What does the SEO Mastery course cover?
SEO Mastery is covered here in 8 modules: Introduction to SEO: Keyword research and planning, What is SEO and why is it important?, On-Page Optimization: Image optimization and alt tags, Internal linking and anchor text, Technical SEO: Robots.txt and meta robots, SSL certificates and HTTPS and 5 more.
How do you approach SEO Mastery step by step?
The work is sequenced in 8 stages. It starts with Introduction to SEO: Keyword research and planning, What is SEO and why is it important?, moves through on-Page Optimization: Image optimization and alt tags, Internal linking and anchor text and Technical SEO: Robots.txt and meta robots, SSL certificates and HTTPS, and ends at advanced SEO Topics: Using structured data and schema markup.
What is in Module 1 of the SEO Mastery course?
Module 1 is Introduction to SEO: Keyword research and planning, What is SEO and why is it important?. It works through what is SEO and why is it important?, understanding search engines and how they work, keyword research and planning and 1 more. It sets the vocabulary the remaining 7 modules build on.
How is the SEO Mastery course delivered?
The SEO Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the SEO Mastery course cost?
The SEO Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Rank on the First Page of Google, Executive Visibility Engine, Google SEO Mastery, Google Rankings.
More answers: what you get with every course, refund policy, all help answers.
SEO Mastery: Rank Your Website on Google's 1st Page
Course Overview
Unlock the secrets of Search Engine Optimization (SEO) and take your website to the top of Google's search results. This comprehensive course is designed to help you master the art of SEO and drive more traffic, sales, and revenue to your online business.Course Highlights
- Interactive and engaging learning experience
- Comprehensive and up-to-date curriculum
- Personalized learning with expert instructors
- Practical, real-world applications and hands-on projects
- High-quality content and actionable insights
- Certificate of Completion issued by The Art of Service
- Flexible learning with lifetime access and mobile accessibility
- Community-driven with progress tracking and gamification
Course Outline
Module 1. Introduction to SEO: Keyword research and planning, What is SEO and why is it important?
- What is SEO and why is it important?
- Understanding search engines and how they work
- Keyword research and planning
- Setting up your website for SEO success
Module 2. On-Page Optimization: Image optimization and alt tags, Internal linking and anchor text
- Optimizing your website's structure and architecture
- Writing SEO-friendly content and meta tags
- Image optimization and alt tags
- Internal linking and anchor text
- Mobile-friendliness and page speed optimization
Module 3. Technical SEO: Robots.txt and meta robots, SSL certificates and HTTPS
- Understanding website crawlability and indexing
- XML sitemaps and schema markup
- Robots.txt and meta robots
- Canonicalization and duplicate content
- SSL certificates and HTTPS
Module 4. Link Building and Off-Page Optimization: Reviews and testimonials
- Understanding link equity and link juice
- Guest blogging and content marketing
- Broken link building and resource pages
- Reviews and testimonials
- Social signals and brand mentions
Module 5. Local SEO: Local link building and partnerships, Building high-quality local citations
- Understanding local search and Google My Business
- Optimizing your website for local search
- Building high-quality local citations
- Reviews and ratings for local businesses
- Local link building and partnerships
Module 6. Analytics and Tracking: Understanding Google codes, A/B testing and experimentation
- Understanding Google Analytics and tracking codes
- Setting up goals and conversions
- Tracking keyword rankings and SEO metrics
- Using data to inform SEO decisions
- A/B testing and experimentation
Module 7. Content Marketing and Strategy: Measuring content success and ROI
- Understanding content marketing and its role in SEO
- Developing a content strategy and calendar
- Creating high-quality, engaging content
- Repurposing and updating existing content
- Measuring content success and ROI
Module 8. Advanced SEO Topics: Using structured data and schema markup
- Understanding voice search and AI-powered search
- Optimizing for featured snippets and answer boxes
- Using structured data and schema markup
- Understanding Google's algorithm updates and changes
- Staying up-to-date with the latest SEO trends and best practices