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Unlocking Data-Driven Success; Mastering Google Analytics and Data Science for Business Growth

Unlocking Data-Driven Success; Mastering Google Analytics and Data Science for Business Growth

$199.00
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Unlocking Data-Driven Success: Mastering Google Analytics and Data Science for Business Growth



Course Overview

In this comprehensive course, you'll learn the fundamentals of Google Analytics and data science to drive business growth. Our expert instructors will guide you through interactive lessons, hands-on projects, and real-world applications to help you master data-driven decision-making. Upon completion, you'll receive a certificate issued by The Art of Service.



Course Curriculum

Chapter 1: Introduction to Google Analytics

  • Understanding Google Analytics and its benefits
  • Setting up and configuring Google Analytics
  • Understanding data collection and processing
  • Introduction to Google Analytics reports and dashboards

Chapter 2: Google Analytics Fundamentals

  • Understanding users, sessions, and pageviews
  • Analyzing website traffic and engagement metrics
  • Measuring conversions and goal completions
  • Understanding audience demographics and behavior

Chapter 3: Data Science for Business

  • Introduction to data science and its applications
  • Understanding data types and data structures
  • Data visualization and communication
  • Introduction to machine learning and predictive analytics

Chapter 4: Data Analysis and Visualization

  • Data cleaning and preprocessing
  • Data visualization using Google Data Studio
  • Creating interactive dashboards and reports
  • Best practices for data storytelling

Chapter 5: Advanced Google Analytics

  • Understanding advanced segmentation and filtering
  • Measuring e-commerce transactions and revenue
  • Tracking events and custom dimensions
  • Using Google Analytics APIs and integrations

Chapter 6: Data-Driven Decision Making

  • Using data to inform business decisions
  • Creating data-driven marketing campaigns
  • Measuring campaign effectiveness and ROI
  • Best practices for data-driven decision making

Chapter 7: Case Studies and Real-World Applications

  • Real-world examples of Google Analytics and data science in action
  • Case studies of successful data-driven businesses
  • Expert insights and best practices


Course Features

  • Interactive and engaging: Learn through hands-on projects and interactive lessons
  • Comprehensive and up-to-date: Master the latest Google Analytics and data science techniques
  • Personalized and flexible: Learn at your own pace and on your own schedule
  • Expert instructors: Learn from experienced professionals in the field
  • Certification: Receive a certificate upon completion, issued by The Art of Service
  • Lifetime access: Enjoy ongoing access to course materials and updates
  • Gamification and progress tracking: Stay motivated and track your progress
  • Community-driven: Join a community of like-minded professionals and learners
  • Actionable insights: Gain practical skills and knowledge to apply in your business
  • High-quality content: Enjoy high-quality video lessons, quizzes, and interactive exercises
  • Mobile-accessible: Learn on-the-go with our mobile-friendly platform
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