What does the Google Marketing Platform course cover?
Google Marketing Platform is covered here in 10 modules: Introduction to Google Marketing Platform, Google Analytics: Introduction to and its features, Using to inform marketing decisions, Google Ads: Introduction to and its features, Setting up and managing campaigns and 7 more.
How do you approach Google Marketing Platform step by step?
The work is sequenced in 10 stages. It starts with Introduction to Google Marketing Platform, moves through Google Analytics: Introduction to and its features, Using to inform marketing decisions and Google Ads: Introduction to and its features, Setting up and managing campaigns, and ends at Google Marketing Platform Certification and Career Development.
What is in Module 1 of the Google Marketing Platform course?
Module 1 is Introduction to Google Marketing Platform. It works through Overview of Google Marketing Platform and its features, Benefits of using Google Marketing Platform for businesses and Setting up and navigating the Google Marketing Platform interface. It sets the vocabulary the remaining 9 modules build on.
How is the Google Marketing Platform course delivered?
The Google Marketing Platform course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Google Marketing Platform course cost?
The Google Marketing Platform course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Google Search Console, Google Analytics, Google Cloud Platform, SEO Mastery.
More answers: what you get with every course, refund policy, all help answers.
Mastering Google Marketing Platform: Unlocking Data-Driven Success
Course Overview
This comprehensive course is designed to help you master the Google Marketing Platform and unlock data-driven success for your business. With interactive lessons, real-world applications, and expert instructors, you'll gain the skills and knowledge you need to succeed in today's digital marketing landscape.Course Features
- Interactive and Engaging: Interactive lessons and hands-on projects to keep you engaged and motivated
- Comprehensive and Personalized: Comprehensive curriculum tailored to your needs and goals
- Up-to-date and Practical: Up-to-date content and real-world applications to help you stay ahead of the curve
- High-quality Content and Expert Instructors: Expert instructors and high-quality content to ensure you receive the best education possible
- Certification and Flexible Learning: Receive a certificate upon completion and learn at your own pace with flexible learning options
- User-friendly and Mobile-accessible: User-friendly interface and mobile-accessible platform to make learning easy and convenient
- Community-driven and Actionable Insights: Community-driven discussions and actionable insights to help you achieve your goals
- Lifetime Access and Gamification: Lifetime access to course materials and gamification elements to make learning fun and engaging
- Progress Tracking and Hands-on Projects: Progress tracking and hands-on projects to help you stay on track and apply your knowledge
- Bite-sized Lessons: Bite-sized lessons to make learning easy and manageable
Course Outline
Module 1: Introduction to Google Marketing Platform
- Overview of Google Marketing Platform and its features
- Benefits of using Google Marketing Platform for businesses
- Setting up and navigating the Google Marketing Platform interface
Module 2. Google Analytics: Introduction to and its features, Using to inform marketing decisions
- Introduction to Google Analytics and its features
- Setting up and tracking website data with Google Analytics
- Understanding and analyzing website data with Google Analytics
- Using Google Analytics to inform marketing decisions
Module 3. Google Ads: Introduction to and its features, Setting up and managing campaigns
- Introduction to Google Ads and its features
- Setting up and managing Google Ads campaigns
- Understanding and optimizing Google Ads performance
- Using Google Ads to drive conversions and revenue
Module 4. Google Optimize: Introduction to and its features, Using to improve website conversions
- Introduction to Google Optimize and its features
- Setting up and running A/B tests with Google Optimize
- Understanding and analyzing test results with Google Optimize
- Using Google Optimize to improve website conversions
Module 5. Google Tag Manager: Introduction to and its features, Setting up and managing tags with
- Introduction to Google Tag Manager and its features
- Setting up and managing tags with Google Tag Manager
- Understanding and troubleshooting tag issues with Google Tag Manager
- Using Google Tag Manager to streamline tag management
Module 6. Google Data Studio: Introduction to and its features, Setting up and creating reports with
- Introduction to Google Data Studio and its features
- Setting up and creating reports with Google Data Studio
- Understanding and analyzing data with Google Data Studio
- Using Google Data Studio to create interactive and dynamic reports
Module 7: Google Marketing Platform Integration
- Integrating Google Marketing Platform with other Google tools
- Integrating Google Marketing Platform with third-party tools
- Using Google Marketing Platform to create a unified marketing strategy
Module 8: Advanced Google Marketing Platform Topics
- Advanced Google Analytics topics, such as data import and custom dimensions
- Advanced Google Ads topics, such as ad extensions and custom audiences
- Advanced Google Optimize topics, such as multivariate testing and user segmentation
Module 9. Google Marketing Platform Best Practices: Best practices for Google Tag Manager tag management
- Best practices for Google Analytics implementation and tracking
- Best practices for Google Ads campaign setup and management
- Best practices for Google Optimize testing and optimization
- Best practices for Google Tag Manager tag management
Module 10: Google Marketing Platform Certification and Career Development
- Preparing for the Google Marketing Platform certification exam
- Using Google Marketing Platform certification to advance your career
- Staying up-to-date with the latest Google Marketing Platform features and best practices