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Stop Chasing Deals: Automate Your Sales Follow-Up in 24 Hours

$199.00
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What is the Stop Chasing Deals course about?

Every week, high-performing AEs rebuild follow-up sequences from scratch, copying notes, updating CRMs, crafting personalizations, only for prospects to slip through gaps in the flow. This manual work doesn’t scale, creates missed touchpoints, and stalls momentum right before conversion windows close. The pain isn’t lack of access to tools, it’s lack of a repeatable, lightweight system that turns intent into action without.

What situation is the Stop Chasing Deals for?

Every week, high-performing AEs rebuild follow-up sequences from scratch, copying notes, updating CRMs, crafting personalizations, only for prospects to slip through gaps in the flow. This manual work doesn’t scale, creates missed touchpoints, and stalls momentum right before conversion windows close. The pain isn’t lack of access to tools, it’s lack of a repeatable, lightweight system that turns intent into action without.

Who is the Stop Chasing Deals course not for?

Sales leaders focused on team-wide tool rollout, SDRs managing top-of-funnel only, or reps using fully automated platforms with dedicated ops support.

What do you take away from the Stop Chasing Deals course?

Deploy a personalized follow-up sequence in under 24 hours using only existing tools Reduce weekly follow-up admin time from 3+ hours to under 30 minutes Close 15, 20% more deals by eliminating follow-up gaps in active opportunities Maintain human tone at scale with plug-and-play message architecture Integrate stakeholder tracking across multiple buyer roles without extra software.

How does this map to your situation?

When you're spending more than 2 hours weekly on follow-up setup After losing a deal due to delayed or missed follow-up When stakeholders go silent and re-engagement feels awkward Before entering peak renewal or quarter-end cycle.

What's included with your purchase?

12 modules with 12 chapters each (144 chapters) Downloadable templates and worked examples for every module Hand-built implementation playbook delivered alongside course access 30-day money-back guarantee.

What does the Stop Chasing Deals cover on delivery and format?

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access. Time investment: 6, 8 hours to complete all modules, with immediate implementation possible in under 24 hours using the playbook.

How does this compare to the alternatives?

Unlike broad sales training or expensive automation platforms, this course delivers a specific, lightweight system to eliminate manual follow-up, using only what you already have, without requiring IT approval, budget, or new software.

Closely related courses: Stop Chasing Approvals, Stop Chasing Renewals, Stop Chasing Deployments, Stop Chasing Integration Dependencies.

More answers: what you get with every course, refund policy, all help answers.

A tailored course, built for your situation

Stop Chasing Deals: Automate Your Sales Follow-Up in 24 Hours

A step-by-step system to eliminate manual outreach and hit quota with consistent, scalable follow-up sequences

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
The follow-up process that eats 3 hours every Monday just to stay on track

The situation this course is for

Every week, high-performing AEs rebuild follow-up sequences from scratch, copying notes, updating CRMs, crafting personalizations, only for prospects to slip through gaps in the flow. This manual work doesn’t scale, creates missed touchpoints, and stalls momentum right before conversion windows close. The pain isn’t lack of access to tools, it’s lack of a repeatable, lightweight system that turns intent into action without overhead.

Who this is for

Account Executives in cybersecurity selling into technical buyers, managing 30+ active opportunities, needing predictable movement without administrative drag

Who this is not for

Sales leaders focused on team-wide tool rollout, SDRs managing top-of-funnel only, or reps using fully automated platforms with dedicated ops support

What you walk away with

  • Deploy a personalized follow-up sequence in under 24 hours using only existing tools
  • Reduce weekly follow-up admin time from 3+ hours to under 30 minutes
  • Close 15, 20% more deals by eliminating follow-up gaps in active opportunities
  • Maintain human tone at scale with plug-and-play message architecture
  • Integrate stakeholder tracking across multiple buyer roles without extra software

The 12 modules (with all 144 chapters)

