Unlocking Data-Driven Insights: Mastering Google Analytics and Data Visualization for Business Growth
Certificate Upon Completion Participants receive a certificate upon completion issued by The Art of Service.
Course Overview This comprehensive course is designed to help businesses unlock the full potential of their data. With a focus on Google Analytics and data visualization, participants will gain the skills and knowledge needed to drive business growth and make data-driven decisions.
Course Features - Interactive and engaging learning experience
- Comprehensive curriculum covering Google Analytics and data visualization
- Personalized learning experience with expert instructors
- Up-to-date and practical content with real-world applications
- High-quality content and expert instructors
- Certificate upon completion issued by The Art of Service
- Flexible learning options with lifetime access
- User-friendly and mobile-accessible platform
- Community-driven with discussion forums and live webinars
- Actionable insights and hands-on projects
- Bite-sized lessons for easy learning
- Gamification and progress tracking features
Course Outline Module 1: Introduction to Google Analytics
- Overview of Google Analytics and its features
- Setting up and installing Google Analytics
- Understanding the Google Analytics interface
- Configuring goals and events
Module 2: Google Analytics Fundamentals
- Understanding user behavior and demographics
- Analyzing website traffic and engagement metrics
- Measuring conversion rates and goal completions
- Using segments and filters to analyze data
Module 3: Advanced Google Analytics
- Using Google Analytics API and Data Studio
- Creating custom dashboards and reports
- Using attribution modeling and multi-channel funnels
- Analyzing A/B testing and experimentation data
Module 4: Data Visualization Fundamentals
- Introduction to data visualization and its importance
- Understanding different types of charts and graphs
- Best practices for data visualization
- Using data visualization to communicate insights
Module 5: Data Visualization with Tableau
- Introduction to Tableau and its features
- Connecting to data sources and creating visualizations
- Using dimensions and measures to analyze data
- Creating interactive dashboards and stories
Module 6: Advanced Data Visualization
- Using advanced visualization techniques
- Creating geospatial visualizations and maps
- Using data visualization to explore and discover insights
- Best practices for data visualization and storytelling
Module 7: Business Growth with Data-Driven Insights
- Using data-driven insights to drive business growth
- Creating a data-driven marketing strategy
- Using data to optimize website and user experience
- Measuring and evaluating the impact of data-driven decisions
Module 8: Final Project and Course Wrap-Up
- Applying course knowledge to a real-world project
- Receiving feedback and guidance from instructors
- Course wrap-up and final Q&A session
- Receiving a Certificate of Completion
Take the First Step Towards Unlocking Data-Driven Insights Join our comprehensive course and gain the skills and knowledge needed to drive business growth and make data-driven decisions.
Course Features - Interactive and engaging learning experience
- Comprehensive curriculum covering Google Analytics and data visualization
- Personalized learning experience with expert instructors
- Up-to-date and practical content with real-world applications
- High-quality content and expert instructors
- Certificate upon completion issued by The Art of Service
- Flexible learning options with lifetime access
- User-friendly and mobile-accessible platform
- Community-driven with discussion forums and live webinars
- Actionable insights and hands-on projects
- Bite-sized lessons for easy learning
- Gamification and progress tracking features
Course Outline Module 1: Introduction to Google Analytics
- Overview of Google Analytics and its features
- Setting up and installing Google Analytics
- Understanding the Google Analytics interface
- Configuring goals and events
Module 2: Google Analytics Fundamentals
- Understanding user behavior and demographics
- Analyzing website traffic and engagement metrics
- Measuring conversion rates and goal completions
- Using segments and filters to analyze data
Module 3: Advanced Google Analytics
- Using Google Analytics API and Data Studio
- Creating custom dashboards and reports
- Using attribution modeling and multi-channel funnels
- Analyzing A/B testing and experimentation data
Module 4: Data Visualization Fundamentals
- Introduction to data visualization and its importance
- Understanding different types of charts and graphs
- Best practices for data visualization
- Using data visualization to communicate insights
Module 5: Data Visualization with Tableau
- Introduction to Tableau and its features
- Connecting to data sources and creating visualizations
- Using dimensions and measures to analyze data
- Creating interactive dashboards and stories
Module 6: Advanced Data Visualization
- Using advanced visualization techniques
- Creating geospatial visualizations and maps
- Using data visualization to explore and discover insights
- Best practices for data visualization and storytelling
Module 7: Business Growth with Data-Driven Insights
- Using data-driven insights to drive business growth
- Creating a data-driven marketing strategy
- Using data to optimize website and user experience
- Measuring and evaluating the impact of data-driven decisions
Module 8: Final Project and Course Wrap-Up
- Applying course knowledge to a real-world project
- Receiving feedback and guidance from instructors
- Course wrap-up and final Q&A session
- Receiving a Certificate of Completion
Take the First Step Towards Unlocking Data-Driven Insights Join our comprehensive course and gain the skills and knowledge needed to drive business growth and make data-driven decisions.
Module 1: Introduction to Google Analytics
- Overview of Google Analytics and its features
- Setting up and installing Google Analytics
- Understanding the Google Analytics interface
- Configuring goals and events
Module 2: Google Analytics Fundamentals
- Understanding user behavior and demographics
- Analyzing website traffic and engagement metrics
- Measuring conversion rates and goal completions
- Using segments and filters to analyze data
Module 3: Advanced Google Analytics
- Using Google Analytics API and Data Studio
- Creating custom dashboards and reports
- Using attribution modeling and multi-channel funnels
- Analyzing A/B testing and experimentation data
Module 4: Data Visualization Fundamentals
- Introduction to data visualization and its importance
- Understanding different types of charts and graphs
- Best practices for data visualization
- Using data visualization to communicate insights
Module 5: Data Visualization with Tableau
- Introduction to Tableau and its features
- Connecting to data sources and creating visualizations
- Using dimensions and measures to analyze data
- Creating interactive dashboards and stories
Module 6: Advanced Data Visualization
- Using advanced visualization techniques
- Creating geospatial visualizations and maps
- Using data visualization to explore and discover insights
- Best practices for data visualization and storytelling
Module 7: Business Growth with Data-Driven Insights
- Using data-driven insights to drive business growth
- Creating a data-driven marketing strategy
- Using data to optimize website and user experience
- Measuring and evaluating the impact of data-driven decisions
Module 8: Final Project and Course Wrap-Up
- Applying course knowledge to a real-world project
- Receiving feedback and guidance from instructors
- Course wrap-up and final Q&A session
- Receiving a Certificate of Completion