Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Mix Optimization Toolkit and guide. Address common challenges with best-practice templates, step-by-step work plans and maturity diagnostics for any Marketing Mix Optimization related project.
Download the Toolkit and in Three Steps you will be guided from idea to implementation results.
The Toolkit contains the following practical and powerful enablers with new and updated Marketing Mix Optimization specific requirements:
STEP 1: Get your bearings
Start with...
- The latest quick edition of the Marketing Mix Optimization Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.
Organized in a data driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
Then find your goals...
STEP 2: Set concrete goals, tasks, dates and numbers you can track
Featuring 992 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Mix Optimization improvements can be made.
Examples; 10 of the 992 standard requirements:
- What kind of marketing communication mix has been used in the past in your area of responsibility and how marketing communications could be developed to work more effectively?
- How can marketing managers use the people variable of the expanded marketing mix to maximise positive customer to customer encounters, and eliminate negative encounters?
- Which refers to the collection of all elements in your organizations marketing mix that facilitate exchange by establishing shared meaning with its customers?
- How can an expanded marketing mix be effective in creating offerings, providing information, connecting organizations with customers, and delivering value?
- Do you believe that each element of the marketing mix has been effectively integrated to deliver the core value proposition to the target market?
- How do you begin to make some intelligent decisions about gaps in current mix of goods and services, and get to the market to test decisions?
- Does the current mix of systems track an integrated view of sales made in store, online, and mobile application, including incomplete sales?
- What would be compatible with the retail stores overall retail marketing mix, which includes merchandise, location, promotion, and services?
- What is your organizational program that selects a target market and satisfies customers in that market through the marketing mix called?
- What are the digital transformations that are providing organizations with the opportunity for competitive advantage through innovation?
Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:
- The workbook is the latest in-depth complete edition of the Marketing Mix Optimization book in PDF containing 992 requirements, which criteria correspond to the criteria in...
Your Marketing Mix Optimization self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:
- The Self-Assessment Excel Dashboard; with the Marketing Mix Optimization Self-Assessment and Scorecard you will develop a clear picture of which Marketing Mix Optimization areas need attention, which requirements you should focus on and who will be responsible for them:
- Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
- Gives you a professional Dashboard to guide and perform a thorough Marketing Mix Optimization Self-Assessment
- Is secure: Ensures offline data protection of your Self-Assessment results
- Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:
STEP 3: Implement, Track, follow up and revise strategy
The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Mix Optimization projects with the 62 implementation resources:
- 62 step-by-step Marketing Mix Optimization Project Management Form Templates covering over 1500 Marketing Mix Optimization project requirements and success criteria:
Examples; 10 of the check box criteria:
- Activity Duration Estimates: How difficult will it be to complete specific activities on this Marketing Mix Optimization project?
- Procurement Management Plan: Is there an on-going process in place to monitor Marketing Mix Optimization project risks?
- Project Scope Statement: Is the change control process documented and on file?
- Assumption and Constraint Log: Are funding and staffing resource estimates sufficiently detailed and documented for use in planning and tracking the Marketing Mix Optimization project?
- Procurement Audit: Were the tender documents comprehensive, transparent and non-discriminating?
- Project Scope Statement: Will the qa related information be reported regularly as part of the status reporting mechanisms?
- Activity Duration Estimates: What type of information goes in a quality assurance plan?
- Risk Audit: Have customers been involved fully in the definition of requirements?
- Procurement Audit: Did your organization permit tenderers to submit variants, thus offering space for creative solutions and added value?
- Team Operating Agreement: Must your members collaborate successfully to complete Marketing Mix Optimization projects?
Step-by-step and complete Marketing Mix Optimization Project Management Forms and Templates including check box criteria and templates.
1.0 Initiating Process Group:
- 1.1 Marketing Mix Optimization project Charter
- 1.2 Stakeholder Register
- 1.3 Stakeholder Analysis Matrix
2.0 Planning Process Group:
- 2.1 Marketing Mix Optimization project Management Plan
- 2.2 Scope Management Plan
- 2.3 Requirements Management Plan
- 2.4 Requirements Documentation
- 2.5 Requirements Traceability Matrix
- 2.6 Marketing Mix Optimization project Scope Statement
- 2.7 Assumption and Constraint Log
- 2.8 Work Breakdown Structure
- 2.9 WBS Dictionary
- 2.10 Schedule Management Plan
- 2.11 Activity List
- 2.12 Activity Attributes
- 2.13 Milestone List
- 2.14 Network Diagram
- 2.15 Activity Resource Requirements
- 2.16 Resource Breakdown Structure
- 2.17 Activity Duration Estimates
- 2.18 Duration Estimating Worksheet
- 2.19 Marketing Mix Optimization project Schedule
- 2.20 Cost Management Plan
- 2.21 Activity Cost Estimates
- 2.22 Cost Estimating Worksheet
- 2.23 Cost Baseline
- 2.24 Quality Management Plan
- 2.25 Quality Metrics
- 2.26 Process Improvement Plan
- 2.27 Responsibility Assignment Matrix
- 2.28 Roles and Responsibilities
- 2.29 Human Resource Management Plan
- 2.30 Communications Management Plan
- 2.31 Risk Management Plan
- 2.32 Risk Register
- 2.33 Probability and Impact Assessment
- 2.34 Probability and Impact Matrix
- 2.35 Risk Data Sheet
- 2.36 Procurement Management Plan
- 2.37 Source Selection Criteria
- 2.38 Stakeholder Management Plan
- 2.39 Change Management Plan
3.0 Executing Process Group:
- 3.1 Team Member Status Report
- 3.2 Change Request
- 3.3 Change Log
- 3.4 Decision Log
- 3.5 Quality Audit
- 3.6 Team Directory
- 3.7 Team Operating Agreement
- 3.8 Team Performance Assessment
- 3.9 Team Member Performance Assessment
- 3.10 Issue Log
4.0 Monitoring and Controlling Process Group:
- 4.1 Marketing Mix Optimization project Performance Report
- 4.2 Variance Analysis
- 4.3 Earned Value Status
- 4.4 Risk Audit
- 4.5 Contractor Status Report
- 4.6 Formal Acceptance
5.0 Closing Process Group:
- 5.1 Procurement Audit
- 5.2 Contract Close-Out
- 5.3 Marketing Mix Optimization project or Phase Close-Out
- 5.4 Lessons Learned
Results
With this Three Step process you will have all the tools you need for any Marketing Mix Optimization project with this in-depth Marketing Mix Optimization Toolkit.
In using the Toolkit you will be better able to:
- Diagnose Marketing Mix Optimization projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- Implement evidence-based best practice strategies aligned with overall goals
- Integrate recent advances in Marketing Mix Optimization and put process design strategies into practice according to best practice guidelines
Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.
Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Mix Optimization investments work better.
This Marketing Mix Optimization All-Inclusive Toolkit enables You to be that person.
Includes lifetime updates
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
