Buyer Personas Toolkit

$249.00
Availability:
Downloadable Resources, Instant Access

Save time, empower your teams and effectively upgrade your processes with access to this practical Buyer Personas Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Buyer Personas related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Buyer Personas specific requirements:


STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Buyer Personas Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...


STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 995 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Buyer Personas improvements can be made.

Examples; 10 of the 995 standard requirements:

  1. What are the skills, knowledge, talents, personal characteristics, and efforts that are likely to enhance prospects of success in finding a job in a particular field?

  2. Does your web site focus more on market problems, market segments, buyer personas, and solutions than on your products, technology, and your organization?

  3. Do you provide the names and roles of primary marketing partners the advertising and media organization would regularly coordinate with?

  4. Does your buyer persona have what it takes to contribute effectively to content relevance that delivers increased marketing performance?

  5. What phrases are your customers using to find your organization or more importantly your organizations services in search engines?

  6. Are attributes you offer that would impress one particular audience that is big enough to justify a second Buyer Persona?

  7. Are there products in your range that are irrelevant to your target customers or which are only purchased very rarely?

  8. Is there a false lure of a comfortable life without great efforts and personal sacrifice that can spoil successors?

  9. Are there any other new innovations/ solutions that could help you achieve your space optimization objectives?

  10. Why are you engaging with a particular audience and how does it benefit your organizations bottom line?


Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Buyer Personas book in PDF containing 995 requirements, which criteria correspond to the criteria in...

Your Buyer Personas self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Buyer Personas Self-Assessment and Scorecard you will develop a clear picture of which Buyer Personas areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Buyer Personas Self-Assessment
    • Is secure: Ensures offline data protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:

 

STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Buyer Personas projects with the 62 implementation resources:

  • 62 step-by-step Buyer Personas Project Management Form Templates covering over 1500 Buyer Personas project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Procurement Management Plan: Does the detailed work plan match the complexity of tasks with the capabilities of personnel?

  2. Monitoring and Controlling Process Group: What factors are contributing to progress or delay in the achievement of products and results?

  3. Cost Management Plan: How does the proposed individual meet each requirement?

  4. Responsibility Assignment Matrix: What is the number one predictor of a groups productivity?

  5. Monitoring and Controlling Process Group: Were sponsors and decision makers available when needed outside regularly scheduled meetings?

  6. Activity Duration Estimates: What distinguishes one organization from another in this area?

  7. Variance Analysis: Is the market likely to continue to grow at this rate next year?

  8. Probability and Impact Assessment: Who are the international/overseas Buyer Personas project partners (equipment supplier/supplier/consultant/contractor) for this Buyer Personas project?

  9. Activity Cost Estimates: In which phase of the acquisition process cycle does source qualifications reside?

  10. Schedule Management Plan: Has a provision been made to reassess Buyer Personas project risks at various Buyer Personas project stages?

 
Step-by-step and complete Buyer Personas Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Buyer Personas project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix


2.0 Planning Process Group:

  • 2.1 Buyer Personas project Management Plan
  • 2.2 Scope Management Plan
  • 2.3 Requirements Management Plan
  • 2.4 Requirements Documentation
  • 2.5 Requirements Traceability Matrix
  • 2.6 Buyer Personas project Scope Statement
  • 2.7 Assumption and Constraint Log
  • 2.8 Work Breakdown Structure
  • 2.9 WBS Dictionary
  • 2.10 Schedule Management Plan
  • 2.11 Activity List
  • 2.12 Activity Attributes
  • 2.13 Milestone List
  • 2.14 Network Diagram
  • 2.15 Activity Resource Requirements
  • 2.16 Resource Breakdown Structure
  • 2.17 Activity Duration Estimates
  • 2.18 Duration Estimating Worksheet
  • 2.19 Buyer Personas project Schedule
  • 2.20 Cost Management Plan
  • 2.21 Activity Cost Estimates
  • 2.22 Cost Estimating Worksheet
  • 2.23 Cost Baseline
  • 2.24 Quality Management Plan
  • 2.25 Quality Metrics
  • 2.26 Process Improvement Plan
  • 2.27 Responsibility Assignment Matrix
  • 2.28 Roles and Responsibilities
  • 2.29 Human Resource Management Plan
  • 2.30 Communications Management Plan
  • 2.31 Risk Management Plan
  • 2.32 Risk Register
  • 2.33 Probability and Impact Assessment
  • 2.34 Probability and Impact Matrix
  • 2.35 Risk Data Sheet
  • 2.36 Procurement Management Plan
  • 2.37 Source Selection Criteria
  • 2.38 Stakeholder Management Plan
  • 2.39 Change Management Plan


3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log


4.0 Monitoring and Controlling Process Group:

  • 4.1 Buyer Personas project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance


5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Buyer Personas project or Phase Close-Out
  • 5.4 Lessons Learned

 

Results

With this Three Step process you will have all the tools you need for any Buyer Personas project with this in-depth Buyer Personas Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Buyer Personas projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Buyer Personas and put process design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Buyer Personas investments work better.

This Buyer Personas All-Inclusive Toolkit enables You to be that person.

 

Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.