Buyer Personas Critical Capabilities

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Look inside the Kanban:


Collaborate with product and business development teams, along with your colleagues on the marketing team to develop product positioning and messaging that resonate with your target buyer personas.  


Benefits of the Buyer Personas Kanban 

1813 Ready to use prioritized Buyer Personas requirements:

  • Does your buyer persona have all the information they need at each stage of the buying cycle?
  • What role does the buyer persona have on your buying team?
  • What does a buyer need to know before they say yes to your solution?
  • What does your buyer persona want help with?
  • How does your organization show off the buyer persona development work?
  • Is a buyer persona perhaps more interested in learning processes step by step, or are they looking for straightforward information on trends?
  • Does your buyer persona have what it takes to contribute effectively to content relevance that delivers increased marketing performance?
  • Do you have enough information to create buyer personas or is more research required?
  • What operational or personal results does your buyer persona expect from purchasing this solution?
  • Does your organization have a clear buyer persona defined?



The Art of Service has identified and prioritized 1813 Buyer Personas critical capabilities and use cases to assess and use. Leaders can select those results that best align with their business needs before implementing a solution.

The Art of Service's Critical Capabilities evaluates and prioritizes hundreds of results to help with the outcome selection process.

This Critical Capabilities Kanban will enable leaders to shortlist hundreds of appropriate results fast, because they are uniquely ready-to-use prioritized, starting with the 'Must Have' category; the most urgent and critical priorities.

This Kanban will help you plan and manage your Buyer Personas roadmap.

  • Transform the data into actionable views for your organization: business data changes, so how you view it should be flexible. Create the perfect view that's right for you.

  • Put your workflows on autopilot: Help your team go faster and focus on what matters by automating your processes. Upload and use the Kanban with your favorite apps and services like Asana, Airtable, Basecamp,, Atlassian, Trello etc.

  • Knock down data silos: Align your teams around a single source of truth with real-time data from different sources. Point. Click. Stay in Sync.

  • Use it's flexible reporting for your unique use case: Whether you're "no-code" or you "know-code", the Kanban is the foundational tool to show what you want to who needs to see it. 


Included in your instant download purchase are the following digital products:

As seen in the Kanban above, the complete 1813 Buyer Personas critical capabilities and use cases, their prioritization, workflows, tagging and questions.


The download is available as an easy to re-use Excel format, which you can use as is, or import in any management tool of your choice, like, Atlassian, Smartsheet, Power BI, Asana, Airtable etc.


Also included is the Buyer Personas critical capabilities Book in PDF format covering all the criteria including ideas for (potential) roles to assign the criteria to. Table of contents:

About The Art of Service 

Buyer Personas Critical Capabilities, Meaningful Metrics And Their Prioritization 


Prioritization Of Requirements 

The Prioritization Categories Are: 

  • Must Have 
  • Should Have 
  • Ought to Have 
  • Might Have 
  • Could Have 

Use In New Product/Service/Process Development  


The Critical Buyer Personas Capabilities And Their Priorities: 

  • Priority - Must Have # 
  • Priority - Should Have #
  • Priority - Ought to Have # 
  • Priority - Might Have # 
  • Priority - Could Have # 



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