What does the Account-Based Marketing Mastery course cover?
Account-Based Marketing Mastery is covered here in 8 modules: Introduction to Account-Based Marketing, Understanding Your Target Accounts, Developing Your ABM Strategy and 5 more. The outline lists 25 specific topics, opening with Defining Account-Based Marketing : Understanding the principles and benefits of ABM and closing with ABM Technology and Tools : Leveraging technology and tools to streamline ABM.
How do you approach Account-Based Marketing Mastery step by step?
The work is sequenced in 8 stages. It starts with Introduction to Account-Based Marketing, moves through Understanding Your Target Accounts and Developing Your ABM Strategy, and ends at Advanced ABM Topics. Each stage carries its own topic list, so the sequence is followed rather than summarised.
What is in Module 1 of the Account-Based Marketing Mastery course?
Module 1 is Introduction to Account-Based Marketing. It works through Defining Account-Based Marketing : Understanding the principles and benefits of ABM, evolution of ABM : How ABM has evolved and its current state and ABM vs. Traditional Marketing : Comparing ABM with traditional marketing approaches. It sets the vocabulary the remaining 7 modules build on.
How is the Account-Based Marketing Mastery course delivered?
The Account-Based Marketing Mastery course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Account-Based Marketing Mastery course cost?
The Account-Based Marketing Mastery course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Account Based Marketing Mastery, Unlocking Account-Based Marketing Mastery.
More answers: what you get with every course, refund policy, all help answers.
Account-Based Marketing Mastery: A Step-by-Step Guide
Course Overview
This comprehensive course is designed to help marketers master the art of Account-Based Marketing (ABM). Through interactive lessons, real-world examples, and hands-on projects, participants will learn how to create and execute a successful ABM strategy that drives revenue and growth.Course Curriculum
Module 1: Introduction to Account-Based Marketing
- Defining Account-Based Marketing: Understanding the principles and benefits of ABM
- Evolution of ABM: How ABM has evolved and its current state
- ABM vs. Traditional Marketing: Comparing ABM with traditional marketing approaches
Module 2: Understanding Your Target Accounts
- Identifying Target Accounts: How to identify and prioritize target accounts
- Account Profiling: Creating detailed profiles of target accounts
- Account Segmentation: Segmenting target accounts for personalized marketing
Module 3: Developing Your ABM Strategy
- Setting ABM Goals and Objectives: Defining clear goals and objectives for your ABM strategy
- ABM Playbook Development: Creating a comprehensive ABM playbook
- ABM Budgeting and Resource Allocation: Allocating budget and resources for ABM
Module 4: Content Creation for ABM
- Content Strategy for ABM: Developing a content strategy that resonates with target accounts
- Account-Specific Content: Creating content that is tailored to specific accounts
- Content Distribution Channels: Identifying the most effective channels for content distribution
Module 5: ABM Tactics and Channels
- Email Marketing for ABM: Using email marketing to engage with target accounts
- Social Media for ABM: Leveraging social media to reach target accounts
- Event Marketing for ABM: Using events to connect with target accounts
- Account-Based Advertising: Using targeted advertising to reach target accounts
Module 6: Sales and Marketing Alignment
- Sales and Marketing Alignment Strategies: Aligning sales and marketing teams for ABM success
- Account-Based Sales Development: Using account-based sales development to drive conversions
- Marketing-Sales Feedback Loop: Creating a feedback loop between marketing and sales teams
Module 7: Measuring and Optimizing ABM Performance
- ABM Metrics and KPIs: Defining and tracking key metrics and KPIs for ABM
- ABM Analytics and Reporting: Using analytics and reporting to measure ABM performance
- ABM Optimization Strategies: Optimizing ABM strategies based on performance data
Module 8: Advanced ABM Topics
- Account-Based Customer Success: Using ABM to drive customer success
- Account-Based Retention and Upsell: Using ABM to retain and upsell existing customers
- ABM Technology and Tools: Leveraging technology and tools to streamline ABM
Certificate of Completion
Upon completing the course, participants will receive a Certificate of Completion issued by The Art of Service.Course Features
- Interactive and Engaging: Interactive lessons and hands-on projects to keep you engaged
- Comprehensive and Personalized: Comprehensive curriculum tailored to your needs and goals
- Up-to-date and Practical: Real-world examples and case studies to illustrate key concepts
- High-quality Content: Expert instructors and high-quality content to ensure your success
- Certification: Certificate of Completion issued by The Art of Service
- Flexible Learning: Flexible learning schedule to accommodate your busy schedule
- User-friendly and Mobile-accessible: User-friendly interface and mobile-accessible platform
- Community-driven: Community-driven discussion forums to connect with peers and instructors
- Actionable Insights: Actionable insights and takeaways to apply to your ABM strategy
- Hands-on Projects: Hands-on projects to practice and reinforce key concepts
- Bite-sized Lessons: Bite-sized lessons to fit your busy schedule
- Lifetime Access: Lifetime access to course materials and updates
- Gamification and Progress Tracking: Gamification and progress tracking to keep you motivated