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Unlocking Account-Based Marketing Mastery; A Step-by-Step Guide to Personalized B2B Success

Unlocking Account-Based Marketing Mastery; A Step-by-Step Guide to Personalized B2B Success

$199.00
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Unlocking Account-Based Marketing Mastery: A Step-by-Step Guide to Personalized B2B Success



Course Overview

Unlock the secrets of Account-Based Marketing (ABM) and transform your B2B marketing strategy with our comprehensive and interactive course. Participants will receive a certificate upon completion, issued by The Art of Service.



Course Features

  • Interactive and engaging content
  • Comprehensive and personalized learning experience
  • Up-to-date and practical knowledge
  • Real-world applications and case studies
  • High-quality content and expert instructors
  • Certificate upon completion
  • Flexible learning and user-friendly interface
  • Mobile-accessible and community-driven
  • Actionable insights and hands-on projects
  • Bite-sized lessons and lifetime access
  • Gamification and progress tracking


Course Outline

Module 1: Introduction to Account-Based Marketing

  • Defining ABM: Understanding the concept and principles of ABM
  • Benefits of ABM: Exploring the advantages of ABM in B2B marketing
  • ABM vs. Traditional Marketing: Comparing and contrasting ABM with traditional marketing approaches

Module 2: Understanding Your Target Audience

  • Identifying Key Accounts: Selecting and prioritizing target accounts
  • Account Profiling: Creating detailed profiles of target accounts
  • Buyer Personas: Developing buyer personas for target accounts

Module 3: Content Strategy and Creation

  • Content Marketing Fundamentals: Understanding the role of content in ABM
  • Content Types and Formats: Exploring different content types and formats for ABM
  • Personalized Content: Creating personalized content for target accounts

Module 4: Channels and Tactics

  • Email Marketing: Using email marketing in ABM
  • Social Media: Leveraging social media in ABM
  • Event Marketing: Incorporating event marketing into ABM
  • Account-Based Advertising: Using account-based advertising in ABM

Module 5: Measurement and Analytics

  • Metrics and KPIs: Defining and tracking key metrics and KPIs in ABM
  • Data and Analytics Tools: Using data and analytics tools in ABM
  • ROI and Attribution: Measuring ROI and attribution in ABM

Module 6: Sales and Marketing Alignment

  • Sales and Marketing Alignment Fundamentals: Understanding the importance of sales and marketing alignment in ABM
  • Communication and Collaboration: Fostering communication and collaboration between sales and marketing teams
  • Shared Goals and Objectives: Establishing shared goals and objectives between sales and marketing teams

Module 7: Advanced ABM Strategies

  • Account-Based Retargeting: Using account-based retargeting in ABM
  • Predictive Analytics: Leveraging predictive analytics in ABM
  • Artificial Intelligence and Machine Learning: Exploring the role of AI and ML in ABM

Module 8: Case Studies and Best Practices

  • Real-World Examples: Examining real-world examples of successful ABM campaigns
  • Best Practices and Lessons Learned: Identifying best practices and lessons learned from successful ABM campaigns
  • Future of ABM: Exploring the future of ABM and emerging trends


Certificate and Recognition

Upon completion of the course, participants will receive a certificate issued by The Art of Service, recognizing their mastery of Account-Based Marketing.



Course Format

The course is delivered online, with interactive and engaging content, including video lessons, quizzes, and hands-on projects.



Course Duration

The course is self-paced, allowing participants to complete the course on their own schedule.



Course Support

Participants will have access to expert instructors and a community of peers for support and guidance throughout the course.

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