What does the Salesforce Marketing Cloud Implementation and Administration course cover?
Salesforce Marketing Cloud Implementation and Administration is covered here in 8 modules: Introduction to Salesforce Marketing Cloud: History and Evolution of Marketing Cloud, Email Studio: Email Content Creation: HTML, CSS, and AMPscript, Mobile Studio: Overview : Understanding and its capabilities and 5 more.
How do you approach Salesforce Marketing Cloud Implementation and Administration step by step?
The work is sequenced in 8 stages. It starts with Introduction to Salesforce Marketing Cloud: History and Evolution of Marketing Cloud, moves through Email Studio: Email Content Creation: HTML, CSS, and AMPscript and Mobile Studio: Overview : Understanding and its capabilities, and ends at Implementation and Administration. Each stage carries its own topic list, so the sequence is followed rather than summarised.
What is in Module 1 of the Salesforce Marketing Cloud Implementation and Administration course?
Module 1 is Introduction to Salesforce Marketing Cloud: History and Evolution of Marketing Cloud. It works through Overview of Salesforce Marketing Cloud : Understanding the platform, its features, and benefits, History and Evolution of Marketing Cloud, Key Components of Marketing Cloud: Email, Mobile, Social, Advertising, and more and 2 more. It sets the vocabulary the remaining 7 modules build on.
How is the Salesforce Marketing Cloud Implementation and Administration course delivered?
The Salesforce Marketing Cloud Implementation and Administration course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Salesforce Marketing Cloud Implementation and Administration course cost?
The Salesforce Marketing Cloud Implementation and Administration course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Salesforce CPQ Implementation and Administration, Salesforce Pardot Implementation and Administration, Salesforce CPQ Implementation and Administration Mastery, Salesforce Einstein Implementation and Administration.
More answers: what you get with every course, refund policy, all help answers.
Salesforce Marketing Cloud Implementation and Administration Mastery Course Curriculum
Course Overview
This comprehensive course is designed to equip participants with the knowledge and skills required to implement and administer Salesforce Marketing Cloud effectively. Upon completion, participants will receive a certificate issued by The Art of Service.Course Outline
The course is divided into 8 modules, covering over 80 topics, to ensure a thorough understanding of Salesforce Marketing Cloud.Module 1. Introduction to Salesforce Marketing Cloud: History and Evolution of Marketing Cloud
- Overview of Salesforce Marketing Cloud: Understanding the platform, its features, and benefits
- History and Evolution of Marketing Cloud
- Key Components of Marketing Cloud: Email, Mobile, Social, Advertising, and more
- Setting up a Marketing Cloud Account: Initial configuration and setup
- Understanding Marketing Cloud Editions and Licensing
Module 2. Email Studio: Email Content Creation: HTML, CSS, and AMPscript
- Email Studio Fundamentals: Creating and sending emails, email templates, and content management
- Email Content Creation: HTML, CSS, and AMPscript
- Email Personalization: Using data and personalization strings
- Email Testing and Validation: Ensuring deliverability and rendering
- Email Tracking and Reporting: Understanding email metrics and analytics
Module 3. Mobile Studio: Overview : Understanding and its capabilities
- Mobile Studio Overview: Understanding Mobile Studio and its capabilities
- Mobile Message Types: SMS, MMS, and Push Notifications
- Mobile Message Content Creation: Creating engaging mobile content
- Mobile Subscriber Management: Managing mobile subscribers and preferences
- Mobile Analytics: Understanding mobile metrics and reporting
Module 4. Social Studio and Advertising: Social Advertising: Creating and managing social ads
- Social Studio Fundamentals: Understanding Social Studio and its features
- Social Listening and Monitoring: Tracking social conversations
- Social Publishing and Scheduling: Publishing content across social channels
- Social Advertising: Creating and managing social ads
- Social Analytics: Understanding social metrics and reporting
Module 5. Data Management and Segmentation: Segmentation: Creating and managing segments
- Data Management Overview: Understanding data management in Marketing Cloud
- Data Extensions: Creating and managing data extensions
- Subscriber Management: Managing subscribers and subscriber data
- Segmentation: Creating and managing segments
- Data Quality and Hygiene: Ensuring data accuracy and integrity
Module 6. Automation and Journey Builder: Creating Journeys: Designing and building customer journeys
- Automation Studio Overview: Understanding Automation Studio and its capabilities
- Creating Automations: Building automations using data and activities
- Journey Builder Fundamentals: Understanding Journey Builder and its features
- Creating Journeys: Designing and building customer journeys
- Journey Analytics: Understanding journey metrics and reporting
Module 7. Reporting and Analytics: Overview : Understanding in Marketing Cloud
- Reporting and Analytics Overview: Understanding reporting and analytics in Marketing Cloud
- Creating Reports: Building reports using data and metrics
- Data Views: Understanding data views and their applications
- Analytics Builder: Using Analytics Builder for advanced analytics
- Einstein Analytics: Understanding Einstein Analytics and its capabilities
Module 8: Implementation and Administration
- Implementation Best Practices: Planning and executing a successful implementation
- Administration Overview: Understanding administration tasks and responsibilities
- Configuring Marketing Cloud: Configuring account settings and features
- Managing Users and Roles: Managing user access and permissions
- Security and Compliance: Ensuring security and compliance in Marketing Cloud
Course Features
- Interactive and engaging lessons
- Comprehensive and up-to-date content
- Practical, real-world applications
- Expert instructors with extensive experience
- Certificate upon completion issued by The Art of Service
- Flexible learning: learn at your own pace
- User-friendly and mobile-accessible platform
- Community-driven: connect with peers and instructors
- Actionable insights and hands-on projects
- Bite-sized lessons for easy learning
- Lifetime access to course materials
- Gamification and progress tracking