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Designing Systems for Lasting Behaviour Change

$198.00
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What is the Designing Systems for Lasting Behaviour Change course about?

Leaders like you are expected to drive transformation, yet most initiatives fail not from poor strategy, but from poor adoption. People revert to old habits, teams resist subtle shifts, and even well-designed policies lose momentum. The gap isn't insight, it's implementation. Without a system that aligns structure, incentives, and behavior, even the best plans fade.

What situation is the Designing Systems for Lasting Behaviour Change for?

Leaders like you are expected to drive transformation, yet most initiatives fail not from poor strategy, but from poor adoption. People revert to old habits, teams resist subtle shifts, and even well-designed policies lose momentum. The gap isn't insight, it's implementation. Without a system that aligns structure, incentives, and behavior, even the best plans fade.

Who is the Designing Systems for Lasting Behaviour Change course for?

Strategic leaders operating at the intersection of finance, technology, and human systems, driving change across complex organizations while advising on governance and innovation.

Who is the Designing Systems for Lasting Behaviour Change course not for?

This is not for consultants seeking generic frameworks or those focused only on individual habit change. It’s for executives shaping organizational systems.

What do you take away from the Designing Systems for Lasting Behaviour Change course?

Map hidden behavioral drivers within complex teams Design feedback loops that reinforce new behaviors Align structural incentives with desired outcomes Prototype interventions that scale across functions Measure behavioral change with precision.

How does this map to your situation?

Leading transformation in regulated environments Driving adoption of new processes across teams Improving compliance without increasing oversight Shaping culture through system design.

What's included with your purchase?

12 modules with 12 chapters each (144 chapters) Downloadable templates and worked examples for every module Hand-built implementation playbook delivered alongside course access 30-day money-back guarantee.

What does the Designing Systems for Lasting Behaviour Change cover on delivery and format?

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access. Time investment: Approximately 3 hours per week for 12 weeks, designed for integration alongside active leadership responsibilities.

Closely related courses: Designing for Behaviour Change, Design for Behaviour Change Toolkit, Designing for Behaviour Change Essentials, Design for Behaviour Change.

More answers: what you get with every course, refund policy, all help answers.

A tailored course, built for your situation

Designing Systems for Lasting Behaviour Change

A tailored course for leaders shaping organizational habits

$199 one-time
24-hour access provisioning 30-day money-back guarantee Hand-built implementation playbook
12 modules. 12 chapters per module. 144 chapters total.
12 modules, each with 12 chapters (144 chapters total), text-based, plus downloadable templates and a hand-built implementation playbook delivered alongside course access.
Knowing what to change is easy. Getting people to sustain it is not.

The situation this course is for

Leaders like you are expected to drive transformation, yet most initiatives fail not from poor strategy, but from poor adoption. People revert to old habits, teams resist subtle shifts, and even well-designed policies lose momentum. The gap isn't insight, it's implementation. Without a system that aligns structure, incentives, and behavior, even the best plans fade.

Who this is for

Strategic leaders operating at the intersection of finance, technology, and human systems, driving change across complex organizations while advising on governance and innovation.

Who this is not for

This is not for consultants seeking generic frameworks or those focused only on individual habit change. It’s for executives shaping organizational systems.

What you walk away with

  • Map hidden behavioral drivers within complex teams
  • Design feedback loops that reinforce new behaviors
  • Align structural incentives with desired outcomes
  • Prototype interventions that scale across functions
  • Measure behavioral change with precision

The 12 modules (with all 144 chapters)

