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Repeatable Deal Playbooks That Win More at Every Touchpoint

$199.00
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What is the Repeatable Deal Playbooks That Win More course about?

High-performing account executives often reinvent the wheel with each new opportunity, losing leverage from past wins and missing chances to elevate their approach over time.

What situation is the Repeatable Deal Playbooks That Win More for?

High-performing account executives often reinvent the wheel with each new opportunity, losing leverage from past wins and missing chances to elevate their approach over time.

What do you take away from the Repeatable Deal Playbooks That Win More course?

A personal playbook of battle-tested deal strategies segmented by buyer profile Customizable templates for discovery, value framing, and negotiation based on real outcomes A compounding feedback loop: each deal updates and strengthens the library Cross-cycle consistency that builds faster ramp times for peers A growing reputation as the go-to source for proven sales frameworks.

What's included with your purchase?

12 modules with 12 chapters each (144 chapters) Downloadable templates and worked examples for every module Hand-built implementation playbook delivered alongside course access 30-day money-back guarantee.

What does the Repeatable Deal Playbooks That Win More cover on delivery and format?

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access. Time investment: Approximately 90 minutes per module, designed for integration into real-time deal rhythms.

How does this compare to the alternatives?

Unlike generic sales training, this course delivers personalized, reusable frameworks that compound across cycles , not just theory, but battle-tested assets you own and evolve.

What does the Repeatable Deal Playbooks That Win More cover on frequently asked?

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

How is the Repeatable Deal Playbooks That Win More delivered?

The Repeatable Deal Playbooks That Win More is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. A certificate of completion is issued by The Art of Service when you finish.

More answers: what you get with every course, refund policy, all help answers.

A tailored course, built for your situation

Repeatable Deal Playbooks That Win More at Every Touchpoint

Build a library of proven sales frameworks that compound across cycles and teams

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Starting every deal from scratch wastes hard-won insights and slows down execution

The situation this course is for

High-performing account executives often reinvent the wheel with each new opportunity, losing leverage from past wins and missing chances to elevate their approach over time.

Who this is for

Senior Account Executive selling complex solutions into mid-to-large businesses, focused on repeatable outcomes and growing influence

Who this is not for

Entry-level SDRs, transactional sellers, or those not currently leading full-cycle enterprise deals

What you walk away with

  • A personal playbook of battle-tested deal strategies segmented by buyer profile
  • Customizable templates for discovery, value framing, and negotiation based on real outcomes
  • A compounding feedback loop: each deal updates and strengthens the library
  • Cross-cycle consistency that builds faster ramp times for peers
  • A growing reputation as the go-to source for proven sales frameworks

The 12 modules (with all 144 chapters)

