What does the Strategic Account Management course cover?
Strategic Account Management is covered here in 9 modules: Introduction to Strategic Account Management: Key Concepts and Terminology, Identifying and Prioritizing Strategic Accounts: Assessing Account Potential and Risk, Understanding Customer Needs and Expectations: Developing a Customer-centric Approach and 6 more. The outline lists 36 specific topics, opening with Defining Strategic Account Management and closing with Creating a Culture of Customer-centricity.
How do you approach Strategic Account Management step by step?
The work is sequenced in 9 stages. It starts with Introduction to Strategic Account Management: Key Concepts and Terminology, moves through Identifying and Prioritizing Strategic Accounts: Assessing Account Potential and Risk and Understanding Customer Needs and Expectations: Developing a Customer-centric Approach, and ends at Advanced Strategic Account Management Techniques: Creating a Culture of Customer-centricity.
What is in Module 1 of the Strategic Account Management course?
Module 1 is Introduction to Strategic Account Management: Key Concepts and Terminology. It works through Defining Strategic Account Management, The Importance of Strategic Account Management, Key Concepts and Terminology and 1 more. It sets the vocabulary the remaining 8 modules build on.
How is the Strategic Account Management course delivered?
The Strategic Account Management course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Strategic Account Management course cost?
The Strategic Account Management course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Book Account Manager.
More answers: what you get with every course, refund policy, all help answers.
Strategic Account Management A Complete Guide Certification Training
Welcome to the Strategic Account Management A Complete Guide Certification Training course, where you will learn the skills and knowledge required to effectively manage strategic accounts and drive business growth. Upon completion of this course, participants will receive a Certificate issued by The Art of Service.Course Overview
This comprehensive course is designed to provide you with a deep understanding of strategic account management principles, practices, and techniques. Through a combination of interactive lessons, real-world examples, and hands-on projects, you will gain the skills and confidence to manage strategic accounts and drive long-term success.Course Outline
Module 1. Introduction to Strategic Account Management: Key Concepts and Terminology
- Defining Strategic Account Management
- The Importance of Strategic Account Management
- Key Concepts and Terminology
- Understanding the Role of a Strategic Account Manager
Module 2. Identifying and Prioritizing Strategic Accounts: Assessing Account Potential and Risk
- Identifying Potential Strategic Accounts
- Assessing Account Potential and Risk
- Prioritizing Accounts based on Business Objectives
- Developing an Account Selection Criteria
Module 3. Understanding Customer Needs and Expectations: Developing a Customer-centric Approach
- Understanding Customer Business Objectives
- Identifying Customer Pain Points and Challenges
- Developing a Customer-centric Approach
- Building Trust and Credibility with Customers
Module 4. Developing a Strategic Account Plan: Setting Account Objectives and Goals
- Creating a Comprehensive Account Plan
- Setting Account Objectives and Goals
- Identifying Key Stakeholders and Decision-Makers
- Developing a Customer Engagement Strategy
Module 5. Building and Maintaining Strong Relationships: Nurturing Long-term Relationships
- Building Rapport and Trust with Customers
- Effective Communication Strategies
- Managing Conflict and Difficult Conversations
- Nurturing Long-term Relationships
Module 6. Identifying and Capitalizing on Sales Opportunities: Developing a Sales Strategy
- Identifying Sales Opportunities
- Developing a Sales Strategy
- Presenting Solutions and Value Propositions
- Negotiating and Closing Deals
Module 7. Managing and Delivering Customer Value: Understanding Customer Value Expectations
- Understanding Customer Value Expectations
- Delivering High-Quality Products and Services
- Managing Customer Expectations and Perceptions
- Measuring and Improving Customer Satisfaction
Module 8. Measuring and Evaluating Account Performance: Using Data to Inform Decision-Making
- Establishing Key Performance Indicators (KPIs)
- Tracking and Analyzing Account Performance
- Evaluating Account Progress and Adjusting Strategies
- Using Data to Inform Decision-Making
Module 9. Advanced Strategic Account Management Techniques: Creating a Culture of Customer-centricity
- Using Data and Analytics to Drive Decision-Making
- Leveraging Technology to Enhance Account Management
- Developing a Strategic Account Management Team
- Creating a Culture of Customer-centricity
Course Features
- Interactive and Engaging Lessons: Learn through a combination of video lessons, interactive quizzes, and hands-on projects.
- Personalized Learning: Learn at your own pace and track your progress.
- Up-to-date and Practical Content: Stay current with the latest industry trends and best practices.
- Expert Instructors: Learn from experienced professionals with a deep understanding of strategic account management.
- Certification: Receive a certificate upon completion of the course, issued by The Art of Service.
- Flexible Learning: Access the course from anywhere, at any time, on any device.
- User-friendly and Mobile-accessible: Navigate the course with ease, on desktop or mobile.
- Community-driven: Connect with other learners and instructors through discussion forums and live sessions.
- Actionable Insights and Hands-on Projects: Apply your knowledge and skills to real-world scenarios.
- Bite-sized Lessons: Learn in manageable chunks, with lessons ranging from 10-30 minutes.
- Lifetime Access: Return to the course materials at any time, with no expiration date.
- Gamification and Progress Tracking: Stay motivated with interactive elements and track your progress.