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Mastering Programmatic Media Buying Strategies

Mastering Programmatic Media Buying Strategies

$199.00
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Mastering Programmatic Media Buying Strategies



Certificate Course Curriculum

Issued by The Art of Service, this comprehensive course will equip you with the skills and knowledge needed to excel in programmatic media buying. Upon completion, participants will receive a certificate, demonstrating their expertise in this field.



Course Overview

This interactive and engaging course is designed to provide a personalized learning experience, with up-to-date and practical content that can be applied in real-world scenarios. Our expert instructors will guide you through the course, which features:

  • High-quality content
  • Real-world applications
  • Hands-on projects
  • Bite-sized lessons
  • Lifetime access
  • Gamification and progress tracking
  • Flexible learning and mobile accessibility
  • Community-driven discussion forums
  • Actionable insights and takeaways


Course Outline

Module 1: Introduction to Programmatic Media Buying

  • Defining programmatic media buying
  • History and evolution of programmatic advertising
  • Benefits and challenges of programmatic media buying
  • Key players and stakeholders in the programmatic ecosystem

Module 2: Understanding Programmatic Ad Exchanges and Supply-Side Platforms (SSPs)

  • Overview of ad exchanges and SSPs
  • How ad exchanges and SSPs work
  • Types of ad exchanges and SSPs
  • Benefits and challenges of using ad exchanges and SSPs

Module 3: Demand-Side Platforms (DSPs) and Ad Networks

  • Overview of DSPs and ad networks
  • How DSPs and ad networks work
  • Types of DSPs and ad networks
  • Benefits and challenges of using DSPs and ad networks

Module 4: Data Management Platforms (DMPs) and Data Exchange

  • Overview of DMPs and data exchange
  • How DMPs and data exchange work
  • Types of DMPs and data exchange
  • Benefits and challenges of using DMPs and data exchange

Module 5: Programmatic Media Buying Strategies and Tactics

  • Overview of programmatic media buying strategies and tactics
  • Targeting and retargeting strategies
  • Bidding and pricing strategies
  • Optimization and performance metrics

Module 6: Programmatic Media Buying for Mobile and Video

  • Overview of programmatic media buying for mobile and video
  • Mobile-specific programmatic media buying strategies and tactics
  • Video-specific programmatic media buying strategies and tactics
  • Benefits and challenges of programmatic media buying for mobile and video

Module 7: Programmatic Media Buying for Native and Social Media

  • Overview of programmatic media buying for native and social media
  • Native-specific programmatic media buying strategies and tactics
  • Social media-specific programmatic media buying strategies and tactics
  • Benefits and challenges of programmatic media buying for native and social media

Module 8: Advanced Programmatic Media Buying Topics

  • Overview of advanced programmatic media buying topics
  • Artificial intelligence and machine learning in programmatic media buying
  • Blockchain and transparency in programmatic media buying
  • Future trends and innovations in programmatic media buying

Module 9: Programmatic Media Buying Case Studies and Best Practices

  • Real-world case studies of programmatic media buying campaigns
  • Best practices for programmatic media buying
  • Common mistakes and pitfalls to avoid
  • Lessons learned and takeaways

Module 10: Programmatic Media Buying Certification and Assessment

  • Review of key concepts and topics
  • Assessment and certification exam
  • Final project and presentation
  • Graduation and certification ceremony


Certificate of Completion

Upon completing the course, participants will receive a Certificate of Completion, issued by The Art of Service. This certificate demonstrates their expertise and knowledge in programmatic media buying and can be used to enhance their career prospects and professional development.

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