A tailored course, built for your situation
Stronger Comp Negotiation for Product Leaders
Prove your market value with precision and close at premium rates
$199 one-time
24-hour access provisioning
30-day money-back guarantee
Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Feeling underpaid despite high-impact work
The situation this course is for
High-performing product leaders often deliver outsized results but lack the framing to claim proportional compensation. They’re passed over for raises or jump roles only to find offers still below market.
Who this is for
Senior product leaders in high-growth tech environments who’ve driven measurable outcomes but haven’t fully monetized their influence
Who this is not for
Entry-level PMs, individual contributors without scope over product strategy, or those not currently in negotiation cycles
What you walk away with
- Ability to map product decisions to revenue and operational leverage
- Clear benchmarking of your role against comp data from similar companies
- Language to articulate impact in executive-relevant terms
- Positioning framework for negotiations backed by documented influence
- Playbook for securing premium compensation in renewal or offer talks
The 12 modules (with all 144 chapters)
Module 1. The Value Narrative
Learn how to reframe your product work around economic outcomes that resonate in compensation discussions.
12 chapters in this module
- Defining value beyond feature delivery
- Linking roadmap to revenue exposure
- Identifying leverage points in product scope
- From output to outcome language
- Mapping team impact to business KPIs
- Avoiding vanity metrics in positioning
- Framing scale without overstating
- Using market context as proof point
- Connecting speed to savings
- Quantifying risk reduction
- Translating technical wins into exec terms
- Building the one-page value summary
Module 2. Comp Landscape Decoding
Extract and apply accurate market data to position your role at or above median for similar scope.
12 chapters in this module
- Sourcing reliable comp bands
- Filtering by domain relevance
- Adjusting for company stage
- Reading equity vs cash tradeoffs
- Interpreting title inflation
- Benchmarking product scope
- Using public filings wisely
- Inferring unreported packages
- Weighting for impact duration
- Comparing across cloud tech firms
- Assessing global distribution gaps
- Validating assumptions
Module 3. Impact Attribution
Develop a defensible method for assigning value to your specific contributions within team efforts.
12 chapters in this module
- Isolating decision influence
- Tracing launch timing to revenue
- Attributing retention shifts
- Calculating time-to-value improvements
- Assigning weight to tradeoffs
- Documenting avoided costs
- Quantifying scope reduction wins
- Proving go-to-market efficiency
- Mapping stakeholder alignment
- Linking velocity to outcome
- Using peer validation as evidence
- Creating the attribution ledger
Module 4. Negotiation Leverage Points
Identify and activate the most persuasive arguments based on your actual track record.
12 chapters in this module
- Spotting timing advantages
- Using renewal cycles strategically
- Leveraging competitor interest
- Highlighting unique domain mastery
- Positioning cross-functional reach
- Demonstrating risk mitigation
- Proving scalability of approach
- Framing succession risk
- Showing downstream enablement
- Revealing hidden dependencies
- Timing executive transitions
- Activating internal equity pressure
Module 5. Market Positioning Framework
Craft a coherent story that positions you ahead of peers in compensation bands.
12 chapters in this module
- Defining your differentiator
- Selecting comparison peers
- Adjusting for company volatility
- Framing global impact
- Highlighting rare skill combinations
- Emphasizing decision scope
- Using promotion pace as proof
- Linking to strategic shifts
- Validating scope creep upside
- Positioning thought leadership
- Citing external recognition
- Building the positioning brief
Module 6. Evidence Compilation
Gather and organize data that reinforces your value claim without overstating.
12 chapters in this module
- Sourcing internal metrics
- Pulling revenue correlations
- Documenting stakeholder feedback
- Archiving timeline proof
- Capturing scope changes
- Validating assumptions with logs
- Using roadmap shifts as evidence
- Highlighting avoided rework
- Proving cross-team influence
- Gathering peer acknowledgments
- Organizing by outcome type
- Securing access for future use
Module 7. Comp Request Architecture
Structure your ask so it aligns with organizational logic and approval pathways.
