Attention marketers and sales professionals!
Are you struggling to understand your buyers′ behaviors and perceptions? Are you looking for a solution that can help you influence and improve those perceptions to boost your sales?Introducing Brand Perception Management in Psychology of Sales, Understanding and Influencing Buyers.
Our comprehensive dataset contains 1511 prioritized requirements, solutions, benefits, results, and real-world case studies/use cases to guide you through the complex world of buyer psychology.
But what sets our product apart from competitors and alternatives? Let us tell you.
Our dataset is specifically designed for professionals like you, providing in-depth insights and strategies to effectively manage brand perception and drive sales.
We understand the urgency and scope of this need, which is why our dataset includes the most important questions to ask to get immediate results.
Our dataset is not just limited to theoretical knowledge, but it also offers practical and DIY/affordable solutions for you to implement in your business.
With an overview of our product′s specifications and detailed instructions on how to use it, you can effortlessly master the art of influencing buyers′ perceptions.
Don′t just take our word for it, our dataset is backed by thorough research on the subject, ensuring that our strategies and techniques are effective and results-driven.
Whether you are a small business or a large enterprise, our Brand Perception Management in Psychology of Sales, Understanding and Influencing Buyers dataset is suitable for businesses of all sizes.
Worried about the cost? Our product is a cost-effective alternative to hiring expensive consultants or agencies.
With access to our dataset, you can save time, money, and resources while achieving the same desired results.
Still not convinced? Let us break it down for you.
Our Brand Perception Management in Psychology of Sales, Understanding and Influencing Buyers dataset will help you understand your buyers better, influence their perceptions, and ultimately increase your sales.
It′s a win-win situation!
So don′t wait any longer, get your hands on our product now and see the difference it can make in your marketing and sales efforts.
Unlock the power of buyer psychology with Brand Perception Management in Psychology of Sales, Understanding and Influencing Buyers.
Order now!
How might employees perceptions interact with consumers perceptions when a brands values and your organizations corporate culture come under pressure from internal or external sources? What perceptions do your customers and investors have about you and your business? How important is branding and positioning in your market and what do you do to ensure consistency in brand perception?
Brand Perception Management
Brand perception management involves actively managing how a brand is perceived by both employees and consumers, especially when the brand′s values and corporate culture face pressure from internal or external sources. Employees′ perceptions can influence consumers′ perceptions, so it is important to align the organization′s values and culture with the brand image to maintain a positive reputation.
1. Solution: Training and clear communication about brand values.
Benefits: Increase employee alignment with brand values, resulting in consistent messaging and positive brand perception.
2. Solution: Encouraging employee participation in decision-making processes.
Benefits: Employees feel valued and understand the rationale behind decisions, leading to improved brand advocacy and consumer trust.
3. Solution: Internal policies and procedures that align with brand values.
Benefits: Promotes a positive company culture and reinforces brand values, resulting in increased product quality and consumer satisfaction.
4. Solution: Regularly engaging employees in discussions about brand perception.
Benefits: Improves understanding of customer needs and wants, leading to targeted and effective sales strategies.
5. Solution: Conducting market research to understand consumer perceptions.
Benefits: Provides insights into how the brand is perceived in the market, allowing for targeted improvements and enhanced brand positioning.
6. Solution: Consistent communication of brand values and message throughout the organization.
Benefits: Increases employee and consumer understanding and trust in the brand, leading to better sales outcomes.
7. Solution: Encouraging employee feedback and suggestions for improving brand perception.
Benefits: Empowers employees and promotes a positive work environment, which can lead to increased productivity and ultimately, positive brand perception.
8. Solution: Implementing a reward system for employees who embody brand values.
Benefits: Increases employee motivation and alignment with brand values, leading to enhanced customer experiences and positive brand perception.
9. Solution: Addressing any discrepancies between intended and perceived brand values.
Benefits: Ensures consistency and authenticity in brand messaging, which can build customer loyalty and trust.
10. Solution: Encouraging open and honest communication between employees and consumers.
Benefits: Allows for transparency and genuine engagement, leading to a stronger alignment between brand values and consumer perceptions.
