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Stop Chasing Renewals: Automate the Mid-Funnel Stalls Costing You Deals

$199.00
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What is the Stop Chasing Renewals course about?

High-potential deals stall unpredictably in the middle of the sales cycle , after initial interest, but before commitment. You follow up, get ghosted, or hear 'we're still evaluating.' The deal slips quarter after quarter. Forecast accuracy drops. Time spent chasing internal stakeholders outweighs time selling. The root cause isn’t price or product fit , it’s decision inertia masked as evaluation.

What situation is the Stop Chasing Renewals for?

High-potential deals stall unpredictably in the middle of the sales cycle , after initial interest, but before commitment. You follow up, get ghosted, or hear 'we're still evaluating.' The deal slips quarter after quarter. Forecast accuracy drops. Time spent chasing internal stakeholders outweighs time selling. The root cause isn’t price or product fit , it’s decision inertia masked as evaluation.

What do you take away from the Stop Chasing Renewals course?

Identify which of the 5 core stall types is blocking each deal Apply a targeted intervention within 24 hours to restart momentum Reduce time wasted on false-positive opportunities by 60% Increase forecast conversion rate from mid-funnel to close by 35% Stop over-escalating to managers for deals that just need a process tweak.

What's included with your purchase?

12 modules with 12 chapters each (144 chapters) Downloadable templates and worked examples for every module Hand-built implementation playbook delivered alongside course access 30-day money-back guarantee.

What does the Stop Chasing Renewals cover on delivery and format?

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access. Time investment: Approximately 2 hours per week over 6 weeks, or 1.5 hours per module at your own pace.

How does this compare to the alternatives?

Unlike generic sales training, this course targets the specific operational failure of mid-funnel deal stalls , not closing skills, discovery techniques, or pitch refinement. It’s for when you’ve already won interest, but can’t get to yes.

What does the Stop Chasing Renewals cover on frequently asked?

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

How is the Stop Chasing Renewals delivered?

The Stop Chasing Renewals is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. A certificate of completion is issued by The Art of Service when you finish.

Closely related courses: How to Close Enterprise Deals Without Chasing Stakeholders, Fix the Forecast, Stop Chasing Sign-Offs, Stop Chasing Deals.

More answers: what you get with every course, refund policy, all help answers.

A tailored course, built for your situation

Stop Chasing Renewals: Automate the Mid-Funnel Stalls Costing You Deals

A 12-step system to diagnose and fix stalled mid-funnel deals before they leak at renewal time

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Deals stuck in evaluation limbo, wasting weeks waiting on silent stakeholders

The situation this course is for

High-potential deals stall unpredictably in the middle of the sales cycle , after initial interest, but before commitment. You follow up, get ghosted, or hear 'we're still evaluating.' The deal slips quarter after quarter. Forecast accuracy drops. Time spent chasing internal stakeholders outweighs time selling. The root cause isn’t price or product fit , it’s decision inertia masked as evaluation.

Who this is for

Senior Account Executive selling enterprise software with 6+ month sales cycles, managing 8+ active mid-funnel opportunities at any time

Who this is not for

Transactional sellers, solo founders closing under $10k deals, or marketers running ad campaigns

What you walk away with

  • Identify which of the 5 core stall types is blocking each deal
  • Apply a targeted intervention within 24 hours to restart momentum
  • Reduce time wasted on false-positive opportunities by 60%
  • Increase forecast conversion rate from mid-funnel to close by 35%
  • Stop over-escalating to managers for deals that just need a process tweak

The 12 modules (with all 144 chapters)

