Salesforce Marketing Cloud Mastery for Beginners to Advanced Users
Course Overview This comprehensive course is designed to take you on a journey from beginner to advanced user in Salesforce Marketing Cloud. With a focus on practical, real-world applications, you'll gain the skills and knowledge needed to succeed in your marketing career.
Course Curriculum Module 1: Introduction to Salesforce Marketing Cloud
- Overview of Salesforce Marketing Cloud: Understanding the platform, its features, and benefits
- History and Evolution of Marketing Cloud: How Marketing Cloud has evolved over time
- Key Components of Marketing Cloud: Email Studio, Mobile Studio, Social Studio, and more
- Setting up Your Marketing Cloud Account: Creating an account, setting up users, and configuring settings
Module 2: Email Studio
- Email Studio Fundamentals: Creating and sending emails, understanding email templates, and content management
- Advanced Email Studio Features: Using AMPScript, creating triggered sends, and leveraging Einstein
- Email Personalization: Using data and segmentation to create personalized email experiences
- Email Optimization: Best practices for email deliverability, open rates, and click-through rates
Module 3: Mobile Studio
- Mobile Studio Fundamentals: Creating and sending mobile messages, understanding mobile keywords, and short codes
- Advanced Mobile Studio Features: Using MobileConnect, creating mobile campaigns, and leveraging mobile analytics
- Mobile Personalization: Using data and segmentation to create personalized mobile experiences
- Mobile Optimization: Best practices for mobile engagement, conversion rates, and ROI
Module 4: Social Studio
- Social Studio Fundamentals: Understanding social media listening, publishing, and engagement
- Advanced Social Studio Features: Using social analytics, creating social campaigns, and leveraging social content
- Social Listening: Monitoring social conversations, identifying trends, and responding to customers
- Social Publishing: Creating and scheduling social content, using social content calendars
Module 5: Journey Builder
- Journey Builder Fundamentals: Understanding journey mapping, creating customer journeys, and using journey builder
- Advanced Journey Builder Features: Using decision splits, creating journey versions, and leveraging journey analytics
- Customer Journey Mapping: Understanding customer behavior, creating customer journey maps, and identifying pain points
- Journey Optimization: Best practices for journey performance, conversion rates, and ROI
Module 6: Data Management
- Data Management Fundamentals: Understanding data models, creating data extensions, and using data views
- Advanced Data Management Features: Using data relationships, creating data segments, and leveraging data analytics
- Data Quality: Ensuring data accuracy, completeness, and consistency
- Data Security: Best practices for data protection, access controls, and data encryption
Module 7: Automation Studio
- Automation Studio Fundamentals: Understanding automation workflows, creating automations, and using automation activities
- Advanced Automation Studio Features: Using SQL queries, creating data extracts, and leveraging file transfers
- Automation Best Practices: Designing efficient automations, using error handling, and optimizing automation performance
Module 8: Analytics and Reporting
- Analytics and Reporting Fundamentals: Understanding analytics and reporting tools, creating reports, and using dashboards
- Advanced Analytics and Reporting Features: Using Einstein Analytics, creating custom reports, and leveraging data visualization
- Analytics Best Practices: Designing effective analytics, using data storytelling, and driving business decisions with data
Module 9: Advanced Topics
- API Integration: Using APIs to integrate Marketing Cloud with other systems and applications
- Marketing Cloud Connect: Integrating Marketing Cloud with Sales Cloud and Service Cloud
- Advanced Troubleshooting: Troubleshooting common issues, using debug logs, and resolving errors
Course Features - Interactive and Engaging Content: Bite-sized lessons, hands-on projects, and gamification
- Comprehensive and Up-to-Date: Covering the latest features and best practices in Marketing Cloud
- Personalized Learning: Flexible pacing, lifetime access, and user-friendly interface
- Expert Instructors: Certified professionals with extensive experience in Marketing Cloud
- Certification: Receive a certificate upon completion issued by The Art of Service
- Community-Driven: Discussion forums, community support, and networking opportunities
- Actionable Insights: Practical knowledge and skills to apply immediately in your marketing career
What You'll Receive - Lifetime Access to the course materials and updates
- Certificate of Completion issued by The Art of Service
