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Mastering Salesforce Marketing Cloud; Unlocking Personalized Customer Experiences

Mastering Salesforce Marketing Cloud; Unlocking Personalized Customer Experiences

$199.00
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Course access is prepared after purchase and delivered via email
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Self-paced • Lifetime updates
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Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Mastering Salesforce Marketing Cloud: Unlocking Personalized Customer Experiences



Course Overview

This comprehensive course is designed to help you master the Salesforce Marketing Cloud platform and unlock the power of personalized customer experiences. With a focus on interactive and engaging learning, you'll gain hands-on experience with real-world applications and develop the skills needed to succeed in today's fast-paced marketing landscape.



Course Features

  • Interactive and Engaging: Learn through hands-on projects and interactive simulations
  • Comprehensive and Personalized: Get tailored learning recommendations based on your strengths and weaknesses
  • Up-to-date and Practical: Stay current with the latest Salesforce Marketing Cloud features and best practices
  • Real-world Applications: Apply your skills to real-world scenarios and case studies
  • High-quality Content: Learn from expert instructors and industry thought leaders
  • Certification: Receive a certificate upon completion, issued by The Art of Service
  • Flexible Learning: Access course materials anytime, anywhere, on any device
  • User-friendly and Mobile-accessible: Learn on-the-go with our mobile-friendly platform
  • Community-driven: Connect with peers and instructors through our online community
  • Actionable Insights: Get actionable insights and feedback on your progress
  • Hands-on Projects: Apply your skills to real-world projects and scenarios
  • Bite-sized Lessons: Learn in bite-sized chunks, with lessons tailored to your schedule
  • Lifetime Access: Get lifetime access to course materials and updates
  • Gamification and Progress Tracking: Track your progress and compete with peers through our gamified learning platform


Course Outline

Module 1: Introduction to Salesforce Marketing Cloud

  • Overview of Salesforce Marketing Cloud
  • Key features and benefits
  • Setting up your Salesforce Marketing Cloud account
  • Navigating the Salesforce Marketing Cloud interface

Module 2: Understanding Your Customer

  • Customer journey mapping
  • Creating buyer personas
  • Understanding customer behavior and preferences
  • Using data to inform your marketing strategy

Module 3: Building Your Marketing Strategy

  • Defining your marketing goals and objectives
  • Developing a marketing plan
  • Creating a content strategy
  • Measuring and optimizing your marketing performance

Module 4: Email Marketing with Salesforce Marketing Cloud

  • Creating and sending email campaigns
  • Building and segmenting your email list
  • Personalizing your email content
  • Measuring and optimizing your email performance

Module 5: Mobile Marketing with Salesforce Marketing Cloud

  • Creating and sending mobile campaigns
  • Building and segmenting your mobile list
  • Personalizing your mobile content
  • Measuring and optimizing your mobile performance

Module 6: Social Media Marketing with Salesforce Marketing Cloud

  • Creating and scheduling social media posts
  • Building and engaging with your social media audience
  • Personalizing your social media content
  • Measuring and optimizing your social media performance

Module 7: Predictive Intelligence with Salesforce Marketing Cloud

  • Understanding predictive intelligence
  • Building predictive models
  • Using predictive intelligence to personalize your marketing
  • Measuring and optimizing your predictive intelligence performance

Module 8: Content Management with Salesforce Marketing Cloud

  • Creating and managing content
  • Building and managing content libraries
  • Personalizing your content
  • Measuring and optimizing your content performance

Module 9: Journey Builder with Salesforce Marketing Cloud

  • Understanding Journey Builder
  • Building and managing journeys
  • Personalizing your journeys
  • Measuring and optimizing your journey performance

Module 10: Analytics and Reporting with Salesforce Marketing Cloud

  • Understanding analytics and reporting
  • Building and managing reports
  • Measuring and optimizing your marketing performance
  • Using data to inform your marketing strategy

Module 11: Integration and Automation with Salesforce Marketing Cloud

  • Understanding integration and automation
  • Building and managing integrations
  • Automating your marketing workflows
  • Measuring and optimizing your integration and automation performance

Module 12: Best Practices and Advanced Topics

  • Best practices for Salesforce Marketing Cloud
  • Advanced topics in Salesforce Marketing Cloud
  • Case studies and success stories
  • Future of Salesforce Marketing Cloud


Certificate of Completion

Upon completing this course, you will receive a Certificate of Completion, issued by The Art of Service. This certificate is a testament to your skills and knowledge in Salesforce Marketing Cloud and can be used to demonstrate your expertise to employers and clients.

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