Module 1. The Hidden Cost of Mid-Funnel Inertia
Understand how stalled deals erode forecast accuracy and seller capacity more than outright losses.
12 chapters in this module
  1. The myth of 'still evaluating'
  2. Cycle leakage by the hour
  3. Forecast distortion patterns
  4. Time cost per stalled deal
  5. Why managers don’t see the drag
  6. The 60-day stall threshold
  7. Silent no vs active no
  8. Deal limbo economics
  9. Stakeholder drift timeline
  10. Internal alignment decay
  11. Evaluation theater signs
  12. Escalation fatigue
Module 2. Mapping the 5 Stall Archetypes
Classify stalled deals into one of five empirically observed bottleneck types.
12 chapters in this module
  1. Archetype: committee drift
  2. Archetype: scope creep
  3. Archetype: champion exit
  4. Archetype: budget freeze
  5. Archetype: technical tie
  6. Diagnostic flow introduction
  7. Signal spotting framework
  8. Stakeholder silence types
  9. Email pattern analysis
  10. Meeting delay taxonomy
  11. Renewal cycle misalignment
  12. Decision tree logic
Module 3. Diagnosing Inertia in Under 20 Minutes
Use a structured assessment to pinpoint the exact stall type using existing comms and logs.
12 chapters in this module
  1. Email thread triage
  2. Meeting gap analysis
  3. Champion activity scoring
  4. Stakeholder map decay
  5. Procurement signal checklist
  6. Budget cycle awareness
  7. Technical POC blockers
  8. Approval chain visibility
  9. Internal timeline mismatch
  10. Risk avoidance signs
  11. Consensus illusion
  12. Intervention readiness score
Module 4. The Restart Playbook
Deploy targeted messaging and actions that restart stalled conversations without pressure.
12 chapters in this module
  1. The 24-hour rule
  2. Non-sales follow-up templates
  3. Stakeholder reactivation sequence
  4. Silent champion workaround
  5. Procurement pre-brief
  6. Budget timing alignment
  7. POC scope reduction
  8. Decision committee nudge
  9. Executive summary reset
  10. Evaluation criteria refresh
  11. Timeline renegotiation
  12. Exit ramp identification
Module 5. Building Inertia-Resistant Deals
Structure new opportunities with built-in momentum safeguards.
12 chapters in this module
  1. Milestone commitment design
  2. Stakeholder checkpoint cadence
  3. Early procurement engagement
  4. Champion dependency mapping
  5. Evaluation criteria lock
  6. Internal decision calendar
  7. Budget cycle sync
  8. Technical POC gates
  9. Approval chain mapping
  10. Risk mitigation planning
  11. Consensus tracking
  12. Momentum KPIs
Module 6. Forecasting with Friction Built In
Adjust pipeline models to account for expected stall behavior and improve accuracy.
12 chapters in this module
  1. Stall probability by stage
  2. Deal aging adjustments
  3. Champion activity weighting
  4. Procurement cycle flags
  5. Budget calendar inputs
  6. Technical dependency tags
  7. Committee size impact
  8. Internal timeline alignment
  9. Risk-adjusted close rate
  10. Pipeline scrub frequency
  11. Forecast override rules
  12. Manager reporting sync
Module 7. Automating the Chase Without Annoying
Use lightweight systems to maintain contact without seeming pushy.
12 chapters in this module
  1. Email sequence design
  2. Value drip calendar
  3. Content triggers
  4. Event-based follow-up
  5. Meeting recap reuse
  6. Stakeholder-specific updates
  7. Competitor mention alerts
  8. Internal change signals
  9. Budget window reminders
  10. POC milestone nudges
  11. Decision deadline flags
  12. Silent deal alerts
Module 8. When to Walk Away Gracefully
Recognize true dead ends and exit without burning bridges.
12 chapters in this module
  1. The 3-signal rule
  2. Champion ghosting timeline
  3. Procurement silence
  4. Scope drift limits
  5. Budget cycle miss
  6. Meeting decline pattern
  7. Polite exit sequence
  8. Bridge preservation
  9. Re-engagement triggers
  10. Account dormancy rules
  11. Future opportunity flag
  12. Internal feedback capture
Module 9. Managing Internal Stakeholder Drift
Keep evaluation committees aligned and moving when priorities shift.
12 chapters in this module
  1. Stakeholder map refresh
  2. Priority shift detection
  3. Champion co-dependency
  4. Internal reorg awareness
  5. Budget reallocation signs
  6. Decision authority changes
  7. Cross-department delays
  8. IT vs business misalignment
  9. Security review bottlenecks
  10. Legal team delays
  11. Procurement backlog
  12. Executive attention shifts
Module 10. Leveraging Proof-of-Concepts Without Getting Stuck
Design POCs that drive decisions, not indefinite evaluation.
12 chapters in this module
  1. POC success criteria lock
  2. Time-bound scope
  3. Exit clause design
  4. Stakeholder sign-off gates
  5. Technical blocker tracking
  6. Resource commitment
  7. Progress transparency
  8. Evaluation rubric
  9. Decision trigger definition
  10. POC fatigue signs
  11. Scope creep prevention
  12. POC-to-procurement handoff
Module 11. The Quiet No: Reading Between the Lines
Detect when a deal is actually dead but no one says it outright.
12 chapters in this module
  1. Meeting decline patterns
  2. Email response decay
  3. Stakeholder drop-off
  4. Champion silence
  5. Procurement radio silence
  6. Budget ambiguity
  7. Timeline drift
  8. Scope expansion
  9. Meeting reschedule fatigue
  10. Decision committee inaction
  11. Competitor mention avoidance
  12. Polite deflection phrases
Module 12. Scaling Your Influence Without Escalating
Drive momentum in stalled deals using process, not pressure.
12 chapters in this module
  1. Process over persuasion
  2. Systematic follow-up
  3. Stakeholder mapping
  4. Decision calendar sync
  5. Internal alignment tracking
  6. Momentum documentation
  7. Influence without authority
  8. Cross-functional awareness
  9. Procurement cycle fit
  10. Budget timing leverage
  11. Executive summary utility
  12. Exit ramp planning

How this maps to your situation

  • Deal stuck after first demo
  • POC running over timeline
  • Champion gone silent
  • Procurement delaying without reason

Before vs. after

Before
Spending hours chasing silent stakeholders, guessing why deals stall, and missing forecast targets due to preventable leakage.
After
Diagnosing deal stalls in minutes, applying precise interventions, and moving opportunities forward without over-escalating.

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 2 hours per week over 6 weeks, or 1.5 hours per module at your own pace.

If nothing changes
Continuing to treat all stalled deals the same leads to repeated forecast errors, wasted capacity on false positives, and erosion of credibility with leadership over time.

How this compares to the alternatives

Unlike generic sales training, this course targets the specific operational failure of mid-funnel deal stalls , not closing skills, discovery techniques, or pitch refinement. It’s for when you’ve already won interest, but can’t get to yes.

Frequently asked

Who is this course for?
Senior Account Executives managing enterprise software sales with 6+ month cycles and recurring mid-funnel stalls.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Is this about improving discovery or pitching?
No. This is for after discovery and pitch , when the deal is stuck in evaluation, POC, or procurement.
$199 one-time. Approximately 2 hours per week over 6 weeks, or 1.5 hours per module at your own pace..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours
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