Skip to main content

Mastering Salesforce CRM; A Step-by-Step Guide to Maximizing Customer Relationships and Sales Growth

$201.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
Adding to cart… The item has been added

What does the Salesforce CRM course cover?

Salesforce CRM is covered here in 11 modules: Introduction to Salesforce CRM: History of Salesforce, Features of Salesforce, Setting Up and Configuring Salesforce: Creating users and roles, Managing Leads, Contacts, and Accounts: Creating and managing leads and 8 more. The outline lists 55 specific topics, opening with What is Salesforce CRM? and closing with using Salesforce for data analysis and visualization optimization.

How do you approach Salesforce CRM step by step?

The work is sequenced in 11 stages. It starts with Introduction to Salesforce CRM: History of Salesforce, Features of Salesforce, moves through Setting Up and Configuring Salesforce: Creating users and roles and Managing Leads, Contacts, and Accounts: Creating and managing leads, and ends at Using Salesforce for Data Analysis and Visualization: analytics and reporting.

What is in Module 1 of the Salesforce CRM course?

Module 1 is Introduction to Salesforce CRM: History of Salesforce, Features of Salesforce. It works through What is Salesforce CRM?, History of Salesforce, Features of Salesforce and 2 more. It sets the vocabulary the remaining 10 modules build on.

How is the Salesforce CRM course delivered?

The Salesforce CRM course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.

How much does the Salesforce CRM course cost?

The Salesforce CRM course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.

Closely related courses: Salesforce CRM Toolkit, Program Salesforce CRM Toolkit, Salesforce CRM in Chief Technology Officer Kit, Salesforce CRM Implementation Checklist and Audit Guide.

More answers: what you get with every course, refund policy, all help answers.

Mastering Salesforce CRM: A Step-by-Step Guide to Maximizing Customer Relationships and Sales Growth



Course Overview

This comprehensive course is designed to help you master Salesforce CRM and maximize customer relationships and sales growth. With a step-by-step approach, you'll learn the fundamentals of Salesforce and how to apply them in real-world scenarios.



Course Objectives

  • Understand the basics of Salesforce CRM and its features
  • Learn how to set up and configure Salesforce for your organization
  • Discover how to manage leads, contacts, and accounts in Salesforce
  • Understand how to use Salesforce for sales, marketing, and customer service
  • Learn how to create reports and dashboards in Salesforce
  • Understand how to use Salesforce for mobile and social media
  • Learn how to integrate Salesforce with other tools and platforms
  • Discover how to use Salesforce for automation and workflow
  • Understand how to use Salesforce for data analysis and visualization


Course Outline

Module 1. Introduction to Salesforce CRM: History of Salesforce, Features of Salesforce

  • What is Salesforce CRM?
  • History of Salesforce
  • Features of Salesforce
  • Benefits of using Salesforce
  • Setting up a Salesforce account

Module 2. Setting Up and Configuring Salesforce: Creating users and roles

  • Setting up your Salesforce organization
  • Configuring your Salesforce account
  • Creating users and roles
  • Setting up security and access controls
  • Configuring your Salesforce dashboard

Module 3. Managing Leads, Contacts, and Accounts: Creating and managing leads

  • Understanding leads, contacts, and accounts
  • Creating and managing leads
  • Creating and managing contacts
  • Creating and managing accounts
  • Understanding relationships between leads, contacts, and accounts

Module 4. Using Salesforce for Sales: analytics and reporting, Creating and managing opportunities

  • Understanding the sales process in Salesforce
  • Creating and managing opportunities
  • Creating and managing quotes and orders
  • Using Salesforce for sales forecasting and pipeline management
  • Using Salesforce for sales analytics and reporting

Module 5. Using Salesforce for Marketing: Creating and managing campaigns

  • Understanding the marketing process in Salesforce
  • Creating and managing campaigns
  • Creating and managing leads and lead scoring
  • Using Salesforce for email marketing and automation
  • Using Salesforce for social media marketing and engagement

