Skip to main content
Mastering Strategic Account Management

Mastering Strategic Account Management

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
Adding to cart… The item has been added

Mastering Strategic Account Management



Course Overview

Mastering Strategic Account Management is an interactive and comprehensive course designed to equip participants with the skills and knowledge needed to effectively manage strategic accounts. Participants will receive a certificate upon completion, issued by The Art of Service.



Course Features

  • Interactive and engaging content
  • Comprehensive and personalized learning experience
  • Up-to-date and practical information
  • Real-world applications and case studies
  • High-quality content developed by expert instructors
  • Certificate issued by The Art of Service upon completion
  • Flexible learning schedule and user-friendly platform
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking features


Course Outline

Module 1: Introduction to Strategic Account Management

  • Defining Strategic Account Management
  • Benefits of Strategic Account Management
  • Key Components of Strategic Account Management
  • Understanding Customer Needs and Expectations
  • Developing a Customer-Centric Mindset

Module 2: Understanding Customer Relationships

  • Types of Customer Relationships
  • Building Trust and Credibility with Customers
  • Effective Communication Strategies
  • Managing Customer Expectations and Perceptions
  • Developing a Relationship Management Plan

Module 3: Strategic Account Planning

  • Understanding Customer Goals and Objectives
  • Conducting a Customer Needs Assessment
  • Developing a Strategic Account Plan
  • Identifying Opportunities for Growth and Expansion
  • Prioritizing and Managing Multiple Accounts

Module 4: Sales and Negotiation Strategies

  • Understanding Customer Buying Behavior
  • Developing a Sales Strategy
  • Negotiation Techniques and Strategies
  • Managing Objections and Concerns
  • Closing Deals and Managing Post-Sale Activities

Module 5: Account Management Tools and Technologies

  • Overview of Account Management Software
  • Using CRM Systems for Account Management
  • Implementing Sales Enablement Tools
  • Utilizing Data and Analytics for Account Insights
  • Best Practices for Tool and Technology Adoption

Module 6: Performance Measurement and Evaluation

  • Defining Key Performance Indicators (KPIs)
  • Measuring Account Management Performance
  • Evaluating Customer Satisfaction and Loyalty
  • Conducting Regular Business Reviews
  • Continuous Improvement and Coaching

Module 7: Advanced Account Management Strategies

  • Developing a Long-Term Account Strategy
  • Building a Customer Advisory Board
  • Creating a Customer Advocacy Program
  • Implementing a Referral and Loyalty Program
  • Best Practices for Advanced Account Management

Module 8: Case Studies and Real-World Applications

  • Real-World Examples of Successful Account Management
  • Case Studies of Effective Account Management Strategies
  • Group Discussions and Debates
  • Applying Course Concepts to Real-World Scenarios
  • Final Project Presentations


Certificate and Course Completion

Upon completing all course modules and requirements, participants will receive a certificate issued by The Art of Service. This certificate demonstrates expertise in strategic account management and is a valuable asset for career advancement.

,
!