What does the Designing for Behaviour Change course cover?
Designing for Behaviour Change is covered here in 7 modules: Introduction to Behaviour Change: models and theories, Understanding User Behaviour: Conducting user research and analysis, Designing for Behaviour Change: Using persuasive design techniques and 4 more. The outline lists 33 specific topics, opening with defining behaviour change and its importance and closing with receiving your certificate upon completion.
How do you approach Designing for Behaviour Change step by step?
The work is sequenced in 7 stages. It starts with Introduction to Behaviour Change: models and theories, moves through Understanding User Behaviour: Conducting user research and analysis and Designing for Behaviour Change: Using persuasive design techniques, and ends at Final Project and Certification: Receiving your certificate upon completion.
What is in Module 1 of the Designing for Behaviour Change course?
Module 1 is Introduction to Behaviour Change: models and theories. It works through defining behaviour change and its importance, understanding the psychology of behaviour change, introduction to behaviour change models and theories and 2 more. It sets the vocabulary the remaining 6 modules build on.
How is the Designing for Behaviour Change course delivered?
The Designing for Behaviour Change course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Designing for Behaviour Change course cost?
The Designing for Behaviour Change course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Design for Behaviour Change Toolkit, Designing for Behaviour Change Essentials, User Behaviour in Code Analysis Kit, Designing Systems for Lasting Behaviour Change.
More answers: what you get with every course, refund policy, all help answers.
Designing for Behaviour Change: A Step-by-Step Guide to Influencing User Behaviour
Course Overview
This comprehensive course provides a step-by-step guide to designing for behaviour change, equipping you with the knowledge and skills to influence user behaviour. Upon completion, you will receive a certificate issued by The Art of Service.Course Features
- Interactive and engaging learning experience
- Comprehensive curriculum covering 80+ topics
- Personalized learning experience tailored to your needs
- Up-to-date content reflecting the latest industry trends
- Practical and real-world applications
- High-quality content developed by expert instructors
- Certification upon completion issued by The Art of Service
- Flexible learning schedule to accommodate your needs
- User-friendly and mobile-accessible platform
- Community-driven learning environment
- Actionable insights and hands-on projects
- Bite-sized lessons for easy learning
- Lifetime access to course materials
- Gamification and progress tracking features
Course Outline
Module 1. Introduction to Behaviour Change: models and theories
- Defining behaviour change and its importance
- Understanding the psychology of behaviour change
- Introduction to behaviour change models and theories
- Setting goals and objectives for behaviour change
- Understanding the role of design in behaviour change
Module 2. Understanding User Behaviour: Conducting user research and analysis
- Conducting user research and analysis
- Understanding user motivations and needs
- Identifying user pain points and barriers
- Developing user personas and journeys
- Understanding the role of feedback in user behaviour
Module 3. Designing for Behaviour Change: Using persuasive design techniques
- Introduction to design principles for behaviour change
- Using persuasive design techniques
- Designing for user engagement and motivation
- Creating effective feedback mechanisms
- Designing for user retention and long-term behaviour change
Module 4. Behaviour Change Strategies: Using gamification and incentives
- Introduction to behaviour change strategies
- Using gamification and incentives
- Implementing social influence and social norms
- Using cognitive biases and heuristics
- Implementing habit formation and habit breaking strategies
Module 5. Measuring and Evaluating Behaviour Change: Using data analytics and machine learning
- Introduction to measuring and evaluating behaviour change
- Setting up metrics and KPIs for behaviour change
- Conducting A/B testing and experimentation
- Using data analytics and machine learning
- Interpreting results and making data-driven decisions
Module 6. Case Studies and Real-World Applications: Lessons learned and best practices
- Real-world examples of successful behaviour change interventions
- Case studies of behaviour change in various industries
- Lessons learned and best practices
- Future directions and emerging trends in behaviour change
Module 7. Final Project and Certification: Receiving your certificate upon completion
- Final project: designing a behaviour change intervention
- Receiving feedback and iterating on your design
- Preparing for certification and final assessment
- Receiving your certificate upon completion