Module 1. Mapping Your First Win-Repeatable Pattern
Identify the core sequence that led to your most recent closed-won deal and isolate the elements that can be reused.
12 chapters in this module
  1. Spotting the signature move in your wins
  2. Extracting the trigger event
  3. Defining the buyer’s unspoken goal
  4. Isolating decision criteria
  5. Naming the critical moment
  6. Timing the engagement window
  7. Recognizing the decision-maker’s tell
  8. Documenting your proven sequence
  9. Avoiding one-off language
  10. Framing for scalability
  11. Validating outside your book
  12. Storing for reuse
Module 2. Structuring the Playbook Framework
Organize repeatable wins into a modular system that adapts across buyer types and deal sizes.
12 chapters in this module
  1. Choosing the right taxonomy
  2. Grouping by use case, not title
  3. Building decision trees, not scripts
  4. Tagging for retrieval
  5. Versioning without clutter
  6. Naming conventions that stick
  7. Indexing for speed
  8. Adding context fields
  9. Designing for field use
  10. Testing in low-risk deals
  11. Refining based on feedback
  12. Locking the baseline
Module 3. Codifying Discovery That Scales
Turn open-ended discovery into structured, repeatable workflows that uncover value faster.
12 chapters in this module
  1. Questions that surface urgency
  2. Phrasing for emotional truth
  3. Sequencing for momentum
  4. Avoiding assumption traps
  5. Linking pain to outcome
  6. Embedding ROI logic
  7. Capturing voice-of-customer snippets
  8. Using silence as a tool
  9. Handling deflection
  10. Closing the discovery loop
  11. Transitioning to solution
  12. Updating the script
Module 4. Value Positioning That Lands Consistently
Create messaging frameworks that survive negotiation and resonate across stakeholders.
12 chapters in this module
  1. Anchoring to business KPIs
  2. Translating features to outcomes
  3. Building comparison charts
  4. Using peer benchmarks
  5. Naming the cost of inaction
  6. Tying to strategic goals
  7. Adapting for technical buyers
  8. Simplifying for execs
  9. Reinforcing with proof points
  10. Updating based on win/loss
  11. Storing reusable phrasing
  12. Versioning the narrative
Module 5. Negotiation Levers You Can Reuse
Turn hard-won concessions into reusable tactics that improve terms across deals.
12 chapters in this module
  1. Identifying negotiation inflection points
  2. Tracking concession patterns
  3. Building trade-off catalogs
  4. Using time as leverage
  5. Naming common objections
  6. Preparing response banks
  7. Securing better terms
  8. Avoiding race-to-the-bottom
  9. Preserving margin logic
  10. Documenting what worked
  11. Sharing without oversharing
  12. Indexing for retrieval
Module 6. Integrating Playbooks into Daily Motion
Weave your growing library into CRM, email sequences, and prep routines without adding friction.
12 chapters in this module
  1. Linking to opportunity stages
  2. Embedding in email templates
  3. Adding to deal reviews
  4. Using in pre-call planning
  5. Training new team members
  6. Reducing ramp time
  7. Tracking playbook usage
  8. Measuring lift per module
  9. Adapting to feedback
  10. Updating quarterly
  11. Archiving outdated plays
  12. Celebrating proven hits
Module 7. Expanding Across Peer Networks
Share your playbooks to build influence and gather improvements from others.
12 chapters in this module
  1. Choosing what to share
  2. Packaging for collaboration
  3. Avoiding overexposure
  4. Receiving feedback gracefully
  5. Incorporating peer input
  6. Tracking adoption
  7. Measuring network effect
  8. Building cross-functional use
  9. Gaining visibility
  10. Earning recognition
  11. Growing your footprint
  12. Staying humble
Module 8. Updating Playbooks Based on Losses
Use lost deals not just for insight, but to strengthen your library for future wins.
12 chapters in this module
  1. Conducting loss interviews
  2. Isolating decision drift
  3. Reframing rejected value
  4. Adjusting discovery paths
  5. Reevaluating timing
  6. Reassessing stakeholder mapping
  7. Updating objection banks
  8. Iterating on terms
  9. Improving handoffs
  10. Documenting lessons
  11. Versioning the playbook
  12. Sharing takeaways selectively
Module 9. Scaling Beyond Your Book
Help others adopt your frameworks while maintaining ownership and quality.
12 chapters in this module
  1. Teaching, not dictating
  2. Creating onboarding paths
  3. Building team rituals
  4. Running playbook workshops
  5. Measuring team lift
  6. Tracking individual adaptation
  7. Avoiding rigidity
  8. Encouraging customization
  9. Rewarding contributions
  10. Maintaining ownership
  11. Updating centrally
  12. Scaling without dilution
Module 10. Measuring the Compound Effect
Track how your playbooks reduce cycle time, improve win rates, and expand influence.
12 chapters in this module
  1. Setting baseline metrics
  2. Tracking playbook usage
  3. Measuring time saved
  4. Calculating win rate lift
  5. Assessing deal size impact
  6. Monitoring margin stability
  7. Evaluating peer adoption
  8. Linking to ramp speed
  9. Quantifying influence
  10. Reporting upward
  11. Adjusting for context
  12. Celebrating compound gains
Module 11. Protecting and Evolving Your IP
Keep your frameworks effective without giving away strategic advantage.
12 chapters in this module
  1. Defining reuse boundaries
  2. Setting sharing rules
  3. Versioning with clarity
  4. Archiving gracefully
  5. Updating without confusion
  6. Maintaining relevance
  7. Avoiding overfitting
  8. Staying ahead of market
  9. Refreshing every cycle
  10. Balancing openness
  11. Keeping edge
  12. Evolving intentionally
Module 12. Becoming the Go-To Framework Builder
Position yourself as the source for repeatable sales excellence across your organization.
12 chapters in this module
  1. Earning peer trust
  2. Demonstrating consistency
  3. Sharing selectively
  4. Building credibility
  5. Contributing to enablement
  6. Influencing training
  7. Gaining leadership notice
  8. Shaping playbooks at scale
  9. Mentoring others
  10. Expanding scope
  11. Staying hands-on
  12. Leaving legacy

How this maps to your situation

  • After closing a complex deal
  • During quarterly review planning
  • When onboarding new reps
  • Ahead of renewal season

Before vs. after

Before
Every deal starts from scratch, relying on memory and scattered notes.
After
Each deal draws from and strengthens a growing library of proven playbooks.

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 90 minutes per module, designed for integration into real-time deal rhythms.

If nothing changes
Continuing to reinvent the wheel means slower cycles, lost insights, and missed opportunities to grow influence beyond individual performance.

How this compares to the alternatives

Unlike generic sales training, this course delivers personalized, reusable frameworks that compound across cycles , not just theory, but battle-tested assets you own and evolve.

Frequently asked

Is this course right for someone not in tech or SaaS?
Yes , if you lead complex, multi-touch sales with long cycles and multiple stakeholders, the compounding framework applies regardless of industry.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will I need to spend hours building this from scratch?
No , the implementation playbook gives you a working start based on proven patterns, so you refine, not create from nothing.
$199 one-time. Approximately 90 minutes per module, designed for integration into real-time deal rhythms..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours
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