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SEO Mastery; Boosting Website Rankings and Attracting New Customers

SEO Mastery; Boosting Website Rankings and Attracting New Customers

$199.00
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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SEO Mastery: Boosting Website Rankings and Attracting New Customers



Course Overview

This comprehensive course is designed to equip you with the knowledge and skills needed to master Search Engine Optimization (SEO) and boost your website's rankings, driving more traffic and attracting new customers. Upon completion, participants receive a certificate issued by The Art of Service.



Course Features

  • Interactive and engaging learning experience
  • Comprehensive and up-to-date curriculum
  • Personalized learning approach
  • Practical, real-world applications
  • High-quality content and expert instructors
  • Certificate of Completion issued by The Art of Service
  • Flexible learning schedule and user-friendly interface
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking features


Course Outline

Module 1: Introduction to SEO

  • What is SEO and why is it important?
  • Understanding search engines and their algorithms
  • Keyword research and planning
  • Setting up your website for SEO success

Module 2: On-Page Optimization

  • Optimizing website structure and architecture
  • Writing SEO-friendly content
  • Meta tags, titles, and descriptions
  • Header tags and internal linking
  • Image optimization and alt tags

Module 3: Technical SEO

  • Website speed and performance optimization
  • Mobile-friendliness and responsive design
  • SSL certificates and HTTPS
  • XML sitemaps and schema markup
  • Robots.txt and crawl budget optimization

Module 4: Link Building and Off-Page Optimization

  • Understanding link equity and authority
  • Guest blogging and content marketing
  • Broken link building and resource pages
  • Reviews and ratings
  • Social signals and brand mentions

Module 5: Local SEO

  • Understanding local search algorithms
  • Google My Business and local listings
  • Local keyword research and optimization
  • Building local citations and reviews
  • Local link building and partnerships

Module 6: Analytics and Tracking

  • Google Analytics and tracking codes
  • Understanding website traffic and behavior
  • Conversion tracking and goal setting
  • Event tracking and e-commerce tracking
  • A/B testing and experimentation

Module 7: Content Marketing and Strategy

  • Understanding content marketing principles
  • Content creation and distribution strategies
  • Measuring content effectiveness and ROI
  • Content promotion and amplification
  • Content calendar and planning

Module 8: Advanced SEO Topics

  • Understanding RankBrain and AI-powered search
  • Voice search and conversational search
  • Video SEO and optimization
  • Podcast SEO and optimization
  • Entity-based optimization and schema markup

Module 9: SEO Tools and Software

  • Overview of popular SEO tools and software
  • Ahrefs and SEMrush tutorials
  • Moz and Google Search Console tutorials
  • Other tools and software for SEO

Module 10: SEO Strategy and Planning

  • Creating an SEO strategy and plan
  • Setting SEO goals and objectives
  • Conducting an SEO audit and analysis
  • Developing an SEO roadmap and timeline
  • Measuring and tracking SEO success


Certificate of Completion

Upon completing all course modules and passing the final assessment, participants will receive a Certificate of Completion issued by The Art of Service. This certificate demonstrates your expertise and knowledge in SEO and can be showcased on your resume, LinkedIn profile, or website.

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