What does the Strategic Account Management course cover?
Strategic Account Management is covered here in 9 modules: Introduction to Strategic Account Management: Defining strategic account management, Understanding Customer Needs and Expectations: Creating customer journey maps, Building and Maintaining Relationships: Communicating effectively with customers and 6 more. The outline lists 34 specific topics, opening with defining strategic account management and closing with receiving feedback and evaluation from instructors.
How do you approach Strategic Account Management step by step?
The work is sequenced in 9 stages. It starts with Introduction to Strategic Account Management: Defining strategic account management, moves through Understanding Customer Needs and Expectations: Creating customer journey maps and Building and Maintaining Relationships: Communicating effectively with customers, and ends at Final Project and Assessment: Completing a comprehensive final project.
What is in Module 1 of the Strategic Account Management course?
Module 1 is Introduction to Strategic Account Management: Defining strategic account management. It works through defining strategic account management, understanding the importance of strategic account management, identifying key stakeholders and decision-makers and 1 more. It sets the vocabulary the remaining 8 modules build on.
How is the Strategic Account Management course delivered?
The Strategic Account Management course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Strategic Account Management course cost?
The Strategic Account Management course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Maximizing Revenue Growth through Data-Driven, Maximizing Client Value.
More answers: what you get with every course, refund policy, all help answers.
Mastering Strategic Account Management: A Step-by-Step Guide to Maximizing Customer Value and Revenue Growth
Course Overview
This comprehensive course is designed to equip you with the knowledge, skills, and expertise needed to master strategic account management. Through interactive lessons, real-world applications, and expert instruction, you'll learn how to maximize customer value and drive revenue growth. Upon completion, you'll receive a certificate issued by The Art of Service.Course Features
- Interactive and engaging learning experience
- Comprehensive and personalized curriculum
- Up-to-date and practical content
- Real-world applications and case studies
- High-quality content and expert instructors
- Certificate issued by The Art of Service upon completion
- Flexible learning schedule and user-friendly platform
- Mobile-accessible and community-driven
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking
Course Outline
Module 1. Introduction to Strategic Account Management: Defining strategic account management
- Defining strategic account management
- Understanding the importance of strategic account management
- Identifying key stakeholders and decision-makers
- Developing a strategic account management plan
Module 2. Understanding Customer Needs and Expectations: Creating customer journey maps
- Conducting customer needs assessments
- Identifying customer pain points and challenges
- Developing customer personas and profiles
- Creating customer journey maps
Module 3. Building and Maintaining Relationships: Communicating effectively with customers
- Developing rapport and trust with customers
- Communicating effectively with customers
- Managing customer expectations and perceptions
- Building and maintaining relationships with key stakeholders
Module 4. Identifying and Pursuing New Opportunities: Negotiating and closing deals
- Identifying new business opportunities
- Developing and presenting proposals and pitches
- Negotiating and closing deals
- Managing and executing new business initiatives
Module 5. Managing and Growing Existing Accounts: Developing and executing account growth strategies
- Developing and executing account growth strategies
- Identifying and pursuing upsell and cross-sell opportunities
- Managing and resolving customer complaints and issues
- Maintaining and strengthening relationships with existing customers
Module 6. Measuring and Evaluating Performance: Conducting regular business reviews and assessments
- Developing and tracking key performance indicators (KPIs)
- Conducting regular business reviews and assessments
- Identifying areas for improvement and implementing changes
- Evaluating and adjusting the strategic account management plan
Module 7: Advanced Strategic Account Management Topics
- Understanding and addressing customer objections and concerns
- Developing and executing strategic account management plans in complex sales environments
- Managing and leveraging customer data and insights
- Integrating technology and tools into the strategic account management process
Module 8: Case Studies and Real-World Applications
- Real-world examples and case studies of successful strategic account management
- Analysis and discussion of best practices and lessons learned
- Applying strategic account management principles to real-world scenarios
Module 9. Final Project and Assessment: Completing a comprehensive final project
- Completing a comprehensive final project
- Applying strategic account management principles and concepts to a real-world scenario
- Receiving feedback and evaluation from instructors