What does the Strategic Account Management course cover?
Strategic Account Management is covered here in 12 modules: Introduction to Strategic Account Management: Defining strategic account management, Understanding Your Customers: Creating customer profiles and personas, Creating and Implementing Account Management Plans: Setting clear goals and objectives and 9 more.
How do you approach Strategic Account Management step by step?
The work is sequenced in 12 stages. It starts with Introduction to Strategic Account Management: Defining strategic account management, moves through Understanding Your Customers: Creating customer profiles and personas and Creating and Implementing Account Management Plans: Setting clear goals and objectives, and ends at Putting it all Together - Creating a Strategic Account Management Plan.
What is in Module 1 of the Strategic Account Management course?
Module 1 is Introduction to Strategic Account Management: Defining strategic account management. It works through defining strategic account management, understanding the importance of key accounts, identifying key account characteristics and 1 more. It sets the vocabulary the remaining 11 modules build on.
Who is the Strategic Account Management course for?
It is written for people accountable for Strategic Account Management rather than for a general audience. The published outcomes are identify and prioritize key accounts, develop a deep understanding of your customers' needs and goals, create and implement effective account management plans and 8 more. It assumes you apply the material to your own environment.
How is the Strategic Account Management course delivered?
The Strategic Account Management course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Strategic Account Management course cost?
The Strategic Account Management course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
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More answers: what you get with every course, refund policy, all help answers.
Mastering Strategic Account Management: A Step-by-Step Guide to Winning and Growing Key Accounts
This comprehensive course is designed to equip you with the skills and knowledge needed to successfully manage and grow key accounts. Through interactive lessons, hands-on projects, and expert instruction, you'll learn how to develop and implement effective account management strategies that drive results.Course Overview
This course is comprised of 12 modules, each covering a critical aspect of strategic account management. You'll learn how to:- Identify and prioritize key accounts
- Develop a deep understanding of your customers' needs and goals
- Create and implement effective account management plans
- Build and maintain strong relationships with key decision-makers
- Identify and capitalize on new business opportunities
- Develop and deliver compelling value propositions
- Negotiate and close deals
- Manage and resolve conflicts
- Measure and evaluate account performance
- Develop and implement effective communication strategies
- Stay up-to-date with industry trends and best practices
Course Outline
Module 1. Introduction to Strategic Account Management: Defining strategic account management
- Defining strategic account management
- Understanding the importance of key accounts
- Identifying key account characteristics
- Developing a strategic account management mindset
Module 2. Understanding Your Customers: Creating customer profiles and personas
- Developing a deep understanding of your customers' needs and goals
- Conducting customer research and analysis
- Creating customer profiles and personas
- Identifying customer pain points and challenges
Module 3. Creating and Implementing Account Management Plans: Setting clear goals and objectives
- Developing a comprehensive account management plan
- Setting clear goals and objectives
- Identifying key performance indicators (KPIs)
- Establishing a communication and meeting schedule
Module 4. Building and Maintaining Relationships: Developing a relationship-building strategy
- Building trust and credibility with key decision-makers
- Developing a relationship-building strategy
- Identifying and leveraging relationship-building opportunities
- Maintaining and strengthening relationships over time
Module 5: Identifying and Capitalizing on New Business Opportunities
- Identifying new business opportunities
- Conducting market research and analysis
- Developing a business case for new opportunities
- Pitching and presenting new opportunities to key decision-makers
Module 6: Developing and Delivering Compelling Value Propositions
- Developing a unique value proposition (UVP)
- Identifying and articulating key benefits and features
- Creating a compelling pitch and presentation
- Delivering the UVP to key decision-makers
Module 7. Negotiating and Closing Deals: Managing and resolving conflicts
- Developing a negotiation strategy
- Identifying and leveraging negotiation opportunities
- Managing and resolving conflicts
- Closing deals and finalizing agreements
Module 8. Managing and Resolving Conflicts: a constructive manner
- Identifying and addressing potential conflicts
- Developing a conflict resolution strategy
- Managing and resolving conflicts in a constructive manner
- Maintaining and strengthening relationships after conflicts
Module 9: Measuring and Evaluating Account Performance
- Developing a performance measurement and evaluation plan
- Identifying and tracking key performance indicators (KPIs)
- Conducting regular account reviews and assessments
- Adjusting and refining account management strategies as needed
Module 10: Developing and Implementing Effective Communication Strategies
- Developing a comprehensive communication plan
- Identifying and leveraging communication channels
- Creating and delivering compelling messages
- Managing and responding to customer inquiries and concerns
Module 11: Staying Up-to-Date with Industry Trends and Best Practices
- Staying current with industry trends and developments
- Participating in ongoing training and professional development
- Attending industry events and conferences
- Networking with peers and industry experts
Module 12: Putting it all Together - Creating a Strategic Account Management Plan
- Developing a comprehensive strategic account management plan
- Integrating key learnings from previous modules
- Creating a plan for implementing and executing the strategic account management plan
- Finalizing and presenting the plan to key stakeholders
Certificate of Completion
Upon completing this course, you will receive a Certificate of Completion issued by The Art of Service. This certificate is a testament to your expertise and commitment to strategic account management.Course Features
- Interactive and engaging lessons
- Comprehensive and up-to-date content
- Expert instruction and guidance
- Hands-on projects and activities
- Bite-sized lessons and flexible learning schedule
- Lifetime access to course materials and resources
- Gamification and progress tracking
- Community-driven discussion forums and support
- Actionable insights and takeaways
- Mobile-accessible and user-friendly platform