- Access to the Community for support, networking, and discussion
,
Module 1: Introduction to Salesforce Marketing Cloud
- Overview of Salesforce Marketing Cloud: Understanding the platform, its features, and benefits
- History and Evolution of Marketing Cloud: How Marketing Cloud has evolved over time
- Key Components of Marketing Cloud: Email Studio, Mobile Studio, Social Studio, and more
- Setting up Your Marketing Cloud Account: Creating an account, setting up users, and configuring settings
Module 2: Email Studio
- Email Studio Fundamentals: Creating and sending emails, understanding email templates, and content management
- Advanced Email Studio Features: Using AMPScript, creating triggered sends, and leveraging Einstein
- Email Personalization: Using data and segmentation to create personalized email experiences
- Email Optimization: Best practices for email deliverability, open rates, and click-through rates
Module 3: Mobile Studio
- Mobile Studio Fundamentals: Creating and sending mobile messages, understanding mobile keywords, and short codes
- Advanced Mobile Studio Features: Using MobileConnect, creating mobile campaigns, and leveraging mobile analytics
- Mobile Personalization: Using data and segmentation to create personalized mobile experiences
- Mobile Optimization: Best practices for mobile engagement, conversion rates, and ROI
Module 4: Social Studio
- Social Studio Fundamentals: Understanding social media listening, publishing, and engagement
- Advanced Social Studio Features: Using social analytics, creating social campaigns, and leveraging social content
- Social Listening: Monitoring social conversations, identifying trends, and responding to customers
- Social Publishing: Creating and scheduling social content, using social content calendars
Module 5: Journey Builder
- Journey Builder Fundamentals: Understanding journey mapping, creating customer journeys, and using journey builder
- Advanced Journey Builder Features: Using decision splits, creating journey versions, and leveraging journey analytics
- Customer Journey Mapping: Understanding customer behavior, creating customer journey maps, and identifying pain points
- Journey Optimization: Best practices for journey performance, conversion rates, and ROI
Module 6: Data Management
- Data Management Fundamentals: Understanding data models, creating data extensions, and using data views
- Advanced Data Management Features: Using data relationships, creating data segments, and leveraging data analytics
- Data Quality: Ensuring data accuracy, completeness, and consistency
- Data Security: Best practices for data protection, access controls, and data encryption
Module 7: Automation Studio
- Automation Studio Fundamentals: Understanding automation workflows, creating automations, and using automation activities
- Advanced Automation Studio Features: Using SQL queries, creating data extracts, and leveraging file transfers
- Automation Best Practices: Designing efficient automations, using error handling, and optimizing automation performance
Module 8: Analytics and Reporting
- Analytics and Reporting Fundamentals: Understanding analytics and reporting tools, creating reports, and using dashboards
- Advanced Analytics and Reporting Features: Using Einstein Analytics, creating custom reports, and leveraging data visualization
- Analytics Best Practices: Designing effective analytics, using data storytelling, and driving business decisions with data
Module 9: Advanced Topics
- API Integration: Using APIs to integrate Marketing Cloud with other systems and applications
- Marketing Cloud Connect: Integrating Marketing Cloud with Sales Cloud and Service Cloud
- Advanced Troubleshooting: Troubleshooting common issues, using debug logs, and resolving errors
Course Features - Interactive and Engaging Content: Bite-sized lessons, hands-on projects, and gamification
- Comprehensive and Up-to-Date: Covering the latest features and best practices in Marketing Cloud
- Personalized Learning: Flexible pacing, lifetime access, and user-friendly interface
- Expert Instructors: Certified professionals with extensive experience in Marketing Cloud
- Certification: Receive a certificate upon completion issued by The Art of Service
- Community-Driven: Discussion forums, community support, and networking opportunities
- Actionable Insights: Practical knowledge and skills to apply immediately in your marketing career
What You'll Receive - Lifetime Access to the course materials and updates
- Certificate of Completion issued by The Art of Service
- Access to the Community for support, networking, and discussion
,
- Lifetime Access to the course materials and updates
- Certificate of Completion issued by The Art of Service
- Access to the Community for support, networking, and discussion