A tailored course, built for your situation
Mastering Product-Led Growth for B2B SaaS Leaders
A 12-module system to scale product adoption, drive retention, and align engineering with market needs, without overbuilding.
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Your product works, but it’s not spreading on its own.
The situation this course is for
You've shipped core functionality, but growth stalls without sales teams or heavy marketing. Teams adopt partially, then stall. Stakeholders ask for more features while users ignore existing ones. Roadmaps become wishlists, not strategies. You sense the product could sell itself, if only adoption were stickier, onboarding smoother, and feedback loops tighter.
Who this is for
Chief Product Officers in post-seed B2B SaaS companies scaling to Series A and beyond, focused on embedding growth into product architecture.
Who this is not for
Founders still validating product-market fit, enterprise IT managers, or solo developers building internal tools.
What you walk away with
- Design a self-serve onboarding flow that converts 35%+ of free users
- Map friction points in user behavior to prioritize roadmap decisions
- Implement viral coefficient tracking without engineering overhead
- Align engineering sprints with growth hypotheses, not stakeholder requests
- Build a retention engine powered by product usage data
The 12 modules (with all 144 chapters)
Module 1. The Product-Led Growth Mindset
Shift from feature-driven to behavior-driven development. Understand how top SaaS companies embed growth into product design, not marketing spend.
12 chapters in this module
- Defining product-led growth
- Contrast with sales-led models
- The adoption cascade model
- Identifying organic triggers
- Usage as currency
- Friction is the enemy
- The silent churn signal
- Designing for habit
- Threshold of value
- Time-to-first-win
- Product as the engine
- Growth loop fundamentals
Module 2. Mapping the User Journey
Break down onboarding into behavioral milestones. Identify where users drop off and how to guide them with product, not prompts.
12 chapters in this module
- Stages of onboarding
- First session expectations
- Identifying aha moments
- Event tracking essentials
- Behavioral segmentation
- Drop-off analysis
- Progressive disclosure
- Reducing cognitive load
- Micro-conversions
- Guided discovery paths
- Silent onboarding
- Zero-training UX
Module 3. Friction Auditing
Learn to spot hidden friction in workflows, permissions, and navigation. Turn invisible barriers into conversion opportunities.
12 chapters in this module
- Types of friction
- Permission overload
- Navigation debt
- Form fatigue
- Context switching cost
- Error recovery paths
- Permission hierarchy design
- Default state strategy
- Autosave patterns
- Undo vs prevent
- Error messaging tone
- Friction heatmaps
Module 4. Viral and Network Effects
Design features that encourage sharing without spam. Leverage team-based dynamics to increase LTV and reduce CAC.
12 chapters in this module
- Defining virality in B2B
- Team invite mechanics
- Shared workspace value
- Collaboration as hook
- Referral without rewards
- Embedded sharing
- Permissioned visibility
- Org-wide rollout paths
- Admin adoption triggers
- Usage-based expansion
- Seat conversion math
- Network effect thresholds
Module 5. Behavioral Analytics Setup
Implement lightweight tracking that informs decisions without overburdening engineering. Focus on signals that drive action.
12 chapters in this module
- Event taxonomy design
- Identifying core actions
- Session definition
- Retention cohort logic
- Funnel mapping
- Stickiness metrics
- DAU/WAU ratio use
- Feature adoption tracking
- Silent A/B testing
- Zero-code analytics tools
- Data hygiene rules
- Alerting on drop-offs
Module 6. Roadmap Prioritization
Replace stakeholder requests with data-driven prioritization. Use behavioral insights to justify what gets built, and what doesn’t.
12 chapters in this module
- The RICE method
- Value vs effort matrix
- Behavioral demand signals
- Engagement decay analysis
- Feature request triage
- Shadow usage patterns
- Opportunity scoring
- Roadmap storytelling
- Engineering alignment
- Silent deprecation
- Usage-based backlog
- Killing features gracefully
Module 7. Onboarding Automation
Design flows that educate without overwhelming. Use progressive disclosure to drive time-to-value under 90 seconds.
12 chapters in this module
- First action triggers
- Tooltip timing
- Empty state design
- Checklist psychology
- Milestone celebrations
- Contextual help
- In-product messaging
- Progress indicators
- Adaptive walkthroughs
- Bot-free guidance
- Personalized paths
- Completion rewards
Module 8. Retention Engineering
Turn occasional users into daily active users by designing for re-engagement, not just first use.
12 chapters in this module
- Defining retention
- Daily active triggers
- Re-engagement emails
- Usage streaks
- Dormancy alerts
- Win-back mechanics
- Feature recency
- Personalized digests
- Activity feeds
- Team momentum cues
- Product pulses
- Silent reactivation
Module 9. Expansion Revenue
Grow revenue per account by aligning feature access with team growth and usage spikes.
12 chapters in this module
- Seat-based pricing
- Usage tier triggers
- Feature gating logic
- Admin upgrade paths
- Team growth alerts
- Overage messaging
- Transparent limits
- Value-based upsell
- Usage benchmarks
- Org-wide rollout
- Admin permission design
- Expansion playbooks
Module 10. Feedback Integration
Capture user insights without surveys. Turn behavioral data into product decisions.
12 chapters in this module
- Passive feedback signals
- Feature request analysis
- Support ticket mining
- NPS correlation
- Sentiment tracking
- User interview targeting
- Behavioral cohorting
- Silent voting
- Feature popularity
- Roadmap transparency
- Feedback loop closure
- Public roadmaps
Module 11. Team Adoption Dynamics
Understand how teams adopt software differently than individuals. Design for champions, skeptics, and silent followers.
12 chapters in this module
- Identifying champions
- Skeptic resistance
- Silent follower paths
- Team onboarding
- Role-based access
- Permission hierarchies
- Admin workflows
- Team goals
- Collaboration cues
- Cross-team sharing
- Org-wide policies
- Adoption cascades
Module 12. Scaling the System
Prepare for rapid growth without technical debt. Ensure product-led growth doesn’t compromise stability or clarity.
12 chapters in this module
- Tech debt tradeoffs
- Feature modularity
- API-first design
- Scalable onboarding
- Support load forecasting
- Documentation debt
- User education
- Self-service maturity
- Admin tooling
- Usage anomaly detection
- System resilience
- Growth without bloat
How this maps to your situation
- Post-launch growth plateau
- Engineering roadmap misalignment
- Low organic sharing
- High friction in onboarding
Before vs. after
Before
Product works but doesn’t spread. Growth depends on outreach. Roadmap driven by requests, not data.
After
Product drives its own adoption. Teams invite others. Engineering builds what users actually need.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3 hours per module, designed for integration into weekly product planning cycles.
If nothing changes
Without embedding growth into the product, scaling requires disproportionate sales and marketing spend, eroding margins and slowing expansion.
How this compares to the alternatives
Unlike generic growth courses, this focuses exclusively on B2B SaaS product dynamics, no e-commerce, no apps, no fluff. Compared to consultants, it delivers a repeatable system at 1% of the cost.
Frequently asked
Who is this course for?
Chief Product Officers and senior product leads in B2B SaaS companies post-product-market fit, aiming to scale efficiently.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Does this cover sales or marketing?
No. It focuses on making the product the primary growth engine, reducing dependency on external teams.
$199 one-time. Approximately 3 hours per module, designed for integration into weekly product planning cycles..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours