What does the SEO Mastery course cover?
SEO Mastery is covered here in 10 modules: Introduction to SEO: Keyword research and planning, What is SEO and why is it important?, On-Page Optimization: Writing SEO-friendly content, Image optimization and alt tags, Technical SEO: SSL certificates and HTTPS, XML sitemaps and schema markup and 7 more.
How do you approach SEO Mastery step by step?
The work is sequenced in 10 stages. It starts with Introduction to SEO: Keyword research and planning, What is SEO and why is it important?, moves through On-Page Optimization: Writing SEO-friendly content, Image optimization and alt tags and technical SEO: SSL certificates and HTTPS, XML sitemaps and schema markup, and ends at SEO Strategy and Planning: Setting SEO goals and objectives.
What is in Module 1 of the SEO Mastery course?
Module 1 is Introduction to SEO: Keyword research and planning, What is SEO and why is it important?. It works through what is SEO and why is it important?, understanding search engines and their algorithms, keyword research and planning and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the SEO Mastery course delivered?
The SEO Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the SEO Mastery course cost?
The SEO Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: AI-Driven SEO Strategy for Future-Proof Rankings, AI-Powered SEO Mastery for Dominating Google Rankings, Rank and Dominate, Unlocking SEO Secrets.
More answers: what you get with every course, refund policy, all help answers.
SEO Mastery: Boosting Website Rankings and Attracting New Customers
Course Overview
This comprehensive course is designed to equip you with the knowledge and skills needed to master Search Engine Optimization (SEO) and boost your website's rankings, driving more traffic and attracting new customers. Upon completion, participants receive a certificate issued by The Art of Service.Course Features
- Interactive and engaging learning experience
- Comprehensive and up-to-date curriculum
- Personalized learning approach
- Practical, real-world applications
- High-quality content and expert instructors
- Certificate of Completion issued by The Art of Service
- Flexible learning schedule and user-friendly interface
- Mobile-accessible and community-driven
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking features
Course Outline
Module 1. Introduction to SEO: Keyword research and planning, What is SEO and why is it important?
- What is SEO and why is it important?
- Understanding search engines and their algorithms
- Keyword research and planning
- Setting up your website for SEO success
Module 2. On-Page Optimization: Writing SEO-friendly content, Image optimization and alt tags
- Optimizing website structure and architecture
- Writing SEO-friendly content
- Meta tags, titles, and descriptions
- Header tags and internal linking
- Image optimization and alt tags
Module 3. Technical SEO: SSL certificates and HTTPS, XML sitemaps and schema markup
- Website speed and performance optimization
- Mobile-friendliness and responsive design
- SSL certificates and HTTPS
- XML sitemaps and schema markup
- Robots.txt and crawl budget optimization
Module 4. Link Building and Off-Page Optimization: Reviews and ratings
- Understanding link equity and authority
- Guest blogging and content marketing
- Broken link building and resource pages
- Reviews and ratings
- Social signals and brand mentions
Module 5. Local SEO: Building local citations and reviews, Local link building and partnerships
- Understanding local search algorithms
- Google My Business and local listings
- Local keyword research and optimization
- Building local citations and reviews
- Local link building and partnerships
Module 6. Analytics and Tracking: A/B testing and experimentation, Conversion tracking and goal setting
- Google Analytics and tracking codes
- Understanding website traffic and behavior
- Conversion tracking and goal setting
- Event tracking and e-commerce tracking
- A/B testing and experimentation
Module 7. Content Marketing and Strategy: Content calendar and planning
- Understanding content marketing principles
- Content creation and distribution strategies
- Measuring content effectiveness and ROI
- Content promotion and amplification
- Content calendar and planning
Module 8. Advanced SEO Topics: Video SEO and optimization, Podcast SEO and optimization
- Understanding RankBrain and AI-powered search
- Voice search and conversational search
- Video SEO and optimization
- Podcast SEO and optimization
- Entity-based optimization and schema markup
Module 9. SEO Tools and Software: Overview of popular, Ahrefs and SEMrush tutorials
- Overview of popular SEO tools and software
- Ahrefs and SEMrush tutorials
- Moz and Google Search Console tutorials
- Other tools and software for SEO
Module 10. SEO Strategy and Planning: Setting SEO goals and objectives
- Creating an SEO strategy and plan
- Setting SEO goals and objectives
- Conducting an SEO audit and analysis
- Developing an SEO roadmap and timeline
- Measuring and tracking SEO success