What does the Account-Based Selling course cover?
Account-Based Selling is covered here in 8 modules: Introduction to Account-Based Selling: Understanding the account-based sales process, Identifying and Prioritizing Target Accounts: Researching and profiling target accounts, Building and Maintaining Strong Relationships: Developing a relationship-building strategy and 5 more. The outline lists 32 specific topics, opening with defining account-based selling and its benefits and closing with addressing common challenges and obstacles.
How do you approach Account-Based Selling step by step?
The work is sequenced in 8 stages. It starts with Introduction to Account-Based Selling: Understanding the account-based sales process, moves through Identifying and Prioritizing Target Accounts: Researching and profiling target accounts and Building and Maintaining Strong Relationships: Developing a relationship-building strategy, and ends at Case Studies and Best Practices: Identifying and applying best practices.
What is in Module 1 of the Account-Based Selling course?
Module 1 is Introduction to Account-Based Selling: Understanding the account-based sales process. It works through defining account-based selling and its benefits, understanding the account-based sales process, setting goals and objectives for account-based sales and 1 more. It sets the vocabulary the remaining 7 modules build on.
How is the Account-Based Selling course delivered?
The Account-Based Selling course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Account-Based Selling course cost?
The Account-Based Selling course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Account-Based Selling Strategies.
More answers: what you get with every course, refund policy, all help answers.
Mastering Account-Based Selling: A Step-by-Step Guide to Covering All Bases
Course Overview
This comprehensive course is designed to equip sales professionals with the skills and knowledge needed to excel in account-based selling. With a focus on practical, real-world applications, participants will learn how to develop and execute effective account-based sales strategies that drive results.Course Objectives
- Understand the fundamentals of account-based selling and its benefits
- Develop a comprehensive understanding of the account-based sales process
- Learn how to identify and prioritize target accounts
- Understand how to build and maintain strong relationships with key decision-makers
- Develop effective communication and negotiation skills
- Learn how to create and deliver personalized value propositions
- Understand how to measure and track the success of account-based sales efforts
Course Outline
Module 1. Introduction to Account-Based Selling: Understanding the account-based sales process
- Defining account-based selling and its benefits
- Understanding the account-based sales process
- Setting goals and objectives for account-based sales
- Developing a comprehensive account-based sales strategy
Module 2. Identifying and Prioritizing Target Accounts: Researching and profiling target accounts
- Understanding the importance of target account selection
- Developing criteria for identifying target accounts
- Researching and profiling target accounts
- Prioritizing target accounts based on potential value and likelihood of success
Module 3. Building and Maintaining Strong Relationships: Developing a relationship-building strategy
- Understanding the importance of relationships in account-based sales
- Developing a relationship-building strategy
- Building rapport and trust with key decision-makers
- Maintaining and deepening relationships over time
Module 4. Effective Communication and Negotiation Skills: Negotiating and closing deals
- Understanding the importance of effective communication in account-based sales
- Developing a communication strategy
- Building persuasive arguments and presentations
- Negotiating and closing deals
Module 5: Creating and Delivering Personalized Value Propositions
- Understanding the importance of personalized value propositions
- Developing a value proposition framework
- Creating personalized value propositions for target accounts
- Delivering and presenting value propositions
Module 6. Measuring and Tracking Success: Understanding the importance of
- Understanding the importance of measuring and tracking success
- Developing a metrics and reporting framework
- Tracking and analyzing key performance indicators
- Adjusting and refining the account-based sales strategy
Module 7. Advanced Account-Based Selling Strategies: Addressing common challenges and obstacles
- Understanding advanced account-based selling strategies
- Developing a comprehensive account-based sales plan
- Executing and refining the account-based sales plan
- Addressing common challenges and obstacles
Module 8. Case Studies and Best Practices: Identifying and applying best practices
- Examining real-world case studies of successful account-based sales efforts
- Identifying and applying best practices
- Developing a plan for implementing best practices
- Addressing common challenges and obstacles
Certificate of Completion
Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service.Course Features
- Interactive and engaging content
- Comprehensive and up-to-date curriculum
- Personalized learning experience
- Practical and real-world applications
- High-quality content and expert instructors
- Certificate of Completion
- Flexible learning options
- User-friendly and mobile-accessible platform
- Community-driven and interactive discussion forums
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking