What does the SEO Mastery course cover?
SEO Mastery is covered here in 10 modules: Introduction to SEO: Keyword research and planning, Setting up an SEO-friendly website, On-Page Optimization: Writing SEO-friendly content, Image optimization and alt tags, Technical SEO: SSL certificates and HTTPS, XML sitemaps and schema markup and 7 more. The outline lists 49 specific topics, opening with what is SEO and why is it important?
How do you approach SEO Mastery step by step?
The work is sequenced in 10 stages. It starts with Introduction to SEO: Keyword research and planning, Setting up an SEO-friendly website, moves through On-Page Optimization: Writing SEO-friendly content, Image optimization and alt tags and technical SEO: SSL certificates and HTTPS, XML sitemaps and schema markup, and ends at SEO Strategy and Planning: Setting SEO goals and objectives.
What is in Module 1 of the SEO Mastery course?
Module 1 is Introduction to SEO: Keyword research and planning, Setting up an SEO-friendly website. It works through what is SEO and why is it important?, understanding search engines and algorithms, keyword research and planning and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the SEO Mastery course delivered?
The SEO Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the SEO Mastery course cost?
The SEO Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Search Engine Optimization (SEO) Mastery.
More answers: what you get with every course, refund policy, all help answers.
SEO Mastery: Boosting Website Rankings and Maximizing Online Leads
Course Overview
This comprehensive course is designed to equip you with the knowledge and skills needed to master Search Engine Optimization (SEO) and boost your website's rankings, driving more online leads and sales. Upon completion, participants receive a certificate issued by The Art of Service.Course Features
- Interactive and engaging learning experience
- Comprehensive and up-to-date curriculum
- Personalized learning approach
- Practical, real-world applications
- High-quality content and expert instructors
- Certificate of Completion issued by The Art of Service
- Flexible learning schedule and lifetime access
- User-friendly and mobile-accessible platform
- Community-driven and gamified learning environment
- Actionable insights and hands-on projects
- Bite-sized lessons and progress tracking
Course Outline
Module 1. Introduction to SEO: Keyword research and planning, Setting up an SEO-friendly website
- What is SEO and why is it important?
- Understanding search engines and algorithms
- Keyword research and planning
- Setting up an SEO-friendly website
Module 2. On-Page Optimization: Writing SEO-friendly content, Image optimization and alt tags
- Optimizing website structure and architecture
- Writing SEO-friendly content
- Meta tags, titles, and descriptions
- Header tags and internal linking
- Image optimization and alt tags
Module 3. Technical SEO: SSL certificates and HTTPS, XML sitemaps and schema markup
- Website speed and performance optimization
- Mobile-friendliness and responsiveness
- SSL certificates and HTTPS
- XML sitemaps and schema markup
- Robots.txt and crawl budget optimization
Module 4. Link Building and Off-Page Optimization: Reviews and ratings optimization
- Understanding link equity and authority
- Guest blogging and content marketing
- Broken link building and resource pages
- Reviews and ratings optimization
- Social signals and brand mentions
Module 5. Local SEO and Google My Business: Local link building and partnerships
- Understanding local search algorithms
- Google My Business setup and optimization
- Local citations and directory listings
- Reviews and ratings optimization for local SEO
- Local link building and partnerships
Module 6. Analytics and Tracking: SEO audit and technical audit, Google Analytics setup and basics
- Google Analytics setup and basics
- Tracking website traffic and behavior
- Conversion tracking and goal setting
- Event tracking and e-commerce tracking
- SEO audit and technical audit
Module 7. Content Marketing and Strategy: Content strategy and planning
- Understanding content marketing and its role in SEO
- Content strategy and planning
- Content creation and optimization
- Content promotion and distribution
- Measuring content success and ROI
Module 8. Advanced SEO Topics: Video SEO and YouTube optimization, SEO for e-commerce and online stores
- Understanding RankBrain and AI in SEO
- Voice search optimization and featured snippets
- Video SEO and YouTube optimization
- Podcast SEO and audio content optimization
- SEO for e-commerce and online stores
Module 9. SEO Audit and Technical Audit: Identifying and fixing technical issues
- Conducting an SEO audit and technical audit
- Identifying and fixing technical issues
- Improving website crawlability and indexability
- Optimizing website structure and architecture
- Creating an SEO audit report and recommendations
Module 10. SEO Strategy and Planning: Setting SEO goals and objectives
- Creating an SEO strategy and plan
- Setting SEO goals and objectives
- Conducting keyword research and competitor analysis
- Creating an SEO content calendar and plan
- Measuring and tracking SEO success and ROI