Module 1. The Architecture of Lasting Change
Introduce the core model: behavior as function of system design. Examine why most initiatives fail at scale and how structure shapes action.
12 chapters in this module
  1. Defining system-driven behavior
  2. The myth of motivation alone
  3. Patterns in organizational inertia
  4. Feedback loops in real time
  5. Structure vs culture debate
  6. Role of leadership signals
  7. Incentive alignment principles
  8. Measuring hidden behaviors
  9. Case: compliance adoption
  10. Case: team accountability
  11. Designing for friction points
  12. Module integration exercise
Module 2. Diagnosing Behavioral Ecosystems
Learn to audit existing environments. Identify key leverage points where small changes create outsized behavioral shifts across teams.
12 chapters in this module
  1. Mapping current state behaviors
  2. Identifying decision triggers
  3. Tracing information flows
  4. Locating hidden incentives
  5. Assessing role clarity
  6. Evaluating feedback frequency
  7. Detecting compliance fatigue
  8. Observing escalation patterns
  9. Template: ecosystem scan
  10. Worked example review
  11. Stakeholder influence mapping
  12. Module integration exercise
Module 3. Behavioral Levers in Organizational Design
Explore the six core levers, structure, sequence, signals, sanctions, supports, and stories, and how to adjust them for alignment.
12 chapters in this module
  1. Lever one: reporting structure
  2. Lever two: process sequence
  3. Lever three: leadership signals
  4. Lever four: consequence design
  5. Lever five: resource support
  6. Lever six: narrative framing
  7. Combining levers effectively
  8. Avoiding unintended effects
  9. Case: cross-functional rollout
  10. Case: policy adoption lag
  11. Adjusting lever intensity
  12. Module integration exercise
Module 4. Designing for Decision Environments
Shift from exhortation to environment design. Learn how to shape choices through defaults, options, and timing.
12 chapters in this module
  1. Understanding choice architecture
  2. Setting effective defaults
  3. Framing options strategically
  4. Timing intervention moments
  5. Reducing decision load
  6. Increasing salience
  7. Using social proof wisely
  8. Case: form completion rates
  9. Case: approval delays
  10. Template: decision map
  11. Worked example review
  12. Module integration exercise
Module 5. Feedback That Changes Behavior
Move beyond annual reviews. Design real-time, actionable feedback systems that reinforce new patterns without overload.
12 chapters in this module
  1. Types of feedback loops
  2. Speed of signal delivery
  3. Clarity of performance cues
  4. Linking action to outcome
  5. Designing for reflection
  6. Avoiding feedback fatigue
  7. Case: sales team tracking
  8. Case: project milestone alerts
  9. Template: feedback calendar
  10. Worked example review
  11. Scaling feedback systems
  12. Module integration exercise
Module 6. Incentive Systems That Align
Go beyond bonuses. Design intrinsic and extrinsic rewards that support long-term behavior, not short-term gaming.
12 chapters in this module
  1. Types of incentives
  2. Short-term vs long-term tradeoffs
  3. Intrinsic motivators
  4. Social recognition design
  5. Penalty structures
  6. Transparency in rewards
  7. Case: compliance adherence
  8. Case: innovation adoption
  9. Template: incentive map
  10. Worked example review
  11. Balancing accountability
  12. Module integration exercise
Module 7. Scaling Change Across Functions
Learn how to adapt interventions for different teams while maintaining core behavioral goals. Avoid one-size-fits-all failure.
12 chapters in this module
  1. Assessing team variability
  2. Tailoring without dilution
  3. Pilot design principles
  4. Cross-functional alignment
  5. Managing resistance patterns
  6. Case: regional rollout
  7. Case: department adoption
  8. Template: scaling checklist
  9. Worked example review
  10. Adjusting for context
  11. Maintaining fidelity
  12. Module integration exercise
Module 8. Sustaining Change Over Time
Build systems that endure leadership changes and shifting priorities. Focus on institutionalization, not inspiration.
12 chapters in this module
  1. Phases of adoption lifecycle
  2. Identifying early adopters
  3. Building habit momentum
  4. Measuring persistence
  5. Reinforcing routines
  6. Case: policy decay
  7. Case: initiative revival
  8. Template: sustainability audit
  9. Worked example review
  10. Designing for longevity
  11. Avoiding relapse triggers
  12. Module integration exercise
Module 9. Measuring What Matters
Shift from output tracking to behavioral metrics. Learn to measure adoption, fidelity, and drift with precision.
12 chapters in this module
  1. Defining behavioral KPIs
  2. Tracking adoption curves
  3. Measuring fidelity to design
  4. Detecting early warning signs
  5. Using proxy indicators
  6. Case: compliance tracking
  7. Case: process deviation
  8. Template: metric dashboard
  9. Worked example review
  10. Setting threshold alerts
  11. Reporting for action
  12. Module integration exercise
Module 10. Leading Through Subtle Shifts
Master the role of leader as designer. Influence without authority, signal change through routine actions, and model desired behaviors.
12 chapters in this module
  1. Leadership as design role
  2. Modeling desired behavior
  3. Using routine moments
  4. Amplifying small wins
  5. Addressing silent resistance
  6. Case: meeting structure
  7. Case: communication rhythm
  8. Template: leadership signals
  9. Worked example review
  10. Designing for visibility
  11. Maintaining consistency
  12. Module integration exercise
Module 11. Ethics of Behavior Design
Navigate the responsibility of shaping behavior. Avoid manipulation and build systems that respect autonomy and dignity.
12 chapters in this module
  1. Defining ethical boundaries
  2. Avoiding dark patterns
  3. Respecting choice freedom
  4. Ensuring transparency
  5. Case: nudge misuse
  6. Case: compliance pressure
  7. Template: ethics checklist
  8. Worked example review
  9. Designing for consent
  10. Balancing goals and values
  11. Auditing for fairness
  12. Module integration exercise
Module 12. Integrating Into Practice
Synthesize all components into a live project. Apply the full system to a real challenge and build a rollout plan.
12 chapters in this module
  1. Selecting a live project
  2. Mapping current behaviors
  3. Designing intervention
  4. Aligning levers
  5. Building feedback loops
  6. Designing incentives
  7. Planning rollout
  8. Creating measurement plan
  9. Running pilot test
  10. Adjusting based on data
  11. Scaling strategy
  12. Final integration review