12 chapters in this module
- Aligning with budget cycles
- Matching to grading bands
- Using internal equity arguments
- Referencing recent hires
- Framing retention urgency
- Proposing phased increases
- Including non-cash elements
- Tying to performance review
- Anticipating pushback points
- Providing comparison data
- Offering proof of market demand
- Drafting the comp memo
Module 8. Offer Response Strategy
Respond to offers with clarity and room for escalation when below value.
12 chapters in this module
- Evaluating offer composition
- Assessing long-term equity
- Identifying negotiation whitespace
- Requesting clarification
- Delaying acceptance wisely
- Stating counter expectations
- Using competing interest
- Highlighting unmet value
- Aligning response with goals
- Maintaining relationship tone
- Documenting verbal agreements
- Preparing escalation path
Module 9. Internal Mobility Leverage
Use visibility across teams to create competitive dynamics for compensation.
12 chapters in this module
- Tracking team expansion
- Mapping reporting shifts
- Identifying peer movements
- Benchmarking internal rates
- Exploring adjacent roles
- Starting exploratory talks
- Using lateral interest
- Initiating promotion paths
- Highlighting cross-domain value
- Gaining sponsor support
- Creating urgency with timelines
- Building internal demand
Module 10. External Market Validation
Gather real interest from outside to strengthen internal positioning.
12 chapters in this module
- Updating LinkedIn selectively
- Engaging recruiters strategically
- Taking exploratory calls
- Benchmarking offer speed
- Measuring response quality
- Using term sheets as proof
- Protecting current role
- Maintaining confidentiality
- Assessing role relevance
- Validating seniority level
- Tracking compensation trends
- Building the validation file
Module 11. Credibility Anchoring
Reinforce your standing with consistent, high-signal contributions.
12 chapters in this module
- Publishing internal insights
- Leading cross-team initiatives
- Mentoring high-potential staff
- Representing org externally
- Speaking at internal forums
- Shaping technical direction
- Driving efficiency gains
- Reducing operational burden
- Improving decision speed
- Documenting repeatable patterns
- Building trusted advisor status
- Earning unsolicited endorsements
Module 12. Long-Term Comp Trajectory
Design a path that compounds value year over year.
12 chapters in this module
- Setting annual comp goals
- Tracking market shifts
- Updating evidence regularly
- Planning negotiation timing
- Expanding scope intentionally
- Measuring influence growth
- Reinforcing differentiation
- Building succession narrative
- Increasing leverage points
- Optimizing promotion pacing
- Aligning with company growth
- Securing comp momentum
How this maps to your situation
- When entering comp review cycle
- After closing a major product milestone
- Before renewal of contract or role scope
- During internal promotion consideration
Before vs. after
Before
Skilled in product delivery but unsure how to translate that into higher compensation
After
Confidently negotiating at or above market rate using documented impact and strategic positioning
What's included with your purchase
- 12 modules with 12 chapters each (144 chapters)
- Downloadable templates and worked examples for every module
- Hand-built implementation playbook delivered alongside course access
- 30-day money-back guarantee
Delivery and format
- Course and learning environment access provisioned within 24 hours of purchase
- Hand-built implementation playbook delivered alongside course access
Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.
Time investment: Approximately 2.5 hours per module, designed to be completed in parallel with ongoing work.
If nothing changes
Continuing to deliver high-impact work without capturing proportional compensation, leading to long-term income stagnation despite growing responsibility.
How this compares to the alternatives
Generic salary negotiation courses focus on entry-level tactics. This course is tailored to senior product leaders with proven impact who need to close at premium rates using real leverage, not scripts.
Frequently asked
Is this relevant if I’m not actively looking to change jobs?
Yes. The course is designed for securing higher compensation in your current role, not just for job changes.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Will this work if my company doesn’t give big raises?
Yes. The course includes strategies for non-cash compensation, equity adjustments, and restructuring roles to reflect higher value.
$199 one-time. Approximately 2.5 hours per module, designed to be completed in parallel with ongoing work..
Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.
30-day money-back guarantee·
144 chapters·
Hand-built playbook included·
Account access within 24 hours