What does the Strategic Account Management course cover?
Strategic Account Management is covered here in 8 modules: Introduction to Strategic Account Management: Defining Strategic Account Management, Understanding Customer Relationships: Types of Customer Relationships, Strategic Account Planning: Developing a Strategic Account Plan and 5 more. The outline lists 40 specific topics, opening with Defining Strategic Account Management and closing with Final Project Presentations.
How do you approach Strategic Account Management step by step?
The work is sequenced in 8 stages. It starts with Introduction to Strategic Account Management: Defining Strategic Account Management, moves through Understanding Customer Relationships: Types of Customer Relationships and Strategic Account Planning: Developing a Strategic Account Plan, and ends at Case Studies and Real-World Applications: Final Project Presentations.
What is in Module 1 of the Strategic Account Management course?
Module 1 is Introduction to Strategic Account Management: Defining Strategic Account Management. It works through Defining Strategic Account Management, Benefits of Strategic Account Management, Key Components of Strategic Account Management and 2 more. It sets the vocabulary the remaining 7 modules build on.
How is the Strategic Account Management course delivered?
The Strategic Account Management course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Strategic Account Management course cost?
The Strategic Account Management course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Strategic Account Management Toolkit, Strategic Account Management Mastery, Strategic Account Management Essentials, Account Quality Standards for Strategic Account Managers.
More answers: what you get with every course, refund policy, all help answers.
Mastering Strategic Account Management
Course Overview
Mastering Strategic Account Management is an interactive and comprehensive course designed to equip participants with the skills and knowledge needed to effectively manage strategic accounts. Participants will receive a certificate upon completion, issued by The Art of Service.Course Features
- Interactive and engaging content
- Comprehensive and personalized learning experience
- Up-to-date and practical information
- Real-world applications and case studies
- High-quality content developed by expert instructors
- Certificate issued by The Art of Service upon completion
- Flexible learning schedule and user-friendly platform
- Mobile-accessible and community-driven
- Actionable insights and hands-on projects
- Bite-sized lessons and lifetime access
- Gamification and progress tracking features
Course Outline
Module 1. Introduction to Strategic Account Management: Defining Strategic Account Management
- Defining Strategic Account Management
- Benefits of Strategic Account Management
- Key Components of Strategic Account Management
- Understanding Customer Needs and Expectations
- Developing a Customer-Centric Mindset
Module 2. Understanding Customer Relationships: Types of Customer Relationships
- Types of Customer Relationships
- Building Trust and Credibility with Customers
- Effective Communication Strategies
- Managing Customer Expectations and Perceptions
- Developing a Relationship Management Plan
Module 3. Strategic Account Planning: Developing a Strategic Account Plan
- Understanding Customer Goals and Objectives
- Conducting a Customer Needs Assessment
- Developing a Strategic Account Plan
- Identifying Opportunities for Growth and Expansion
- Prioritizing and Managing Multiple Accounts
Module 4. Sales and Negotiation Strategies: Developing a Sales Strategy
- Understanding Customer Buying Behavior
- Developing a Sales Strategy
- Negotiation Techniques and Strategies
- Managing Objections and Concerns
- Closing Deals and Managing Post-Sale Activities
Module 5. Account Management Tools and Technologies: Implementing Sales Enablement Tools
- Overview of Account Management Software
- Using CRM Systems for Account Management
- Implementing Sales Enablement Tools
- Utilizing Data and Analytics for Account Insights
- Best Practices for Tool and Technology Adoption
Module 6. Performance Measurement and Evaluation: Conducting Regular Business Reviews
- Defining Key Performance Indicators (KPIs)
- Measuring Account Management Performance
- Evaluating Customer Satisfaction and Loyalty
- Conducting Regular Business Reviews
- Continuous Improvement and Coaching
Module 7. Advanced Account Management Strategies: Building a Customer Advisory Board
- Developing a Long-Term Account Strategy
- Building a Customer Advisory Board
- Creating a Customer Advocacy Program
- Implementing a Referral and Loyalty Program
- Best Practices for Advanced Account Management
Module 8. Case Studies and Real-World Applications: Final Project Presentations
- Real-World Examples of Successful Account Management
- Case Studies of Effective Account Management Strategies
- Group Discussions and Debates
- Applying Course Concepts to Real-World Scenarios
- Final Project Presentations