A tailored course, built for your situation
Influence Across More Business Units as a Strategic Account Partner
Turn every deal into a cross-functional leverage point
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
The situation this course is for
Who this is for
Senior Account Executive in a high-growth tech company influencing expansion beyond core accounts
Who this is not for
Entry-level sales reps focused only on quota attainment through direct outreach
What you walk away with
- Structure expansion plays that attract engagement from adjacent business units
- Design deal architectures that become templates for regional rollout
- Embed stakeholder triggers that pull in product, success, and ops teams early
- Position yourself as the starting point for cross-functional deal design
- Build a visible pattern of wins that get replicated beyond your direct scope
The 12 modules (with all 144 chapters)
Module 1. Mapping Organizational Leverage Points
Identify which teams, regions, and product lines are most responsive to AE-led expansion patterns and why.
12 chapters in this module
- Defining cross-functional adjacency
- Spotting replication-ready use cases
- Reading org structure signals
- Tracking expansion triggers by team
- Identifying decision velocity by region
- Mapping stakeholder domains
- Assessing change tolerance by unit
- Benchmarking cross-team alignment
- Finding early adopter profiles
- Predicting play reusability
- Diagnosing expansion inertia
- Prioritizing leverage clusters
Module 2. Architecting Multi-Unit Deal Flows
Design deal frameworks that naturally pull in stakeholders beyond your immediate contact set.
12 chapters in this module
- Building expansion triggers into pricing
- Packaging for modular reuse
- Designing escalation paths
- Embedding handoff checkpoints
- Creating visibility hooks
- Structuring tiered access tiers
- Naming cross-team use cases
- Aligning with roadmap milestones
- Sequencing multi-unit rollouts
- Linking success metrics across teams
- Setting up replication cues
- Packaging for internal evangelism
Module 3. Stakeholder Amplification Techniques
Turn individual champions into force multipliers who bring others into the orbit of your deals.
12 chapters in this module
- Identifying multiplier personas
- Designing shareable outcomes
- Creating peer validation moments
- Scaffolding advocacy paths
- Timing cross-team intros
- Building internal case studies
- Crafting referral-ready wins
- Enabling co-ownership signals
- Shaping narrative hooks
- Generating pull from downstream teams
- Triggering peer comparisons
- Scaling influence through proof points
Module 4. Designing Replicable Engagement Models
Build standardized yet adaptable playbooks that other teams adopt independently.
12 chapters in this module
- Isolating reusable deal components
- Naming pattern ingredients
- Documenting decision logic
- Building internal templates
- Versioning for adaptability
- Adding context triggers
- Embedding success signals
- Reducing friction points
- Testing outside your book
- Capturing adaptation feedback
- Measuring replication rate
- Updating for second-gen use
Module 5. Expanding Commercial Narrative Authority
Position yourself as the source of strategic insight, not just transactional momentum.
12 chapters in this module
- Shaping commercial terminology
- Introducing new deal categories
- Framing expansion logic
- Setting precedent language
- Influencing internal definitions
- Naming emerging needs
- Creating referenceable frameworks
- Publishing internal insights
- Driving taxonomy updates
- Guiding peer conversations
- Shaping roadmap input
- Claiming narrative ownership
Module 6. Orchestrating Cross-Functional Alignment
Lead alignment without authority by designing interdependencies that pull teams together.
12 chapters in this module
- Mapping team incentives
- Designing mutual dependencies
- Timing handoff triggers
- Creating shared deadlines
- Structuring joint outcomes
- Defining co-accountability
- Building shared metrics
- Facilitating peer momentum
- Designing integration touchpoints
- Reducing coordination cost
- Capturing cross-team learning
- Scaling alignment patterns
Module 7. Scaling Influence Through Internal Advocacy
Turn satisfied outcomes into self-sustaining adoption across departments.
12 chapters in this module
- Identifying advocacy triggers
- Designing shareable formats
- Creating proof packages
- Enabling peer-to-peer sharing
- Building internal visibility
- Shaping success stories
- Driving organic referrals
- Amplifying through meetings
- Leveraging internal comms
- Boosting discoverability
- Measuring organic spread
- Optimizing for virality
Module 8. Embedding Expansion Readiness
Build structures that make future scaling predictable and low-effort.
12 chapters in this module
- Adding expansion clauses
- Designing modular upgrades
- Building usage thresholds
- Setting auto-trigger conditions
- Creating upgrade paths
- Naming expansion roles
- Preparing handoff kits
- Documenting transition logic
- Testing scalability limits
- Measuring reuse potential
- Optimizing for speed
- Reducing operational lift
Module 9. Institutionalizing Deal Patterns
Transform individual wins into formalized, company-wide practices.
12 chapters in this module
- Capturing deal DNA
- Creating internal standards
- Publishing through channels
- Gaining leadership adoption
- Shaping training content
- Updating enablement kits
- Reinforcing through reviews
- Aligning comp structures
- Measuring institutional uptake
- Driving repeat adoption
- Updating for maturity
- Scaling beyond pilot phase
Module 10. Leading Influence Without Authority
Drive cross-unit change by designing systems that make collaboration inevitable.
12 chapters in this module
- Designing interdependence
- Creating pull mechanisms
- Shaping decision architecture
- Building outcome alignment
- Reducing resistance triggers
- Increasing visibility leverage
- Amplifying early wins
- Strengthening peer ties
- Expanding influence radius
- Driving organic coordination
- Measuring leadership pull
- Scaling through design
Module 11. Designing for Geographic Replication
Adapt proven plays for regional variation while maintaining core integrity.
12 chapters in this module
- Assessing regional fit
- Localizing without dilution
- Adjusting for org structure
- Benchmarking market needs
- Tailoring messaging
- Adapting pricing models
- Testing regional variants
- Capturing local feedback
- Updating core frameworks
- Scaling localization
- Measuring cross-region reuse
- Optimizing for global playbooks
Module 12. Building a Legacy of Influence
Ensure your methods outlive any single deal or role through deliberate design.
12 chapters in this module
- Documenting core principles
- Creating teachable units
- Building train-the-trainer kits
- Publishing internal guides
- Shaping onboarding content
- Influencing hiring criteria
- Reinforcing through culture
- Measuring long-term impact
- Driving sustainable reuse
- Scaling beyond individual role
- Embedding in systems
- Ensuring continuity
How this maps to your situation
- When expanding beyond core accounts
- Before regional rollout discussions begin
- After closing a strategic deal
- During cross-functional planning cycles
Before vs. after
Before
Deals stay contained within single teams or regions, with limited spillover to other units.
After
Other departments proactively engage you to replicate your approach, and your deal frameworks become company-wide templates.
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 3 hours per module, designed to be completed alongside active deal cycles.
How this compares to the alternatives
Most sales training focuses on individual performance or quota mechanics. This course is different, it’s built for senior AEs ready to turn individual wins into organizational leverage, with structured methods to scale influence beyond direct accounts.
Frequently asked
Is this course relevant for individual contributors?
Yes, if you’re a senior IC influencing commercial outcomes beyond your immediate scope, this is designed for you.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this help me lead cross-functional initiatives?
Yes, by designing interdependencies that pull teams together, you’ll lead influence without formal authority.
$199 one-time. Approximately 3 hours per module, designed to be completed alongside active deal cycles..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours