Skip to main content
Strategic Account Management Essentials

Strategic Account Management Essentials

$199.00
When you get access:
Course access is prepared after purchase and delivered via email
How you learn:
Self-paced • Lifetime updates
Your guarantee:
30-day money-back guarantee — no questions asked
Who trusts this:
Trusted by professionals in 160+ countries
Toolkit Included:
Includes a practical, ready-to-use toolkit with implementation templates, worksheets, checklists, and decision-support materials so you can apply what you learn immediately - no additional setup required.
Adding to cart… The item has been added

Strategic Account Management Essentials

Unlock the secrets to building and maintaining strong, long-term relationships with your most valuable customers. Our comprehensive course covers the essential skills and strategies you need to succeed in strategic account management.



Course Overview

This interactive and engaging course is designed to provide you with the knowledge, skills, and best practices to effectively manage and grow your strategic accounts. You will learn how to identify and prioritize key accounts, develop tailored solutions, and build strong relationships with key decision-makers.



Course Outline

Module 1: Introduction to Strategic Account Management

  • Defining Strategic Account Management: Understanding the concept and importance of strategic account management
  • Benefits of Strategic Account Management: Exploring the benefits of effective strategic account management, including increased revenue and customer loyalty
  • Key Characteristics of Strategic Accounts: Identifying the characteristics of strategic accounts and understanding their needs

Module 2: Identifying and Prioritizing Strategic Accounts

  • Account Segmentation: Understanding how to segment your customer base to identify strategic accounts
  • Prioritization Criteria: Developing criteria to prioritize strategic accounts based on their potential value and needs
  • Account Profiling: Creating detailed profiles of your strategic accounts to understand their business needs and goals

Module 3: Building Strong Relationships with Strategic Accounts

  • Understanding Customer Needs: Developing a deep understanding of your strategic accounts' business needs and goals
  • Building Trust and Credibility: Establishing trust and credibility with your strategic accounts through effective communication and delivery
  • Key Account Planning: Developing tailored plans to meet the needs of your strategic accounts

Module 4: Developing and Delivering Value to Strategic Accounts

  • Value Proposition Development: Creating a compelling value proposition that meets the needs of your strategic accounts
  • Solution Selling: Understanding how to sell solutions that meet the needs of your strategic accounts
  • Delivering Exceptional Service: Providing exceptional service to your strategic accounts to build loyalty and retention

Module 5: Managing and Growing Strategic Accounts

  • Account Growth Strategies: Developing strategies to grow your strategic accounts through upselling and cross-selling
  • Relationship Management: Managing and maintaining strong relationships with your strategic accounts
  • Performance Metrics and Monitoring: Establishing metrics to measure the success of your strategic account management efforts

Module 6: Advanced Strategic Account Management Techniques

  • Using Data and Analytics: Leveraging data and analytics to inform your strategic account management decisions
  • Digital Transformation: Understanding the impact of digital transformation on strategic account management
  • Innovation and Creativity: Encouraging innovation and creativity in your strategic account management approach

Module 7: Putting it all Together - Case Studies and Group Work

  • Real-World Case Studies: Analyzing real-world case studies to apply the concepts and techniques learned throughout the course
  • Group Work and Collaboration: Working in groups to develop and present a strategic account management plan


Course Benefits

Upon completion of this course, you will:

  • Understand the principles and best practices of strategic account management
  • Be able to identify and prioritize strategic accounts
  • Develop tailored solutions to meet the needs of your strategic accounts
  • Build strong relationships with key decision-makers
  • Drive growth and revenue through effective strategic account management


Certification

Upon completion of this course, you will receive a certificate issued by The Art of Service.



Course Features

  • Interactive and Engaging: Interactive lessons, quizzes, and group work to keep you engaged and motivated
  • Comprehensive and Up-to-date: The most comprehensive and up-to-date course on strategic account management
  • Personalized Learning: Learn at your own pace and on your own schedule
  • Practical and Applicable: Practical skills and techniques that you can apply immediately
  • Expert Instruction: Expert instructors with real-world experience in strategic account management
  • Flexible Learning: Learn on your desktop, laptop, or mobile device
  • User-Friendly: Easy-to-use platform with clear navigation and support
  • Community-Driven: Join a community of like-minded professionals and get support and feedback
  • Actionable Insights: Gain actionable insights and takeaways that you can apply to your business
  • Hands-on Projects: Apply your learning through hands-on projects and case studies
  • Bite-Sized Lessons: Bite-sized lessons that fit into your busy schedule
  • Lifetime Access: Get lifetime access to the course materials and updates
  • Gamification: Engage with gamification elements to make learning fun and competitive
  • Progress Tracking: Track your progress and stay motivated
,
!