How this maps to your situation

  • Leading transformation in regulated environments
  • Driving adoption of new processes across teams
  • Improving compliance without increasing oversight
  • Shaping culture through system design

Before vs. after

Before
Initiatives stall despite clear strategy. Teams revert to old habits. Compliance is inconsistent. Change feels fragile.
After
Systems are designed to reinforce new behaviors. Adoption becomes predictable. Change sustains across leadership cycles.

What's included with your purchase

  • 12 modules with 12 chapters each (144 chapters)
  • Downloadable templates and worked examples for every module
  • Hand-built implementation playbook delivered alongside course access
  • 30-day money-back guarantee

Delivery and format

  • Course and learning environment access provisioned within 24 hours of purchase
  • Hand-built implementation playbook delivered alongside course access

Format: Text-based modules and chapters in the Art of Service learning environment, plus downloadable templates and worked examples for every chapter, plus the hand-built implementation playbook delivered alongside course access.

Time investment: Approximately 3 hours per week for 12 weeks, designed for integration alongside active leadership responsibilities.

If nothing changes
Without a structured approach, even well-intentioned change efforts decay into exceptions, workarounds, and silent resistance, eroding trust and performance over time.

How this compares to the alternatives

Unlike generic behavior change courses, this program is built for organizational scale, focusing on system design, not individual habits. It goes beyond theory to deliver actionable architecture for real-time application.

Frequently asked

Who is this course for?
Strategic leaders shaping systems across finance, technology, and governance who need change to stick at scale.
How is the course structured?
12 modules, each containing 12 chapters (144 chapters total).
Is there a certificate?
Completion is marked by submission of a live project applying the system to a real challenge.
$199 one-time. Approximately 3 hours per week for 12 weeks, designed for integration alongside active leadership responsibilities..

Within 24 hours your account in the learning environment is provisioned and the tailored implementation playbook is delivered alongside it.

30-day money-back guarantee· 144 chapters· Hand-built playbook included· Account access within 24 hours