A tailored course, built for your situation
Mastering SOC 2 for Senior Marketing Practitioners in Global Beauty Brands
Build deeper command of compliance frameworks that shape digital trust in high-velocity product launches
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Marketing leaders are being asked to justify digital campaign infrastructure with audit-ready rigor, but few have structured guidance on how to align fast-moving content workflows with compliance frameworks.
The situation this course is for
Without a clear roadmap, marketing teams default to reactive compliance, scrambling for evidence after launch, over-documenting low-impact activities, or deferring decisions to legal and IT. This slows time-to-market and sidelines marketing from strategic conversations about digital trust.
Who this is for
Senior marketing leader at a global beauty or lifestyle brand, responsible for digital campaign execution and cross-functional coordination, with exposure to compliance expectations through data use, social media governance, or third-party vendor management.
Who this is not for
This course is not for junior coordinators, campaign-only execution specialists, or compliance auditors without marketing delivery experience.
What you walk away with
- Complete fluency in SOC 2’s five trust service criteria and how each applies to digital marketing systems
- Ability to map campaign workflows to SOC 2 control objectives , from content scheduling to influencer data handling
- Access to pre-built control narratives tailored to marketing technology stacks
- Confidence to contribute to SOC 2 scoping discussions and vendor review cycles
- A documented playbook for building compliance-aware campaigns without sacrificing speed
The 12 modules (with all 144 chapters)
Module 1. Introduction to SOC 2 in Marketing Contexts
Establish the relevance of SOC 2 to marketing operations, focusing on how trust principles apply to digital campaign infrastructure and data use.
12 chapters in this module
- Why SOC 2 matters beyond IT
- Marketing’s role in digital trust
- The five trust service criteria
- Case: Campaign reporting dashboard availability
- Data processing in social media
- Vendor risk in influencer platforms
- Common misconceptions
- How marketing triggers audits
- Control ownership vs oversight
- Mapping campaign phases to controls
- Evidence types marketing can own
- Baseline assessment tool
Module 2. Security Principle: Protecting Campaign Assets
Apply the Security criterion to marketing-specific systems, including content repositories, digital asset management, and social media accounts.
12 chapters in this module
- Defining sensitive marketing data
- Account protection strategies
- Third-party access controls
- Phishing risks in campaign comms
- Password hygiene at scale
- SSO integration for tools
- Breach simulation exercise
- Logging access to creative assets
- Version control as control
- Campaign takedown procedures
- Incident reporting workflows
- Security self-audit checklist
Module 3. Availability Principle: Ensuring Campaign Reliability
Ensure marketing systems remain accessible during critical launch windows, with documented uptime and response protocols.
12 chapters in this module
- Defining campaign-critical systems
- Uptime expectations for dashboards
- Monitoring social publishing tools
- Failover for content delivery
- Scheduled maintenance windows
- Vendor SLAs and reporting
- Downtime impact assessment
- Incident communication plan
- Redundancy in media hosting
- Reporting availability metrics
- User notification protocols
- Availability evidence log
Module 4. Processing Integrity: Accuracy of Campaign Data
Ensure data used in digital campaigns is accurate, complete, and processed as intended , especially in influencer tracking and performance reporting.
12 chapters in this module
- Data accuracy in dashboards
- Validating influencer metrics
- Automated reporting logic
- Error detection in attribution
- Approval workflows for data exports
- Handling incorrect engagement data
- Source-of-truth designation
- Change logs for KPIs
- Reconciliation procedures
- Anomaly response protocol
- Integrity evidence collection
- Processing integrity scorecard
Module 5. Confidentiality of Marketing Data
Apply confidentiality controls to sensitive information such as unreleased campaign creatives, influencer contracts, and customer segmentation data.
12 chapters in this module
- Classifying confidential assets
- NDA tracking for partners
- Secure file sharing methods
- Encryption of campaign briefs
- Access tiers for agencies
- Watermarking unreleased content
- Data retention policies
- Leak prevention tactics
- Confidentiality training
- Audit trail setup
- Breach detection signals
- Response playbook
Module 6. Privacy of Customer Data in Campaigns
Align marketing data collection and use with privacy commitments, especially in lead gen, consent tracking, and behavioral targeting.
