Marketing Mix Modeling Toolkit

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Partner with marketing to design and measure marketing experiments, scale and optimize acquisition channels, and understand your Customer Personas to increase engagement.

More Uses of the Marketing Mix Modeling Toolkit:

  • Initiate: partner and collaborate with other departments to develop consistent and standardized views of Marketing Performance and reporting.

  • Attribution measurement, Marketing Mix Modeling, sales lift measurement.

  • Pilot: Team Collaboration is key in understanding the mechanics and dynamics of an enterprise scale Client Engagement.

  • Assure your operation applies analytical rigor and Statistical Methods to analyze large amounts of data, using advanced Statistical Techniques.

  • Develop: Data Management platforms and data solutions.

  • Confirm your team delivers on commitments and holds others to same.

  • Head: interface with clients and internal Team Members to account for complex analytic concepts in an easy to understand way.

  • Direct: Data Science management, marketing.

  • Manage and coordinate with other departments to ensure that disruptions to client reporting is minimized.

  • Control: tag Management Systems.

  • Provide on going analytical leadership in regards to media/Marketing Mix Modeling, attribution, and media optimization for clients.

  • Ensure you negotiate; lead Business Intelligence tools.

  • Evaluate: work Cross Functionally with data, marketing, product, and engineering to identify opportunities toward Business Objectives.

  • Identify potential data sources and key data points to be captured, outlining and thinking about potential future uses.

  • Ensure you shape; build Marketing Mix Modeling, diminishing returns analysis and campaign Test Design to assess and inform client return on media investment.

  • Steer: effectively plans and executes changes.

  • Identify: work to enhance your organizations overall Business Intelligence offering and Analytics Strategy.

  • Lead pre sales/Sales Activities to address critical client concerns regarding Marketing Effectiveness, marketing mix analysis, Pricing Strategy.

  • Evaluate effects on marketing optimizations across different and disparate marketing channels.

  • Be accountable for marketing channels, Marketing Mix Modeling and churn modeling.

  • Warrant that your corporation fosters change in organization direction.

  • Ensure you nurture; understand complex cross Channel Marketing measurement plans.

  • Consult on Data Strategy for your organization, in collaboration with Data Strategy management.


Save time, empower your teams and effectively upgrade your processes with access to this practical Marketing Mix Modeling Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Marketing Mix Modeling related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Marketing Mix Modeling specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Marketing Mix Modeling Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Marketing Mix Modeling improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Are there regulatory / compliance issues?

  2. The political context: who holds power?

  3. What are internal and external Marketing Mix Modeling relations?

  4. Who needs budgets?

  5. How do you go about securing Marketing Mix Modeling?

  6. Who will be responsible for documenting the Marketing Mix Modeling requirements in detail?

  7. How do you set Marketing Mix Modeling stretch targets and how do you get people to not only participate in setting these stretch targets but also that they strive to achieve these?

  8. Who will be responsible for making the decisions to include or exclude requested changes once Marketing Mix Modeling is underway?

  9. Has data output been validated?

  10. What is the range of capabilities?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Marketing Mix Modeling book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Marketing Mix Modeling self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Marketing Mix Modeling Self-Assessment and Scorecard you will develop a clear picture of which Marketing Mix Modeling areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Marketing Mix Modeling Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Marketing Mix Modeling projects with the 62 implementation resources:

  • 62 step-by-step Marketing Mix Modeling Project Management Form Templates covering over 1500 Marketing Mix Modeling project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Marketing Mix Modeling project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Marketing Mix Modeling Project Team have enough people to execute the Marketing Mix Modeling Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Marketing Mix Modeling Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Marketing Mix Modeling Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

  • 1.1 Marketing Mix Modeling project Charter
  • 1.2 Stakeholder Register
  • 1.3 Stakeholder Analysis Matrix

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Marketing Mix Modeling project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Marketing Mix Modeling project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Marketing Mix Modeling project with this in-depth Marketing Mix Modeling Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Marketing Mix Modeling projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Marketing Mix Modeling and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Mix Modeling investments work better.

This Marketing Mix Modeling All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.