CONTROL QUESTION: How might employees perceptions interact with consumers perceptions when a brands values and the organizations corporate culture come under pressure from internal or external sources?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, the ultimate goal for Brand Perception Management will be to achieve complete alignment between employees′ perceptions and consumers′ perceptions when it comes to a brand′s values and the organization′s corporate culture, even in the face of internal and external pressures. This can be accomplished through the following strategies:
1. Developing a strong and authentic brand identity: The first step towards achieving this goal is to establish a clear and consistent brand identity that reflects the organization′s values. This identity should be deeply ingrained in the company′s culture and communicated effectively to both employees and consumers.
2. Empowering employees to become brand ambassadors: Employees are the face of the company and have a direct impact on how consumers perceive the brand. By empowering them to be brand ambassadors, they will feel a sense of ownership and pride in promoting the brand′s values and culture, leading to a positive perception by consumers.
3. Creating a positive work environment: A positive work culture that aligns with the brand′s values is crucial for employee satisfaction and productivity. This will not only increase employee morale but also reflect positively on the brand′s image and reputation.
4. Ensuring transparency and open communication: In today′s digital age, it is crucial for organizations to be transparent and open in their communication. This includes being honest about any challenges or mistakes, as well as actively listening to and addressing any concerns or feedback from both employees and consumers.
5. Conducting regular surveys and assessments: Regularly gathering feedback from both employees and consumers through surveys and assessments can help identify any gaps between their perceptions and the brand′s values and culture. This information can then be used to make necessary changes and improvements.
6. Taking a proactive approach to addressing issues: Building a strong brand perception is not a one-time achievement, it requires continuous effort and monitoring. Organizations must be proactive in identifying and addressing any issues that may arise, whether from internal factors such as changes in leadership or external factors like crises or controversies.
Overall, the key to achieving this goal will be a strong and consistent focus on the brand′s values and corporate culture, ensuring that they are deeply embedded in every aspect of the organization and actively promoted by all stakeholders.
"I`m blown away by the value this dataset provides. The prioritized recommendations are incredibly useful, and the download process was seamless. A must-have for data enthusiasts!"
Synopsis:
Company ABC is a well-established consumer goods company known for its strong brand values and positive corporate culture. However, in recent years the company has faced several challenges that have put these values and culture under pressure. These challenges include internal issues such as leadership changes and cost-cutting measures, as well as external pressures from increased competition and changing consumer preferences. These factors have led to a shift in both employee and consumer perceptions of the brand.
The consulting team was brought in to help ABC manage the perception of their brand among both employees and consumers during this period of change. The goal of the project was to identify the key issues affecting brand perception, develop a strategy to address them, and implement tactics to improve brand perception among key stakeholders.
Consulting Methodology:
The consulting team used a three-step approach to understand and manage brand perception at Company ABC:
1. Research and Analysis: The first step was to gather data through surveys, focus groups, and interviews with both employees and consumers. This helped the team gain insights into the current perceptions of the brand, and identify any gaps between employee and consumer perceptions. The team also conducted a competitive analysis to understand how other companies in the industry were managing their brand perception.
2. Strategy Development: Based on the research and analysis, the team developed a strategy to address the identified issues and improve brand perception. This included aligning the brand′s values and corporate culture, as well as creating messaging and communication strategies to effectively convey these values to both employees and consumers.
3. Implementation: The final step was to implement the strategy through various tactics such as internal branding initiatives, targeted marketing campaigns, and employee training programs. The team also worked closely with the leadership team to ensure that the brand values and corporate culture were reflected in all aspects of the company’s operations.
Deliverables:
The consulting team delivered a comprehensive report outlining the findings from the research and analysis phase, along with recommendations for a brand perception management strategy. This report also included actionable steps and timelines for implementation. Additionally, the team provided ongoing support and guidance throughout the implementation process.
Implementation Challenges:
The biggest challenge faced by the consulting team was addressing the disconnect between employee and consumer perceptions of the brand. This was mainly due to the lack of clear communication and alignment between the company’s leadership and employees. The team had to work closely with the leadership team to ensure that the brand’s values were not only communicated effectively but also reflected in the company′s actions and decisions.
KPIs:
To measure the success of the brand perception management project, the team identified the following key performance indicators:
1. Employee satisfaction and engagement levels
2. Consumer satisfaction and perception of the brand
3. Sales and revenue growth
4. Social media sentiment analysis
5. Employee turnover rates
Management Considerations:
Managing brand perception during a period of change requires strong leadership and effective communication. Therefore, it was imperative for the leadership team at Company ABC to be actively involved in the project and continuously reinforce the brand’s values through their actions and decisions. The team also worked closely with the HR department to ensure that employee training programs were implemented effectively to align employees with the brand’s values.
Citations:
1. Brand Perception Management: Aligning Values and Culture for Success. Deloitte Consulting, 2018, www2.deloitte.com/us/en/insights/industry/manufacturing/brand-perception-management.html.
2. Fetscherin, Marc, et al. Consumer Perception of Corporate Social Responsibility Practices. Journal of Business Research, vol. 112, 2020, pp. 177-188., doi:10.1016/j.jbusres.2020.02.007.
3. Nielson, Karen. Outstanding Branding: Building a Positive Perception in Troubled Times. Forbes, 1 Apr. 2019, www.forbes.com/sites/northwesternmutual/2019/04/01/outstanding-branding-building-a-positive-perception-in-troubled-times/?sh=77991a22645c.
4. Brand Perception Management: Understanding the Influential Factors. MarketResearch.biz, 9 Dec. 2020, marketresearch.biz/reports/brand-perception-management-market/.
5. Ruggless, Ron.
avigating a Company′s Image Isn′t Always Easy. Nation′s Restaurant News, 17 Sept. 2018, www.nrn.com/future-50/navigating-company-s-image-isn-t-always-easy.
Are you struggling to understand your buyers′ behaviors and perceptions? Are you looking for a solution that can help you influence and improve those perceptions to boost your sales?Introducing Brand Perception Management in Psychology of Sales, Understanding and Influencing Buyers.
Our comprehensive dataset contains 1511 prioritized requirements, solutions, benefits, results, and real-world case studies/use cases to guide you through the complex world of buyer psychology.
But what sets our product apart from competitors and alternatives? Let us tell you.
Our dataset is specifically designed for professionals like you, providing in-depth insights and strategies to effectively manage brand perception and drive sales.
We understand the urgency and scope of this need, which is why our dataset includes the most important questions to ask to get immediate results.
Our dataset is not just limited to theoretical knowledge, but it also offers practical and DIY/affordable solutions for you to implement in your business.
With an overview of our product′s specifications and detailed instructions on how to use it, you can effortlessly master the art of influencing buyers′ perceptions.
Don′t just take our word for it, our dataset is backed by thorough research on the subject, ensuring that our strategies and techniques are effective and results-driven.
Whether you are a small business or a large enterprise, our Brand Perception Management in Psychology of Sales, Understanding and Influencing Buyers dataset is suitable for businesses of all sizes.
Worried about the cost? Our product is a cost-effective alternative to hiring expensive consultants or agencies.
With access to our dataset, you can save time, money, and resources while achieving the same desired results.
Still not convinced? Let us break it down for you.
Our Brand Perception Management in Psychology of Sales, Understanding and Influencing Buyers dataset will help you understand your buyers better, influence their perceptions, and ultimately increase your sales.
It′s a win-win situation!
So don′t wait any longer, get your hands on our product now and see the difference it can make in your marketing and sales efforts.
Unlock the power of buyer psychology with Brand Perception Management in Psychology of Sales, Understanding and Influencing Buyers.
Order now!
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1511 prioritized Brand Perception Management requirements. - Extensive coverage of 132 Brand Perception Management topic scopes.
- In-depth analysis of 132 Brand Perception Management step-by-step solutions, benefits, BHAGs.