Module 6. Using Salesforce for Customer Service: analytics and reporting, Creating and managing cases

  • Understanding the customer service process in Salesforce
  • Creating and managing cases
  • Creating and managing solutions and knowledge articles
  • Using Salesforce for customer self-service and portals
  • Using Salesforce for customer service analytics and reporting

Module 7. Creating Reports and Dashboards: Creating and managing reports

  • Understanding reports and dashboards in Salesforce
  • Creating and managing reports
  • Creating and managing dashboards
  • Using Salesforce for data visualization and business intelligence
  • Using Salesforce for reporting and analytics

Module 8. Using Salesforce for Mobile and Social Media: analytics and reporting

  • Understanding Salesforce mobile and social media capabilities
  • Using Salesforce mobile apps
  • Using Salesforce for social media engagement and listening
  • Using Salesforce for social media marketing and advertising
  • Using Salesforce for mobile and social media analytics and reporting

Module 9: Integrating Salesforce with Other Tools and Platforms

  • Understanding Salesforce integration capabilities
  • Integrating Salesforce with other CRM systems
  • Integrating Salesforce with marketing automation tools
  • Integrating Salesforce with customer service and support tools
  • Integrating Salesforce with social media and mobile platforms

Module 10. Using Salesforce for Automation and Workflow: analytics and reporting

  • Understanding Salesforce automation and workflow capabilities
  • Creating and managing workflows
  • Creating and managing approval processes
  • Using Salesforce for automation and workflow analytics and reporting
  • Using Salesforce for automation and workflow optimization

Module 11. Using Salesforce for Data Analysis and Visualization: analytics and reporting

  • Understanding Salesforce data analysis and visualization capabilities
  • Using Salesforce for data visualization and business intelligence
  • Creating and managing reports and dashboards
  • Using Salesforce for data analysis and visualization analytics and reporting
  • Using Salesforce for data analysis and visualization optimization


Course Features

  • Interactive and Engaging: Our course is designed to be interactive and engaging, with hands-on exercises and real-world examples.
  • Comprehensive: Our course covers all aspects of Salesforce CRM, from setting up and configuring your account to using it for sales, marketing, and customer service.
  • Personalized: Our course is designed to be personalized, with options for one-on-one instruction and customized learning plans.
  • Up-to-date: Our course is up-to-date with the latest features and best practices in Salesforce CRM.
  • Practical: Our course is designed to be practical, with hands-on exercises and real-world examples.
  • Real-world Applications: Our course is designed to be applicable to real-world scenarios, with examples and case studies from various industries.
  • High-quality Content: Our course content is of high quality, with expert instructors and comprehensive materials.
  • Expert Instructors: Our instructors are experts in Salesforce CRM, with years of experience and a deep understanding of the platform.
  • Certification: Participants receive a certificate upon completion of the course, issued by The Art of Service.
  • Flexible Learning: Our course is designed to be flexible, with options for online or in-person instruction and self-paced learning.
  • User-friendly: Our course is designed to be user-friendly, with easy-to-use materials and a supportive learning environment.
  • Mobile-accessible: Our course is mobile-accessible, with options for learning on-the-go.
  • Community-driven: Our course is community-driven, with opportunities for networking and collaboration with other learners.
  • Actionable Insights: Our course provides actionable insights and practical advice for using Salesforce CRM in your organization.
  • Hands-on Projects: Our course includes hands-on projects and exercises to help you apply your knowledge and skills in real-world scenarios.
  • Bite-sized Lessons: Our course is designed to be bite-sized, with short lessons and exercises to help you learn and retain information.
  • Lifetime Access: Participants receive lifetime access to course materials and resources.
  • Gamification: Our course includes gamification elements, such as badges and leaderboards, to make learning fun and engaging.
  • Progress Tracking: Our course includes progress tracking features, to help you stay on track and motivated.


Certificate of Completion

Upon completion of this course, participants receive a certificate issued by The Art of Service. This certificate is a testament to your knowledge and skills in Salesforce CRM and can be used to demonstrate your expertise to employers and clients.

,