What does the Strategic Account Management course cover?
Strategic Account Management is covered here in 10 modules: Introduction to Strategic Account Management: Key principles and best practices, Identifying and Prioritizing High-Value Accounts: How to prioritize accounts, Building and Maintaining Strong Relationships: Effective communication skills and 7 more. The outline lists 40 specific topics, opening with defining strategic account management and closing with receiving feedback and coaching.
How do you approach Strategic Account Management step by step?
The work is sequenced in 10 stages. It starts with Introduction to Strategic Account Management: Key principles and best practices, moves through Identifying and Prioritizing High-Value Accounts: How to prioritize accounts and Building and Maintaining Strong Relationships: Effective communication skills, and ends at Putting it all Together - Creating a Strategic Account Management Plan.
What is in Module 1 of the Strategic Account Management course?
Module 1 is Introduction to Strategic Account Management: Key principles and best practices. It works through defining strategic account management, benefits of strategic account management, key principles and best practices and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the Strategic Account Management course delivered?
The Strategic Account Management course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Strategic Account Management course cost?
The Strategic Account Management course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Strategic Account Management Toolkit, Strategic Account Management Mastery, Strategic Account Management Essentials, Account Quality Standards for Strategic Account Managers.
More answers: what you get with every course, refund policy, all help answers.
Strategic Account Management: A Complete Guide
Course Overview
This comprehensive course is designed to equip you with the knowledge, skills, and strategies required to successfully manage and grow your organization's most valuable accounts. Through interactive lessons, real-world examples, and hands-on projects, you'll learn how to develop and implement effective account management plans, build strong relationships with key decision-makers, and drive long-term growth and profitability.Course Objectives
- Develop a deep understanding of the principles and best practices of strategic account management
- Learn how to identify, prioritize, and manage high-value accounts
- Understand how to build and maintain strong relationships with key decision-makers
- Develop effective account management plans and strategies
- Learn how to communicate effectively with customers and stakeholders
- Understand how to analyze customer needs and develop tailored solutions
- Learn how to negotiate and close deals
- Develop skills in data analysis and performance measurement
- Understand how to use technology to enable account management
Course Outline
Module 1. Introduction to Strategic Account Management: Key principles and best practices
- Defining strategic account management
- Benefits of strategic account management
- Key principles and best practices
- Overview of the account management process
Module 2. Identifying and Prioritizing High-Value Accounts: How to prioritize accounts
- Criteria for identifying high-value accounts
- How to prioritize accounts
- Understanding customer needs and expectations
- Developing a customer segmentation strategy
Module 3. Building and Maintaining Strong Relationships: Effective communication skills
- Understanding the importance of relationships in account management
- Developing a relationship-building strategy
- Effective communication skills
- Building trust and credibility
Module 4. Developing Effective Account Management Plans: Setting goals and objectives
- Understanding the components of an account management plan
- Developing a tailored plan for each account
- Setting goals and objectives
- Establishing key performance indicators (KPIs)
Module 5. Communicating Effectively with Customers and Stakeholders: Presenting and pitching
- Understanding the importance of effective communication
- Developing a communication strategy
- Effective listening skills
- Presenting and pitching
Module 6. Analyzing Customer Needs and Developing Tailored Solutions: Creating tailored solutions
- Understanding customer needs and expectations
- Developing a needs analysis framework
- Creating tailored solutions
- Presenting and delivering solutions
Module 7. Negotiating and Closing Deals: Effective negotiation skills, Developing a negotiation strategy
- Understanding the negotiation process
- Developing a negotiation strategy
- Effective negotiation skills
- Closing deals and managing post-sale activities
Module 8. Data Analysis and Performance Measurement: Measuring performance using KPIs
- Understanding the importance of data analysis
- Developing a data analysis framework
- Measuring performance using KPIs
- Using data to inform account management decisions
Module 9. Using Technology to Enable Account Management: Using data analytics tools
- Overview of account management technology
- Using CRM systems effectively
- Automating account management tasks
- Using data analytics tools
Module 10: Putting it all Together - Creating a Strategic Account Management Plan
- Developing a comprehensive account management plan
- Integrating learning from previous modules
- Creating a tailored plan for a real-world account
- Receiving feedback and coaching
Certificate of Completion
Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate will demonstrate your expertise and knowledge in strategic account management and can be used to enhance your career prospects.Course Features
- Interactive and engaging lessons
- Comprehensive and up-to-date content
- Personalized learning experience
- Expert instructors with real-world experience
- Hands-on projects and activities
- Bite-sized lessons for easy learning
- Lifetime access to course materials
- Gamification and progress tracking
- Community-driven learning environment
- Actionable insights and takeaways
- Mobile-accessible and user-friendly platform
- Flexible learning schedule