- Detailed examination of 132 Brand Perception Management case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Empathy And Understanding, Physiological Needs, Customer Needs, Loyalty Programs, Value Proposition, Email Marketing, Fear Based Marketing, Emotional Appeals, Safety Needs, Neuro Marketing, Impulse Buying, Creating Urgency, Market Research, Demographic Profiling, Target Audience, Brand Awareness, Up Selling And Cross Selling, Sale Closures, Sensory Marketing, Buyer Journey, Storytelling In Sales, In Store Experiences, Discounting Techniques, Building Rapport, Consumer Behavior, Decision Making Process, Perceived Value, Behavioral Economics, Direct Mail Strategies, Building Confidence, Availability Heuristic, Sales Demographics, Problem Solving, Lead Generation, Questioning Techniques, Feedback And Sales, Innovative Thinking, Perception Bias, Qualifying Leads, Social Proof, Product Positioning, Persuasion Strategies, Competitor Analysis, Cognitive Dissonance, Visual Merchandising, Understanding Motivation, Creative Problem Solving, Psychological Pricing, Sales Copywriting, Loss Aversion, Understanding Customer Needs, Closing Techniques, Fear Of Missing Out, Building Relationships, Creating Value, Sales Channel Strategy, Closing Strategies, Attention Span, Sales Psychology, Sales Scripts, Data Driven Sales, Brand Loyalty, Power Of Persuasion, Product Knowledge, Influencing Decisions, Extrinsic Motivation, Demonstrating Value, Brand Perception, Adaptive Selling, Customer Loyalty, Gender Differences, Self Improvement, Body Language, Advertising Strategies, Storytelling In Advertising, Sales Techniques, Anchoring And Adjustment, Buyer Behavior Models, Personal Values, Influencer Marketing, Objection Handling, Emotional Decisions, Emotional Intelligence, Self Actualization, Consumer Mindset, Persuasive Communication, Motivation Triggers, Customer Psychology, Buyer Motivation, Incentive Programs, Social Media Marketing, Self Esteem, Relationship Building, Cultural Influences, Active Listening, Sales Empathy, Trust Building, Value Based Selling, Cognitive Biases, Change Management, Negotiation Tactics, Neuro Linguistic Programming NLP, Online Advertising, Anchoring Bias, Sales Promotions, Sales Cycle, Influence Techniques, Market Segmentation, Consumer Trust, Buyer Personas, Brand Perception Management, Social Comparison, Sales Objections, Call To Action, Brand Identity, Customer Journey Mapping, Ethical Persuasion, Emotion Regulation, Word Of Mouth Marketing, Needs And Wants, Pricing Strategies, Negotiation Skills, Emotional Selling, Personal Branding, Customer Satisfaction, Confirmation Bias, Referral Marketing, Building Credibility, Competitive Advantage, Sales Metrics, Goal Setting, Sales Pitch
Brand Perception Management Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Brand Perception Management
Brand perception management involves actively managing how a brand is perceived by both employees and consumers, especially when the brand′s values and corporate culture face pressure from internal or external sources. Employees′ perceptions can influence consumers′ perceptions, so it is important to align the organization′s values and culture with the brand image to maintain a positive reputation.
1. Solution: Training and clear communication about brand values.
Benefits: Increase employee alignment with brand values, resulting in consistent messaging and positive brand perception.
2. Solution: Encouraging employee participation in decision-making processes.
Benefits: Employees feel valued and understand the rationale behind decisions, leading to improved brand advocacy and consumer trust.
3. Solution: Internal policies and procedures that align with brand values.
Benefits: Promotes a positive company culture and reinforces brand values, resulting in increased product quality and consumer satisfaction.
4. Solution: Regularly engaging employees in discussions about brand perception.
Benefits: Improves understanding of customer needs and wants, leading to targeted and effective sales strategies.
5. Solution: Conducting market research to understand consumer perceptions.
Benefits: Provides insights into how the brand is perceived in the market, allowing for targeted improvements and enhanced brand positioning.
6. Solution: Consistent communication of brand values and message throughout the organization.
Benefits: Increases employee and consumer understanding and trust in the brand, leading to better sales outcomes.
7. Solution: Encouraging employee feedback and suggestions for improving brand perception.
Benefits: Empowers employees and promotes a positive work environment, which can lead to increased productivity and ultimately, positive brand perception.
8. Solution: Implementing a reward system for employees who embody brand values.
Benefits: Increases employee motivation and alignment with brand values, leading to enhanced customer experiences and positive brand perception.
9. Solution: Addressing any discrepancies between intended and perceived brand values.
Benefits: Ensures consistency and authenticity in brand messaging, which can build customer loyalty and trust.