Module 1. Map Your Current Follow-Up Flow
Document your existing outreach steps, identify leak points, and isolate the 3 highest-effort moments consuming time without driving movement.
12 chapters in this module
  1. List all follow-up touchpoints
  2. Track time per activity
  3. Identify stalled deals
  4. Note personalization sources
  5. Log tool switching frequency
  6. Flag repetition patterns
  7. Capture CRM update lag
  8. Record stakeholder coverage
  9. Highlight tone drift
  10. Measure response gaps
  11. Pinpoint decision blockers
  12. Define success markers
Module 2. Design Your Minimal Viable Sequence
Build a lean, reusable follow-up backbone that works across deal types, requiring no additional tools or approvals.
12 chapters in this module
  1. Choose entry trigger
  2. Set first message goal
  3. Define follow-up cadence
  4. Select channels
  5. Determine stakeholder scope
  6. Outline escalation path
  7. Build exit criteria
  8. Assign ownership
  9. Draft base template
  10. Add variability rules
  11. Test delivery timing
  12. Validate readability
Module 3. Create Plug-and-Play Message Blocks
Develop modular, reusable components that maintain personalization without rewriting every email.
12 chapters in this module
  1. Extract common opener lines
  2. Build value reminder snippets
  3. Write objection preempts
  4. Draft next-step prompts
  5. Create stakeholder variants
  6. Save proof point bundles
  7. Store customer quotes
  8. Organize use-case tags
  9. Link integration hooks
  10. Assemble closing phrases
  11. Preserve tone markers
  12. Version control drafts
Module 4. Automate Without New Tools
Leverage native features in CRM and email to run sequences reliably, avoiding platform bloat and approval delays.
12 chapters in this module
  1. Use saved replies effectively
  2. Set calendar reminders
  3. Tag deal stages
  4. Schedule send times
  5. Build CRM views
  6. Create follow-up lists
  7. Enable templates
  8. Track opens simply
  9. Log responses fast
  10. Update deal notes
  11. Archive completed chains
  12. Audit sequence health
Module 5. Personalize at Scale
Embed customization into your system so every message feels hand-written without taking extra time.
12 chapters in this module
  1. Capture insights systematically
  2. Tag buyer signals
  3. Store company updates
  4. Note competitor mentions
  5. Track tech stack clues
  6. Save integration ideas
  7. Reference recent news
  8. Include call takeaways
  9. Use role-specific language
  10. Adapt tone by seniority
  11. Insert timely triggers
  12. Maintain natural flow
Module 6. Track What Actually Moves Deals
Replace vanity metrics with behavioral signals that show when follow-up is working, or when to pivot.
12 chapters in this module
  1. Define engagement signals
  2. Log response quality
  3. Measure reply depth
  4. Note meeting conversions
  5. Track stakeholder expansion
  6. Identify re-engagement
  7. Watch for delays
  8. Flag urgency cues
  9. Record objections
  10. Map decision timelines
  11. Review win/loss patterns
  12. Adjust based on data
Module 7. Handle Objections in Sequence
Pre-bake common pushbacks into your flow so responses feel immediate, not reactive.
12 chapters in this module
  1. List frequent objections
  2. Draft empathetic replies
  3. Add proof elements
  4. Include trial offers
  5. Link case studies
  6. Reference timelines
  7. Clarify pricing context
  8. Explain implementation
  9. Address security concerns
  10. Compare alternatives
  11. Reinforce urgency
  12. Close with choice
Module 8. Maintain Momentum After No Reply
Design re-engagement paths that bring cold threads back without seeming pushy or generic.
12 chapters in this module
  1. Set dormancy triggers
  2. Choose re-entry moment
  3. Use new insights
  4. Share relevant content
  5. Invite feedback
  6. Propose alternatives
  7. Leverage peer examples
  8. Reference market shifts
  9. Offer quick win
  10. Reset expectations
  11. Ask for honesty
  12. Know when to pause
Module 9. Scale Across Stakeholders
Run parallel tracks for technical, economic, and end users without doubling effort.
12 chapters in this module
  1. Map buyer roles
  2. Define pain differences
  3. Tailor messaging focus
  4. Adjust technical depth
  5. Vary proof types
  6. Set role priorities
  7. Track influence level
  8. Sequence across roles
  9. Highlight integration
  10. Address deployment
  11. Speak to impact
  12. Align timing
Module 10. Optimize for Renewal Cycles
Turn one-time deals into ongoing conversations by embedding renewal thinking from first contact.
12 chapters in this module
  1. Identify expansion paths
  2. Note usage signals
  3. Track milestone dates
  4. Log feedback loops
  5. Capture team changes
  6. Watch adoption rate
  7. Plan check-in timing
  8. Reference past wins
  9. Suggest upgrades
  10. Share roadmap
  11. Anticipate budget
  12. Prepare renewal case
Module 11. Audit and Improve Weekly
Spend 20 minutes weekly to refine your system instead of rebuilding it every Monday.
12 chapters in this module
  1. Review sent sequences
  2. Check response rates
  3. Update templates
  4. Add new insights
  5. Remove outdated content
  6. Refresh examples
  7. Test subject lines
  8. Improve clarity
  9. Trim redundancy
  10. Validate tone
  11. Confirm relevance
  12. Document changes
Module 12. Lock In Your System
Finalize your playbook, share with peers, and set triggers to maintain consistency through role changes or market shifts.
12 chapters in this module
  1. Compile final templates
  2. Organize folder structure
  3. Name files clearly
  4. Back up externally
  5. Train backup contact
  6. Document logic
  7. Set review calendar
  8. Integrate onboarding
  9. Measure time saved
  10. Celebrate reduction
  11. Share win rate lift
  12. Plan next upgrade

How this maps to your situation

  • When you're spending more than 2 hours weekly on follow-up setup
  • After losing a deal due to delayed or missed follow-up
  • When stakeholders go silent and re-engagement feels awkward
  • Before entering peak renewal or quarter-end cycle

Before vs. after

Before
Spending hours each week manually rebuilding follow-up sequences, missing key touchpoints, and losing deals to silence or slow response cycles.
After
Running consistent, personalized follow-up across all active deals with less than 30 minutes of weekly maintenance, freeing time to focus on closing.

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: 6, 8 hours to complete all modules, with immediate implementation possible in under 24 hours using the playbook.

If nothing changes
Continuing to manage follow-up manually means recurring time loss, inconsistent messaging, and preventable deal slippage, especially as demand for autonomous cybersecurity grows and competition for attention intensifies.

How this compares to the alternatives

Unlike broad sales training or expensive automation platforms, this course delivers a specific, lightweight system to eliminate manual follow-up, using only what you already have, without requiring IT approval, budget, or new software.

Frequently asked

Do I need a marketing automation tool to make this work?
No. The system is designed to work with native email and CRM features you already use.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Can I apply this to existing deals?
Yes. You can implement the system on active opportunities immediately.
$199 one-time. 6, 8 hours to complete all modules, with immediate implementation possible in under 24 hours using the playbook..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours
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