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Account Based Marketing Mastery Course

Account Based Marketing Mastery Course

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
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Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
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Account Based Marketing Mastery Course



COURSE FORMAT & DELIVERY DETAILS

Course Overview

The Account Based Marketing Mastery Course is a comprehensive online training program designed to equip marketers with the skills and knowledge needed to succeed in account-based marketing.

Course Format

  • Self-Paced: Yes, this course is self-paced, allowing you to learn at your own speed and convenience.
  • Online Delivery: The course is delivered entirely online, with on-demand access to all video lessons, downloadable resources, and interactive elements.
  • Fixed Dates or Times: No, there are no fixed dates or times for this course. You can start and complete it at any time.

Course Details

  • Typical Completion Time: 12-16 weeks (approximately 12-16 hours per week)
  • Lifetime Access: Yes, you will have lifetime access to the course materials, allowing you to review and refresh your knowledge at any time.
  • Mobile-Friendly: Yes, the course is optimized for mobile devices, ensuring a seamless learning experience on any device.
  • Instructor Support: You will have access to dedicated instructor support via email and discussion forums.
  • Downloadable Resources: The course includes a range of downloadable resources, templates, and toolkits to support your learning and implementation.
  • Certificate of Completion: Upon completing the course, you will receive a Certificate of Completion issued by The Art of Service.


EXTENSIVE & DETAILED COURSE CURRICULUM

Module 1: Introduction to Account-Based Marketing

  • 1.1: Defining Account-Based Marketing (ABM)
  • 1.2: Benefits and Challenges of ABM
  • 1.3: ABM vs. Traditional Marketing Approaches
  • 1.4: Key Concepts and Terminology in ABM
  • 1.5: ABM Maturity Models and Frameworks

Module 2: Understanding Your Ideal Customer Profile (ICP)

  • 2.1: Identifying Your Ideal Customer Profile (ICP)
  • 2.2: Analyzing Customer Data and Insights
  • 2.3: Creating Buyer Personas
  • 2.4: Understanding Customer Pain Points and Needs
  • 2.5: Developing a Customer-Centric Approach

Module 3: Account Selection and Prioritization

  • 3.1: Identifying and Selecting Target Accounts
  • 3.2: Prioritizing Accounts Based on Potential Value
  • 3.3: Using Data and Analytics to Inform Account Selection
  • 3.4: Creating an Account-Based Marketing Plan
  • 3.5: Aligning Sales and Marketing Teams Around Target Accounts

Module 4: Content and Messaging Strategies for ABM

  • 4.1: Developing a Content Strategy for ABM
  • 4.2: Creating Personalized Content for Target Accounts
  • 4.3: Crafting Compelling Messaging for ABM
  • 4.4: Using Storytelling Techniques in ABM Content
  • 4.5: Measuring and Optimizing Content Performance

Module 5: Multi-Channel Engagement Strategies

  • 5.1: Overview of Multi-Channel Engagement in ABM
  • 5.2: Email Marketing in ABM
  • 5.3: Social Media Marketing in ABM
  • 5.4: Account-Based Advertising
  • 5.5: Event Marketing and Experiential Marketing in ABM

Module 6: Sales and Marketing Alignment

  • 6.1: The Importance of Sales and Marketing Alignment in ABM
  • 6.2: Strategies for Aligning Sales and Marketing Teams
  • 6.3: Creating a Shared Understanding of the Customer Journey
  • 6.4: Developing a Joint Account Plan
  • 6.5: Measuring and Optimizing Sales and Marketing Performance

Module 7: Measuring and Optimizing ABM Performance

  • 7.1: Key Metrics and KPIs for ABM
  • 7.2: Using Data and Analytics to Measure ABM Performance
  • 7.3: Identifying Areas for Improvement in ABM
  • 7.4: Optimizing ABM Strategies and Tactics
  • 7.5: Using ABM Insights to Inform Future Marketing Strategies

Module 8: Advanced ABM Topics

  • 8.1: Using AI and Machine Learning in ABM
  • 8.2: Account-Based Marketing Automation
  • 8.3: Integrating ABM with Other Marketing Strategies
  • 8.4: ABM for Complex Sales Environments
  • 8.5: Future Trends and Developments in ABM

Module 9: Putting it all Together - Creating a Comprehensive ABM Strategy

  • 9.1: Reviewing Key Concepts and Takeaways
  • 9.2: Creating a Comprehensive ABM Strategy
  • 9.3: Implementing and Executing an ABM Plan
  • 9.4: Measuring and Optimizing ABM Performance
  • 9.5: Next Steps and Future Directions
Upon completing this comprehensive course, you will receive a Certificate of Completion issued by The Art of Service, demonstrating your mastery of account-based marketing principles and practices.

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