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Strategic Account Management A Complete Guide Certification Training

Strategic Account Management A Complete Guide Certification Training

$199.00
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Strategic Account Management A Complete Guide Certification Training

Welcome to the Strategic Account Management A Complete Guide Certification Training course, where you will learn the skills and knowledge required to effectively manage strategic accounts and drive business growth. Upon completion of this course, participants will receive a Certificate issued by The Art of Service.



Course Overview

This comprehensive course is designed to provide you with a deep understanding of strategic account management principles, practices, and techniques. Through a combination of interactive lessons, real-world examples, and hands-on projects, you will gain the skills and confidence to manage strategic accounts and drive long-term success.



Course Outline

Module 1: Introduction to Strategic Account Management

  • Defining Strategic Account Management
  • The Importance of Strategic Account Management
  • Key Concepts and Terminology
  • Understanding the Role of a Strategic Account Manager

Module 2: Identifying and Prioritizing Strategic Accounts

  • Identifying Potential Strategic Accounts
  • Assessing Account Potential and Risk
  • Prioritizing Accounts based on Business Objectives
  • Developing an Account Selection Criteria

Module 3: Understanding Customer Needs and Expectations

  • Understanding Customer Business Objectives
  • Identifying Customer Pain Points and Challenges
  • Developing a Customer-centric Approach
  • Building Trust and Credibility with Customers

Module 4: Developing a Strategic Account Plan

  • Creating a Comprehensive Account Plan
  • Setting Account Objectives and Goals
  • Identifying Key Stakeholders and Decision-Makers
  • Developing a Customer Engagement Strategy

Module 5: Building and Maintaining Strong Relationships

  • Building Rapport and Trust with Customers
  • Effective Communication Strategies
  • Managing Conflict and Difficult Conversations
  • Nurturing Long-term Relationships

Module 6: Identifying and Capitalizing on Sales Opportunities

  • Identifying Sales Opportunities
  • Developing a Sales Strategy
  • Presenting Solutions and Value Propositions
  • Negotiating and Closing Deals

Module 7: Managing and Delivering Customer Value

  • Understanding Customer Value Expectations
  • Delivering High-Quality Products and Services
  • Managing Customer Expectations and Perceptions
  • Measuring and Improving Customer Satisfaction

Module 8: Measuring and Evaluating Account Performance

  • Establishing Key Performance Indicators (KPIs)
  • Tracking and Analyzing Account Performance
  • Evaluating Account Progress and Adjusting Strategies
  • Using Data to Inform Decision-Making

Module 9: Advanced Strategic Account Management Techniques

  • Using Data and Analytics to Drive Decision-Making
  • Leveraging Technology to Enhance Account Management
  • Developing a Strategic Account Management Team
  • Creating a Culture of Customer-centricity


Course Features

  • Interactive and Engaging Lessons: Learn through a combination of video lessons, interactive quizzes, and hands-on projects.
  • Personalized Learning: Learn at your own pace and track your progress.
  • Up-to-date and Practical Content: Stay current with the latest industry trends and best practices.
  • Expert Instructors: Learn from experienced professionals with a deep understanding of strategic account management.
  • Certification: Receive a certificate upon completion of the course, issued by The Art of Service.
  • Flexible Learning: Access the course from anywhere, at any time, on any device.
  • User-friendly and Mobile-accessible: Navigate the course with ease, on desktop or mobile.
  • Community-driven: Connect with other learners and instructors through discussion forums and live sessions.
  • Actionable Insights and Hands-on Projects: Apply your knowledge and skills to real-world scenarios.
  • Bite-sized Lessons: Learn in manageable chunks, with lessons ranging from 10-30 minutes.
  • Lifetime Access: Return to the course materials at any time, with no expiration date.
  • Gamification and Progress Tracking: Stay motivated with interactive elements and track your progress.


What to Expect

By the end of this course, you will have gained a comprehensive understanding of strategic account management principles, practices, and techniques. You will be equipped with the skills and confidence to manage strategic accounts, drive business growth, and deliver customer value. Upon completion, you will receive a certificate issued by The Art of Service, demonstrating your expertise and commitment to strategic account management.

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