What does the Data-Driven Advertising course cover?
Data-Driven Advertising is covered here in 10 modules: Introduction to Data-Driven Advertising: Defining data-driven advertising, Data Management and Analysis: Data types and sources, Data analysis and visualization tools, Programmatic Media Buying: Ad exchanges and supply-side platforms (SSPs) and 7 more. The outline lists 40 specific topics, opening with defining data-driven advertising and closing with preparing for the future: skills and strategies.
How do you approach Data-Driven Advertising step by step?
The work is sequenced in 10 stages. It starts with Introduction to Data-Driven Advertising: Defining data-driven advertising, moves through data Management and Analysis: Data types and sources, Data analysis and visualization tools and Programmatic Media Buying: Ad exchanges and supply-side platforms (SSPs), and ends at Future of Programmatic Media Buying: Preparing for the future: skills and strategies.
What is in Module 1 of the Data-Driven Advertising course?
Module 1 is Introduction to Data-Driven Advertising: Defining data-driven advertising. It works through defining data-driven advertising, benefits and challenges of data-driven advertising, overview of programmatic media buying and 1 more. It sets the vocabulary the remaining 9 modules build on.
How is the Data-Driven Advertising course delivered?
The Data-Driven Advertising course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Data-Driven Advertising course cost?
The Data-Driven Advertising course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Programmatic Media Buying Toolkit, Programmatic Media Buying Strategies, Programmatic TV Buying and Optimization, Programmatic Media Buying Strategies and Tools.
More answers: what you get with every course, refund policy, all help answers.
Mastering Data-Driven Advertising: Advanced Strategies for Programmatic Media Buying and Optimization
Certificate Upon Completion
Participants receive a certificate upon completion, issued by The Art of Service.Course Overview
This comprehensive course is designed to equip you with the knowledge and skills needed to master data-driven advertising, focusing on advanced strategies for programmatic media buying and optimization.Course Features
- Interactive and engaging learning experience
- Comprehensive and personalized curriculum
- Up-to-date and practical knowledge with real-world applications
- High-quality content developed by expert instructors
- Certificate upon completion
- Flexible learning with lifetime access
- User-friendly and mobile-accessible platform
- Community-driven with discussion forums and support
- Actionable insights and hands-on projects
- Bite-sized lessons for easy learning
- Gamification and progress tracking
Course Outline
Module 1. Introduction to Data-Driven Advertising: Defining data-driven advertising
- Defining data-driven advertising
- Benefits and challenges of data-driven advertising
- Overview of programmatic media buying
- Key players in the programmatic ecosystem
Module 2. Data Management and Analysis: Data types and sources, Data analysis and visualization tools
- Data types and sources
- Data management platforms (DMPs) and their role
- Data analysis and visualization tools
- Understanding data quality and integrity
Module 3. Programmatic Media Buying: Ad exchanges and supply-side platforms (SSPs)
- Real-time bidding (RTB) and private marketplaces (PMPs)
- Programmatic guaranteed (PG) and preferred deals
- Ad exchanges and supply-side platforms (SSPs)
- Demand-side platforms (DSPs) and their features
Module 4. Targeting and Retargeting Strategies: Measuring targeting effectiveness
- Types of targeting: demographic, behavioral, contextual
- Retargeting and lookalike targeting
- Advanced targeting strategies: hyperlocal, device-based
- Measuring targeting effectiveness
Module 5. Ad Creative and Formats: Ad creative best practices, Dynamic creative optimization (DCO)
- Ad creative best practices
- Ad formats: display, video, native, mobile
- Rich media and interactive ad formats
- Dynamic creative optimization (DCO)
Module 6. Campaign Measurement and Optimization: A/B testing and experimentation
- Key performance indicators (KPIs) and metrics
- Attribution modeling and multi-touch attribution
- Campaign optimization strategies: manual, automated
- A/B testing and experimentation
Module 7. Advanced Programmatic Strategies: Programmatic TV and video, Podcast and audio advertising
- Programmatic TV and video
- Podcast and audio advertising
- Influencer marketing and programmatic influencer
- Advanced programmatic tactics: header bidding, server-side bidding
Module 8. Data-Driven Storytelling and Visualization: Data visualization best practices
- Data-driven storytelling principles
- Data visualization best practices
- Creating effective dashboards and reports
- Presenting data insights to stakeholders
Module 9. Programmatic Media Buying for Advanced Channels: Programmatic digital out-of-home (DOOH)
- Programmatic out-of-home (OOH) advertising
- Programmatic digital out-of-home (DOOH)
- Advanced TV and connected TV (CTV) advertising
- Virtual reality (VR) and augmented reality (AR) advertising
Module 10. Future of Programmatic Media Buying: Preparing for the future: skills and strategies
- Trends and predictions for programmatic advertising
- Impact of emerging technologies: AI, blockchain, 5G
- Future of data-driven advertising and programmatic media buying
- Preparing for the future: skills and strategies