10. Solution: Encouraging open and honest communication between employees and consumers.
Benefits: Allows for transparency and genuine engagement, leading to a stronger alignment between brand values and consumer perceptions.
CONTROL QUESTION: How might employees perceptions interact with consumers perceptions when a brands values and the organizations corporate culture come under pressure from internal or external sources?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, the ultimate goal for Brand Perception Management will be to achieve complete alignment between employees′ perceptions and consumers′ perceptions when it comes to a brand′s values and the organization′s corporate culture, even in the face of internal and external pressures. This can be accomplished through the following strategies:
1. Developing a strong and authentic brand identity: The first step towards achieving this goal is to establish a clear and consistent brand identity that reflects the organization′s values. This identity should be deeply ingrained in the company′s culture and communicated effectively to both employees and consumers.
2. Empowering employees to become brand ambassadors: Employees are the face of the company and have a direct impact on how consumers perceive the brand. By empowering them to be brand ambassadors, they will feel a sense of ownership and pride in promoting the brand′s values and culture, leading to a positive perception by consumers.
3. Creating a positive work environment: A positive work culture that aligns with the brand′s values is crucial for employee satisfaction and productivity. This will not only increase employee morale but also reflect positively on the brand′s image and reputation.
4. Ensuring transparency and open communication: In today′s digital age, it is crucial for organizations to be transparent and open in their communication. This includes being honest about any challenges or mistakes, as well as actively listening to and addressing any concerns or feedback from both employees and consumers.
5. Conducting regular surveys and assessments: Regularly gathering feedback from both employees and consumers through surveys and assessments can help identify any gaps between their perceptions and the brand′s values and culture. This information can then be used to make necessary changes and improvements.
6. Taking a proactive approach to addressing issues: Building a strong brand perception is not a one-time achievement, it requires continuous effort and monitoring. Organizations must be proactive in identifying and addressing any issues that may arise, whether from internal factors such as changes in leadership or external factors like crises or controversies.
Overall, the key to achieving this goal will be a strong and consistent focus on the brand′s values and corporate culture, ensuring that they are deeply embedded in every aspect of the organization and actively promoted by all stakeholders.
Customer Testimonials:
"I`m blown away by the value this dataset provides. The prioritized recommendations are incredibly useful, and the download process was seamless. A must-have for data enthusiasts!"
"Since using this dataset, my customers are finding the products they need faster and are more likely to buy them. My average order value has increased significantly."
"The variety of prioritization methods offered is fantastic. I can tailor the recommendations to my specific needs and goals, which gives me a huge advantage."
Brand Perception Management Case Study/Use Case example - How to use:
Synopsis:
Company ABC is a well-established consumer goods company known for its strong brand values and positive corporate culture. However, in recent years the company has faced several challenges that have put these values and culture under pressure. These challenges include internal issues such as leadership changes and cost-cutting measures, as well as external pressures from increased competition and changing consumer preferences. These factors have led to a shift in both employee and consumer perceptions of the brand.
The consulting team was brought in to help ABC manage the perception of their brand among both employees and consumers during this period of change. The goal of the project was to identify the key issues affecting brand perception, develop a strategy to address them, and implement tactics to improve brand perception among key stakeholders.
Consulting Methodology:
The consulting team used a three-step approach to understand and manage brand perception at Company ABC:
1. Research and Analysis: The first step was to gather data through surveys, focus groups, and interviews with both employees and consumers. This helped the team gain insights into the current perceptions of the brand, and identify any gaps between employee and consumer perceptions. The team also conducted a competitive analysis to understand how other companies in the industry were managing their brand perception.
2. Strategy Development: Based on the research and analysis, the team developed a strategy to address the identified issues and improve brand perception. This included aligning the brand′s values and corporate culture, as well as creating messaging and communication strategies to effectively convey these values to both employees and consumers.
3. Implementation: The final step was to implement the strategy through various tactics such as internal branding initiatives, targeted marketing campaigns, and employee training programs. The team also worked closely with the leadership team to ensure that the brand values and corporate culture were reflected in all aspects of the company’s operations.
Deliverables:
The consulting team delivered a comprehensive report outlining the findings from the research and analysis phase, along with recommendations for a brand perception management strategy. This report also included actionable steps and timelines for implementation. Additionally, the team provided ongoing support and guidance throughout the implementation process.
