Mastering Strategic Account Management: A Step-by-Step Guide
Course Overview This comprehensive course is designed to equip you with the skills and knowledge needed to master strategic account management. Through interactive and engaging lessons, you'll learn how to develop and implement effective account management strategies, build strong relationships with clients, and drive business growth.
Course Curriculum Module 1: Introduction to Strategic Account Management
- Defining strategic account management
- Understanding the importance of strategic account management
- Identifying key stakeholders and their roles
- Setting clear goals and objectives
Module 2: Understanding Your Clients
- Conducting client research and analysis
- Identifying client needs and pain points
- Developing client personas and profiles
- Understanding client decision-making processes
Module 3: Building Strong Relationships
- Developing effective communication skills
- Building trust and rapport with clients
- Understanding client expectations and preferences
- Managing conflicts and difficult conversations
Module 4: Developing Strategic Account Plans
- Conducting SWOT analysis and competitor research
- Identifying opportunities and threats
- Developing strategic account objectives and strategies
- Creating action plans and timelines
Module 5: Managing and Growing Accounts
- Understanding account management processes and tools
- Identifying opportunities for growth and expansion
- Developing and implementing account growth strategies
- Managing and mitigating risks
Module 6: Measuring and Evaluating Performance
- Setting key performance indicators (KPIs) and metrics
- Tracking and analyzing performance data
- Conducting regular account reviews and assessments
- Identifying areas for improvement and implementing changes
Module 7: Advanced Account Management Strategies
- Developing and implementing account-based marketing strategies
- Using data and analytics to inform account management decisions
- Identifying and leveraging new technologies and tools
- Developing and implementing strategic account management frameworks
Module 8: Case Studies and Best Practices
- Examining real-world examples of successful strategic account management
- Identifying best practices and key takeaways
- Applying lessons learned to your own account management practice
Course Features - Interactive and engaging lessons: Learn through a combination of video lectures, readings, and hands-on activities.
- Comprehensive curriculum: Covering all aspects of strategic account management, from fundamentals to advanced strategies.
- Personalized learning experience: Tailor the course to your needs and interests.
- Up-to-date and practical content: Learn the latest best practices and apply them to real-world scenarios.
- Expert instructors: Learn from experienced professionals with a deep understanding of strategic account management.
- Certification: Receive a certificate upon completion, issued by The Art of Service.
- Flexible learning: Access the course at any time, from any device.
- User-friendly interface: Easily navigate the course and track your progress.
- Mobile-accessible: Learn on-the-go, from any device.
- Community-driven: Connect with peers and instructors through discussion forums and live sessions.
- Actionable insights: Apply lessons learned to your own account management practice.
- Hands-on projects: Practice and apply new skills through real-world projects.
- Bite-sized lessons: Learn in manageable chunks, at your own pace.
- Lifetime access: Access the course materials forever, with no expiration date.
- Gamification: Engage with the course through interactive elements and rewards.
- Progress tracking: Monitor your progress and stay motivated.
Certificate of Completion Upon completing the course, you will receive a Certificate of Completion, issued by The Art of Service. This certificate demonstrates your expertise and commitment to strategic account management, and can be showcased on your resume, LinkedIn profile, or website.,
Module 1: Introduction to Strategic Account Management
- Defining strategic account management
- Understanding the importance of strategic account management
- Identifying key stakeholders and their roles
- Setting clear goals and objectives
Module 2: Understanding Your Clients
- Conducting client research and analysis
- Identifying client needs and pain points
- Developing client personas and profiles
- Understanding client decision-making processes
Module 3: Building Strong Relationships
- Developing effective communication skills
- Building trust and rapport with clients
- Understanding client expectations and preferences
- Managing conflicts and difficult conversations
Module 4: Developing Strategic Account Plans
- Conducting SWOT analysis and competitor research
- Identifying opportunities and threats
- Developing strategic account objectives and strategies
- Creating action plans and timelines
Module 5: Managing and Growing Accounts
- Understanding account management processes and tools
- Identifying opportunities for growth and expansion
- Developing and implementing account growth strategies
- Managing and mitigating risks
Module 6: Measuring and Evaluating Performance
- Setting key performance indicators (KPIs) and metrics
- Tracking and analyzing performance data
- Conducting regular account reviews and assessments
- Identifying areas for improvement and implementing changes
Module 7: Advanced Account Management Strategies
- Developing and implementing account-based marketing strategies
- Using data and analytics to inform account management decisions
- Identifying and leveraging new technologies and tools
- Developing and implementing strategic account management frameworks
Module 8: Case Studies and Best Practices
- Examining real-world examples of successful strategic account management
- Identifying best practices and key takeaways
- Applying lessons learned to your own account management practice