What does the Google Ad Manager course cover?
Google Ad Manager is covered here in 8 modules: Introduction to Google Ad Manager: 1.1: Overview of Google Ad Manager, Ad Campaign Setup and Management: 2.1: Creating a New Ad Campaign, Ad Optimization Strategies: 3.2: Ad Creative Optimization, 3.3: Landing Page Optimization and 5 more.
How do you approach Google Ad Manager step by step?
The work is sequenced in 8 stages. It starts with Introduction to Google Ad Manager: 1.1: Overview of Google Ad Manager, moves through Ad Campaign Setup and Management: 2.1: Creating a New Ad Campaign and Ad Optimization Strategies: 3.2: Ad Creative Optimization, 3.3: Landing Page Optimization, and ends at Ad Manager Troubleshooting and Support: 8.4: Best Practices for.
What is in Module 1 of the Google Ad Manager course?
Module 1 is Introduction to Google Ad Manager: 1.1: Overview of Google Ad Manager. It works through 1.1: Overview of Google Ad Manager, 1.2: Benefits of Using Google Ad Manager, 1.3: Setting up a Google Ad Manager Account and 2 more. It sets the vocabulary the remaining 7 modules build on.
How is the Google Ad Manager course delivered?
The Google Ad Manager course is fully self-paced with immediate online access after enrolment. Access does not expire and future updates are included at no cost. It can be taken on any device, and a certificate of completion is issued by The Art of Service when you finish.
How much does the Google Ad Manager course cost?
The Google Ad Manager course is $199 as a one time payment. There is no subscription, no per seat licence and no hidden fee. Enrolment carries a 30 day satisfied or refunded guarantee, so it can be assessed in full before you commit.
Closely related courses: Google Search Console, Google Analytics, Google Marketing Platform, Google Cloud Platform.
More answers: what you get with every course, refund policy, all help answers.
Mastering Google Ad Manager: Unlocking Advanced Ad Optimization Strategies
Course Overview
This comprehensive course is designed to help you master Google Ad Manager and unlock advanced ad optimization strategies. With a focus on interactive and engaging learning, you'll gain the skills and knowledge needed to succeed in the world of digital advertising.Course Features
- Interactive and Engaging: Our course is designed to keep you engaged and motivated throughout your learning journey.
- Comprehensive: Covering over 80 topics, our course provides a thorough understanding of Google Ad Manager and advanced ad optimization strategies.
- Personalized: Learn at your own pace and focus on the topics that matter most to you.
- Up-to-date: Our course content is regularly updated to reflect the latest changes and best practices in Google Ad Manager.
- Practical: Apply your knowledge through hands-on projects and real-world applications.
- High-quality Content: Our expert instructors have crafted high-quality content to ensure you receive the best possible education.
- Certification: Receive a certificate upon completion, issued by The Art of Service.
- Flexible Learning: Access our course from anywhere, at any time, on any device.
- User-friendly: Our course platform is designed to be intuitive and easy to use.
- Mobile-accessible: Learn on-the-go with our mobile-friendly course platform.
- Community-driven: Join a community of like-minded professionals and stay connected with our instructors.
- Actionable Insights: Gain actionable insights and apply them to your own ad campaigns.
- Hands-on Projects: Apply your knowledge through hands-on projects and real-world applications.
- Bite-sized Lessons: Learn in bite-sized chunks, with each lesson designed to be concise and informative.
- Lifetime Access: Enjoy lifetime access to our course content, including any future updates.
- Gamification: Stay motivated with our gamification features, including badges and leaderboards.
- Progress Tracking: Track your progress and stay on top of your learning journey.
Course Outline
Module 1. Introduction to Google Ad Manager: 1.1: Overview of Google Ad Manager
- 1.1: Overview of Google Ad Manager
- 1.2: Benefits of Using Google Ad Manager
- 1.3: Setting up a Google Ad Manager Account
- 1.4: Navigating the Google Ad Manager Interface
- 1.5: Understanding Ad Manager Terminology
Module 2. Ad Campaign Setup and Management: 2.1: Creating a New Ad Campaign
- 2.1: Creating a New Ad Campaign
- 2.2: Setting up Ad Groups and Ad Creative
- 2.3: Targeting Options and Audience Segmentation
- 2.4: Budgeting and Bidding Strategies
- 2.5: Ad Scheduling and Rotation
Module 3. Ad Optimization Strategies: 3.2: Ad Creative Optimization, 3.3: Landing Page Optimization
- 3.1: Introduction to Ad Optimization
- 3.2: Ad Creative Optimization
- 3.3: Landing Page Optimization
- 3.4: Ad Targeting and Segmentation
- 3.5: Ad Budgeting and Bidding Strategies
Module 4. Advanced Ad Optimization Techniques: 4.2: Ad Creative Testing and Iteration
- 4.1: Using Data and Analytics for Ad Optimization
- 4.2: Ad Creative Testing and Iteration
- 4.3: Advanced Ad Targeting and Segmentation
- 4.4: Ad Budgeting and Bidding Strategies for Advanced Users
- 4.5: Using Machine Learning for Ad Optimization
Module 5. Ad Reporting and Analysis: 5.4: Creating Custom Ad Reports
- 5.1: Introduction to Ad Reporting and Analysis
- 5.2: Ad Performance Metrics and KPIs
- 5.3: Ad Reporting and Analysis Tools
- 5.4: Creating Custom Ad Reports
- 5.5: Using Data to Inform Ad Optimization Decisions
Module 6. Advanced Ad Reporting and Analysis: 6.4: Creating Custom Ad Dashboards
- 6.1: Using Data to Inform Ad Creative Decisions
- 6.2: Advanced Ad Reporting and Analysis Techniques
- 6.3: Using Machine Learning for Ad Reporting and Analysis
- 6.4: Creating Custom Ad Dashboards
- 6.5: Using Data to Inform Ad Budgeting and Bidding Decisions
Module 7. Ad Manager API and Automation: 7.5: Best Practices for
- 7.1: Introduction to the Ad Manager API
- 7.2: Using the Ad Manager API for Automation
- 7.3: Creating Custom Ad Manager Scripts
- 7.4: Using Machine Learning for Ad Automation
- 7.5: Best Practices for Ad Manager API and Automation
Module 8. Ad Manager Troubleshooting and Support: 8.4: Best Practices for
- 8.1: Troubleshooting Common Ad Manager Issues
- 8.2: Using Ad Manager Support Resources
- 8.3: Creating Custom Ad Manager Support Tickets
- 8.4: Best Practices for Ad Manager Troubleshooting and Support
- 8.5: Advanced Ad Manager Troubleshooting Techniques