A B Testing Toolkit

Downloadable Resources, Instant Access

Collaborate directly with business Product Owners, customers, and cross functional teams to align and execute on an iterative (Agile) plan that continuously delivers customer value through a vibrant marketplace of consumers and providers.

More Uses of the A B Testing Toolkit:

  • Serve as a leader of the Marketing and External Affairs Team, contributing to strategy, planning, prioritization and execution.

  • Head: coach, manage, and proactively engage with engineers in delivery of solutions throughout the full life cycle of delivery from concept to design to architecture to code to test to deploy to keeping it alive.

  • Be accountable for exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user centric.

  • Manage and curate a dynamic team backlog that balances key organization initiatives, product innovation, Customer Satisfaction, and technology evolution.

  • Apply knowledge in human factors and the user centered design process to product and Service Design in an iterative development environment.

  • Manage work with the merchant team, to identify and highlight emerging trends and ensure your organization has the right product and promotional creative messaging and execution that address trends while staying true to the brand promise.

  • Arrange that your enterprise complies; steps mission is to create your organization that gives you the tools to become smarter with your money and reward you along your financial journey.

  • Drive technical effort working with IT Partners, site management and creative to ensure timely execution of testing and/or personalization cadence.

  • Secure that your venture helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Manage work with stakeholders to understand Business Needs and develop viable solutions focused on positively impacting site conversion and business KPIs through A/B testing and personalization campaigns.

  • Ensure you understand how to interpret real time performance insights, determine winning strategies, and optimize media campaigns by using data, metrics, and creative thinking.

  • Steer: document application functionality, requirements, and procedures to leave application code easier for future developers to use.

  • Warrant that your planning provides the team and management with timely and accurate estimates for assigned task duration, along with confidence levels and foreseeable dependencies.

  • Develop and implement front end web code where appropriate to launch interactive tools and apps benefiting the marketing teams goals.

  • Confirm you specify; lead and develop internal creative teams, identifying bench strength and building future talent, coaching performance, working to hone skills, ensure that goals and deadlines are achieved.

  • Initiate: context switch between various client projects across various industry sectors, , spanning new Business Development and strategic initiatives through project delivery for active client portfolio.

  • Confirm your operation leads the teams automated integration and system testing efforts ensuring established milestones for testing are met continuously and to the product and technical ownerships satisfaction.

  • Advance business goals and performance through the creation of creative campaigns, overseeing Visual Design, content, and copy.

  • Establish: work closely with the product team on end user optimization efforts, product testing, a/b testing, platform wide communications, etc.

  • Develop: quantitatively and qualitatively research to gather data to support and prioritize effective, innovative product enhancements.

  • Combine Data Analysis, Customer Feedback, design, and UX/UI principles to drive growth, increase retention, and expand your impact.

  • Ensure you advise; lead design workshops and sprints with cross functional teams to explore innovative solutions for problems and opportunities identified through research and data.

  • Provide thorough and actionable specifications, User Stories, and requirements, thinking through edge cases and cross team dependencies to help the engineering team deliver high quality features.

  • Establish close relationship to compliance team, ensuring that all requirements are met prior to launching new promotions and product features.

  • Standardize: leverage lift ventures Data Driven research methodology to identify business opportunities that you are uniquely positioned to launch.

  • Ensure you research; lead Requirements Gathering sessions, analyze requirements, design, and develop dashboards and analytical framework that support Decision Making.

  • Clarify research goals based on input from Product, Design, and Engineering teams in order to establish and socialize success criteria for projects.

  • Remove roadblocks across organization departments to make sure that product updates are delivered efficiently and effectively.

  • Run and lead technical effort working with IT Partners, site management and creative to ensure timely execution of testing and/or personalization cadence.

  • Collaborate with other members of the marketing team (industry / product / partner) to support campaigns and marketing efforts through SEO.


Save time, empower your teams and effectively upgrade your processes with access to this practical A B Testing Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any A B Testing related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated A B Testing specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the A B Testing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which A B Testing improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. How do you go about securing A B Testing?

  2. What is the definition of success?

  3. Are losses recognized in a timely manner?

  4. How are policy decisions made and where?

  5. Where can you break convention?

  6. How do you proactively clarify deliverables and A B Testing quality expectations?

  7. What qualifications are needed?

  8. Do you have the right people on the bus?

  9. Why not do A B Testing?

  10. Who will be responsible for making the decisions to include or exclude requested changes once A B Testing is underway?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the A B Testing book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your A B Testing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the A B Testing Self-Assessment and Scorecard you will develop a clear picture of which A B Testing areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough A B Testing Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage A B Testing projects with the 62 implementation resources:

  • 62 step-by-step A B Testing Project Management Form Templates covering over 1500 A B Testing project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all A B Testing project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the A B Testing project team have enough people to execute the A B Testing project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed A B Testing project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete A B Testing Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 A B Testing project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 A B Testing project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any A B Testing project with this in-depth A B Testing Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose A B Testing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in A B Testing and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make A B Testing investments work better.

This A B Testing All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.