Implementation Challenges:
The biggest challenge faced by the consulting team was addressing the disconnect between employee and consumer perceptions of the brand. This was mainly due to the lack of clear communication and alignment between the company’s leadership and employees. The team had to work closely with the leadership team to ensure that the brand’s values were not only communicated effectively but also reflected in the company′s actions and decisions.
KPIs:
To measure the success of the brand perception management project, the team identified the following key performance indicators:
1. Employee satisfaction and engagement levels
2. Consumer satisfaction and perception of the brand
3. Sales and revenue growth
4. Social media sentiment analysis
5. Employee turnover rates
Management Considerations:
Managing brand perception during a period of change requires strong leadership and effective communication. Therefore, it was imperative for the leadership team at Company ABC to be actively involved in the project and continuously reinforce the brand’s values through their actions and decisions. The team also worked closely with the HR department to ensure that employee training programs were implemented effectively to align employees with the brand’s values.
Citations:
1. Brand Perception Management: Aligning Values and Culture for Success. Deloitte Consulting, 2018, www2.deloitte.com/us/en/insights/industry/manufacturing/brand-perception-management.html.
2. Fetscherin, Marc, et al. Consumer Perception of Corporate Social Responsibility Practices. Journal of Business Research, vol. 112, 2020, pp. 177-188., doi:10.1016/j.jbusres.2020.02.007.
3. Nielson, Karen. Outstanding Branding: Building a Positive Perception in Troubled Times. Forbes, 1 Apr. 2019, www.forbes.com/sites/northwesternmutual/2019/04/01/outstanding-branding-building-a-positive-perception-in-troubled-times/?sh=77991a22645c.
4. Brand Perception Management: Understanding the Influential Factors. MarketResearch.biz, 9 Dec. 2020, marketresearch.biz/reports/brand-perception-management-market/.
5. Ruggless, Ron.
avigating a Company′s Image Isn′t Always Easy. Nation′s Restaurant News, 17 Sept. 2018, www.nrn.com/future-50/navigating-company-s-image-isn-t-always-easy.
Security and Trust:
- Secure checkout with SSL encryption Visa, Mastercard, Apple Pay, Google Pay, Stripe, Paypal
- Money-back guarantee for 30 days
- Our team is available 24/7 to assist you - support@theartofservice.com
About the Authors: Unleashing Excellence: The Mastery of Service Accredited by the Scientific Community
Immerse yourself in the pinnacle of operational wisdom through The Art of Service`s Excellence, now distinguished with esteemed accreditation from the scientific community. With an impressive 1000+ citations, The Art of Service stands as a beacon of reliability and authority in the field.Our dedication to excellence is highlighted by meticulous scrutiny and validation from the scientific community, evidenced by the 1000+ citations spanning various disciplines. Each citation attests to the profound impact and scholarly recognition of The Art of Service`s contributions.
Embark on a journey of unparalleled expertise, fortified by a wealth of research and acknowledgment from scholars globally. Join the community that not only recognizes but endorses the brilliance encapsulated in The Art of Service`s Excellence. Enhance your understanding, strategy, and implementation with a resource acknowledged and embraced by the scientific community.
Embrace excellence. Embrace The Art of Service.
Your trust in us aligns you with prestigious company; boasting over 1000 academic citations, our work ranks in the top 1% of the most cited globally. Explore our scholarly contributions at: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=blokdyk
About The Art of Service:
Our clients seek confidence in making risk management and compliance decisions based on accurate data. However, navigating compliance can be complex, and sometimes, the unknowns are even more challenging.
We empathize with the frustrations of senior executives and business owners after decades in the industry. That`s why The Art of Service has developed Self-Assessment and implementation tools, trusted by over 100,000 professionals worldwide, empowering you to take control of your compliance assessments. With over 1000 academic citations, our work stands in the top 1% of the most cited globally, reflecting our commitment to helping businesses thrive.
Founders:
Gerard Blokdyk
LinkedIn: https://www.linkedin.com/in/gerardblokdijk/
Ivanka Menken
LinkedIn: https://www.linkedin.com/in/ivankamenken/