12 chapters in this module
- Consent management platforms
- Purpose limitation in targeting
- Data minimization techniques
- Right to be forgotten processes
- Privacy notice placement
- Children’s data handling
- Cross-border data flows
- Third-party data sharing
- Privacy impact assessments
- DSR fulfillment process
- Privacy evidence templates
- Marketing-specific GDPR alignment
Module 7. Mapping Marketing Workflows to SOC 2 Controls
Translate campaign operations into control statements that auditors recognize and accept.
12 chapters in this module
- Identifying control boundaries
- Campaign lifecycle phases
- Control mapping methodology
- Ownership assignment logic
- Common control overlaps
- Avoiding over-documentation
- Evidence matching framework
- Tool-specific control examples
- Agency collaboration model
- Version control integration
- Control testing simulation
- Continuous monitoring setup
Module 8. Vendor Management and Third-Party Risk
Evaluate and manage third-party marketing vendors against SOC 2 expectations, from influencer platforms to analytics providers.
12 chapters in this module
- Vendor due diligence checklist
- Reviewing SOC 2 reports
- Subservice organization mapping
- Contractual control clauses
- Audit rights negotiation
- Ongoing monitoring tactics
- Performance vs compliance tradeoffs
- Single-sign-on enforcement
- Data processing agreements
- Incident response alignment
- Vendor scorecard development
- Exit strategy planning
Module 9. Building the Marketing SoA (System of Agreement)
Develop a marketing-specific narrative that demonstrates compliance to auditors and leadership.
12 chapters in this module
- Purpose of the SoA
- Tone and structure
- Describing control environments
- Linking to campaign workflows
- Using plain language
- Incorporating diagrams
- Version control for SoA
- Leadership sign-off process
- Auditor Q&A preparation
- Updating after changes
- SoA storage and access
- Finalization checklist
Module 10. Preparing for Marketing-Focused Audits
Equip teams to respond to auditor inquiries about digital campaign controls and evidence.
12 chapters in this module
- Common auditor questions
- Evidence readiness checklist
- Mock walkthrough exercise
- Audit communication protocol
- Role assignment for response
- Timeline management
- Handling control gaps
- Remediation documentation
- Follow-up response drafting
- Audit feedback integration
- Post-audit review process
- Continuous improvement loop
Module 11. Integrating SOC 2 into Campaign Planning
Embed compliance considerations into the earliest stages of campaign development.
12 chapters in this module
- Compliance gate checklist
- Kickoff meeting agenda
- Scope definition template
- Control ownership assignment
- Evidence planning worksheet
- Vendor review integration
- Timeline alignment
- Cross-functional alignment
- Budget for compliance tools
- Training new team members
- Campaign compliance scorecard
- Post-launch review integration
Module 12. Scaling Mastery Across the Marketing Function
Turn individual expertise into repeatable practices that elevate the entire team’s command of SOC 2.
12 chapters in this module
- Building internal training
- Creating playbooks
- Mentorship models
- Knowledge transfer sessions
- Template library setup
- Compliance champion network
- Feedback collection system
- Version control process
- Lessons learned archive
- Quarterly refresh cycle
- Leadership reporting format
- Recognition program design
How this maps to your situation
- New product launch with digital campaign
- Third-party influencer partnership
- Marketing technology stack audit
- Cross-regional campaign rollout
Before vs. after
Before
Marketing teams operate in compliance blind spots , launching fast but reacting late when auditors ask for evidence of control.
After
Marketing owns documented, audit-ready workflows that demonstrate command of SOC 2 principles without slowing innovation.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3-4 hours per module, designed to be completed alongside active campaign cycles.
If nothing changes
Without structured guidance, marketing leaders risk being bypassed in compliance decisions, losing influence over campaign design, or facing costly rework when audits expose control gaps.
How this compares to the alternatives
Unlike generic SOC 2 overviews, this course is tailored to marketing practitioners , bridging compliance language with real campaign workflows, vendor relationships, and creative operations.
Frequently asked
Is this course for marketers or compliance professionals?
It's designed for senior marketers who interface with compliance requirements, not for auditors or compliance officers without marketing delivery experience.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help with actual audits?
Yes , you'll gain control narratives, evidence templates, and confidence to contribute to SOC 2 discussions.
$199 one-time. Approximately 3-4 hours per module, designed to be completed alongside active campaign cycles..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours