What does the Blue Ocean Strategy Masterclass course cover?
Blue Ocean Strategy Masterclass is covered here in 8 modules: Introduction to Blue Ocean Strategy, Understanding the Strategy Canvas, Reconstructing Market Boundaries and 5 more. The outline lists 31 specific topics, opening with defining Blue Ocean Strategy : Understanding the concept of blue ocean strategy and its relevance in today's competitive landscape and closing with Presenting and Receiving Feedback on Group Projects.
How do you approach Blue Ocean Strategy Masterclass step by step?
The work is sequenced in 8 stages. It starts with Introduction to Blue Ocean Strategy, moves through Understanding the Strategy Canvas and Reconstructing Market Boundaries, and ends at Putting it all Together - Case Studies and Group Project. Each stage carries its own topic list, so the sequence is followed rather than summarised.
What is in Module 1 of the Blue Ocean Strategy Masterclass course?
Module 1 is Introduction to Blue Ocean Strategy. It works through defining Blue Ocean Strategy : Understanding the concept of blue ocean strategy and its relevance in today's competitive landscape, History and Evolution of Blue Ocean Strategy : Exploring the origins and development of blue ocean strategy, key Principles of Blue Ocean Strategy : Identifying the core principles that underpin blue ocean.
How is the Blue Ocean Strategy Masterclass course delivered?
The Blue Ocean Strategy Masterclass course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Blue Ocean Strategy Masterclass course cost?
The Blue Ocean Strategy Masterclass course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Blue Ocean Strategy, Blue Ocean Strategy Toolkit, Blue Ocean Strategy Self Assessment Checklist Mastery, Blue Ocean Strategy Mastery.
More answers: what you get with every course, refund policy, all help answers.
Blue Ocean Strategy Masterclass: A Comprehensive Guide to Strategy Development and Implementation
Course Overview
The Blue Ocean Strategy Masterclass is a comprehensive and interactive online course designed to equip participants with the knowledge, skills, and tools necessary to develop and implement successful blue ocean strategies. Upon completion, participants will receive a certificate issued by The Art of Service.Course Curriculum
The course is divided into 8 modules, covering a wide range of topics related to blue ocean strategy development and implementation.Module 1: Introduction to Blue Ocean Strategy
- Defining Blue Ocean Strategy: Understanding the concept of blue ocean strategy and its relevance in today's competitive landscape
- History and Evolution of Blue Ocean Strategy: Exploring the origins and development of blue ocean strategy
- Key Principles of Blue Ocean Strategy: Identifying the core principles that underpin blue ocean strategy
- Benefits and Challenges of Blue Ocean Strategy: Understanding the advantages and obstacles associated with implementing blue ocean strategy
Module 2: Understanding the Strategy Canvas
- Introduction to the Strategy Canvas: Understanding the role of the strategy canvas in blue ocean strategy development
- Constructing a Strategy Canvas: Learning how to create a strategy canvas for your organization
- Interpreting the Strategy Canvas: Analyzing the insights gained from the strategy canvas
- Using the Strategy Canvas to Identify Opportunities: Identifying potential blue ocean opportunities using the strategy canvas
Module 3: Reconstructing Market Boundaries
- Understanding the Six Paths Framework: Exploring the six paths framework for reconstructing market boundaries
- Applying the Six Paths Framework: Practicing the application of the six paths framework to real-world scenarios
- Identifying and Challenging Assumptions: Recognizing and challenging assumptions that limit market boundaries
- Reconstructing Market Boundaries: Developing new market boundaries using the six paths framework
Module 4: Focusing on the Big Picture
- Understanding the Four Actions Framework: Exploring the four actions framework for creating a new value curve
- Applying the Four Actions Framework: Practicing the application of the four actions framework to real-world scenarios
- Eliminate-Reduce-Raise-Create Grid: Using the ERR-C grid to identify opportunities for innovation
- Creating a New Value Curve: Developing a new value curve using the four actions framework
Module 5: Reaching Beyond Existing Demand
- Understanding the Three Tiers of Noncustomers: Identifying the three tiers of noncustomers and their potential
- Analyzing the Three Tiers of Noncustomers: Practicing the analysis of the three tiers of noncustomers
- Developing Strategies to Attract Noncustomers: Creating strategies to attract noncustomers and expand market demand
- Unlocking New Demand: Understanding how to unlock new demand by reaching beyond existing customers
Module 6: Getting the Strategic Sequence Right
- Understanding the Strategic Sequence: Exploring the strategic sequence for successful blue ocean strategy implementation
- Buyer Utility Map: Using the buyer utility map to identify opportunities for innovation
- Pricing Strategically: Developing pricing strategies that align with the blue ocean strategy
- Cost and Profitability Considerations: Understanding the cost and profitability implications of blue ocean strategy
Module 7: Making Your Blue Ocean Strategy Stick
- Overcoming Organizational Hurdles: Identifying and overcoming organizational hurdles to blue ocean strategy implementation
- Tipping Point Leadership: Understanding the role of tipping point leadership in driving blue ocean strategy implementation
- Fair Process: Ensuring fair process in the implementation of blue ocean strategy
- Sustaining and Renewing Blue Ocean Strategy: Understanding how to sustain and renew blue ocean strategy over time
Module 8: Putting it all Together - Case Studies and Group Project
- Case Studies in Blue Ocean Strategy: Examining real-world examples of successful blue ocean strategy implementation
- Group Project - Developing a Blue Ocean Strategy: Applying the concepts and tools learned throughout the course to develop a blue ocean strategy for a real-world organization
- Presenting and Receiving Feedback on Group Projects: Presenting and receiving feedback on group projects
Course Features
- Interactive and Engaging: The course is designed to be interactive and engaging, with a variety of learning activities and exercises
- Comprehensive and Up-to-date: The course covers a wide range of topics related to blue ocean strategy development and implementation, and is regularly updated to reflect the latest research and best practices
- Personalized Learning: The course is designed to accommodate different learning styles and preferences
- Practical and Real-world Applications: The course emphasizes practical and real-world applications of blue ocean strategy
- High-quality Content: The course content is of high quality, developed by expert instructors with extensive experience in blue ocean strategy
- Certification: Participants receive a certificate upon completion, issued by The Art of Service
- Flexible Learning: The course is designed to be flexible, allowing participants to learn at their own pace
- User-friendly and Mobile-accessible: The course is user-friendly and mobile-accessible, allowing participants to access the course materials from anywhere
- Community-driven: The course includes opportunities for participants to interact with each other and with the instructors
- Actionable Insights and Hands-on Projects: The course provides actionable insights and hands-on projects to help participants apply the concepts and tools learned
- Bite-sized Lessons: The course is divided into bite-sized lessons, making it easy to fit learning into a busy schedule
- Lifetime Access: Participants have lifetime access to the course materials
- Gamification and Progress Tracking: The course includes gamification elements and progress tracking to motivate and engage participants