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Mastering Google Marketing Platform; Unlocking Data-Driven Success

Mastering Google Marketing Platform; Unlocking Data-Driven Success

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
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30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Google Marketing Platform: Unlocking Data-Driven Success



Course Overview

This comprehensive course is designed to help you master the Google Marketing Platform and unlock data-driven success for your business. With interactive lessons, real-world applications, and expert instructors, you'll gain the skills and knowledge you need to succeed in today's digital marketing landscape.



Course Features

  • Interactive and Engaging: Interactive lessons and hands-on projects to keep you engaged and motivated
  • Comprehensive and Personalized: Comprehensive curriculum tailored to your needs and goals
  • Up-to-date and Practical: Up-to-date content and real-world applications to help you stay ahead of the curve
  • High-quality Content and Expert Instructors: Expert instructors and high-quality content to ensure you receive the best education possible
  • Certification and Flexible Learning: Receive a certificate upon completion and learn at your own pace with flexible learning options
  • User-friendly and Mobile-accessible: User-friendly interface and mobile-accessible platform to make learning easy and convenient
  • Community-driven and Actionable Insights: Community-driven discussions and actionable insights to help you achieve your goals
  • Lifetime Access and Gamification: Lifetime access to course materials and gamification elements to make learning fun and engaging
  • Progress Tracking and Hands-on Projects: Progress tracking and hands-on projects to help you stay on track and apply your knowledge
  • Bite-sized Lessons: Bite-sized lessons to make learning easy and manageable


Course Outline

Module 1: Introduction to Google Marketing Platform

  • Overview of Google Marketing Platform and its features
  • Benefits of using Google Marketing Platform for businesses
  • Setting up and navigating the Google Marketing Platform interface

Module 2: Google Analytics

  • Introduction to Google Analytics and its features
  • Setting up and tracking website data with Google Analytics
  • Understanding and analyzing website data with Google Analytics
  • Using Google Analytics to inform marketing decisions

Module 3: Google Ads

  • Introduction to Google Ads and its features
  • Setting up and managing Google Ads campaigns
  • Understanding and optimizing Google Ads performance
  • Using Google Ads to drive conversions and revenue

Module 4: Google Optimize

  • Introduction to Google Optimize and its features
  • Setting up and running A/B tests with Google Optimize
  • Understanding and analyzing test results with Google Optimize
  • Using Google Optimize to improve website conversions

Module 5: Google Tag Manager

  • Introduction to Google Tag Manager and its features
  • Setting up and managing tags with Google Tag Manager
  • Understanding and troubleshooting tag issues with Google Tag Manager
  • Using Google Tag Manager to streamline tag management

Module 6: Google Data Studio

  • Introduction to Google Data Studio and its features
  • Setting up and creating reports with Google Data Studio
  • Understanding and analyzing data with Google Data Studio
  • Using Google Data Studio to create interactive and dynamic reports

Module 7: Google Marketing Platform Integration

  • Integrating Google Marketing Platform with other Google tools
  • Integrating Google Marketing Platform with third-party tools
  • Using Google Marketing Platform to create a unified marketing strategy

Module 8: Advanced Google Marketing Platform Topics

  • Advanced Google Analytics topics, such as data import and custom dimensions
  • Advanced Google Ads topics, such as ad extensions and custom audiences
  • Advanced Google Optimize topics, such as multivariate testing and user segmentation

Module 9: Google Marketing Platform Best Practices

  • Best practices for Google Analytics implementation and tracking
  • Best practices for Google Ads campaign setup and management
  • Best practices for Google Optimize testing and optimization
  • Best practices for Google Tag Manager tag management

Module 10: Google Marketing Platform Certification and Career Development

  • Preparing for the Google Marketing Platform certification exam
  • Using Google Marketing Platform certification to advance your career
  • Staying up-to-date with the latest Google Marketing Platform features and best practices


Certificate of Completion

Upon completing this course, participants will receive a Certificate of Completion issued by The Art of Service. This certificate is a testament to your hard work and dedication to mastering the Google Marketing Platform.

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