Branding Toolkit

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Briefed edit, verify, and review materials for completeness, accuracy, and conformity to standards and organization Branding; ensures organization wide communications consistently reflect common themes, messages, and styles.

More Uses of the Branding Toolkit:

  • Drive awareness and adoption of your employer brand messaging internally to provide more consistency and clarity to your brand externally.

  • Be accountable for partnering with Employer Branding, employee resource groups, and organization recruiting to communicate with and engage a wider range of diverse communities.

  • Be accountable for working across several aspects of marketing from Digital Marketing to Branding and positioning, growth strategy, Go to Market strategy, and Customer Insights development.

  • Devise: work closely with marketing to ensure that external marketing activities are consistent with internal product strategy and product specific Branding initiatives.

  • Ensure Change Management and proper rollout of recruitment marketing programs through detailed Project Management and communications.

  • Standardize: work closely with organizations design department on all creative and Branding initiatives to ensure a consistent message across channels.

  • Coordinate: effectively integrate and drive organization Branding, values, frameworks, and solutions into learning content, messaging and layout design.

  • Supervise unit communications activities as research, Project Planning, metrics, Marketing Analytics, Branding, and other related areas.

  • Ensure your organization complies; as Talent Acquisition management, you develop and execute Talent Acquisition strategies reflecting current trends and innovative positioning.

  • Establish: implement design system and product Design Patterns across all product lines for a more unified product Branding / look and feel.

  • Ensure you are going to show you what you are great at, and going to help you break into all the other things you have always wanted to do, from Design to Strategy to Branding and on and on.

  • Supervise: partner with the internal communications team to drive awareness and adoption of employer brand messaging internally to provide consistency and clarity.

  • Be accountable for marketing internet marketing, Social Media and online advertising Branding media management Web Design and development SEO and search engine optimization.

  • Make sure that your operation leads internal Branding execution by linking to People Strategy and driving connection by employees to your Employee Promise and Value Proposition, in a cost effective, measurable manner.

  • Be the Branding expert to provide good guidance to external departments and internal creative teams on marketing campaigns and creatives.

  • Ensure you execute; lead Brand Management; through industry lead Branding, industry networking, industry communications, industry association membership, etc.

  • Ensure correct and consistent use of AWS style, Branding, service/product naming conventions, and legal and messaging requirements.

  • Guide: design, analyze and report on brand perception metrics to measure success of Branding efforts and to influence brand messaging and product innovation.

  • Manage: complete one unit on average per day, and continuously establish goals and evaluate metrics in order to enhance the overall process.

  • Coordinate with the marketing department to provide direction for user acquisition, web strategy, Branding, and product marketing.

  • Manage work with the Head of Talent to identify key recruiting metrics for your organization and work with the recruiting team to build and operationalize programs to drive improvements in metrics.

  • Ensure you unify; trusted organization partner to leading brands, your team of seasoned marketers and industry experts help companies build meaningful, lasting, performance based relationships with strategic partners.

  • Devise: consistently review the Rebranding Process and focus on areas of improvement in order to increase production and efficiency, while trying to eliminate waste and lower cost.

  • Ensure you have proven success in driving substantial results, ideally in B2C Branding, customer acquisition, site conversion and developing customer advocacy programs.

  • Ensure content accuracy and alignment with current Business Processes, organization Branding guidelines, procedures and systems.


Save time, empower your teams and effectively upgrade your processes with access to this practical Branding Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Branding related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Branding specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Branding Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Branding improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. What needs improvement? Why?

  2. Do you aggressively reward and promote the people who have the biggest impact on creating excellent Branding services/products?

  3. Why do you expend time and effort to implement measurement, for whom?

  4. Who defines the rules in relation to any given issue?

  5. Do you recognize Branding achievements?

  6. A compounding model resolution with available relevant data can often provide insight towards a solution methodology; which Branding models, tools and techniques are necessary?

  7. How will Branding decisions be made and monitored?

  8. What methods are feasible and acceptable to estimate the impact of reforms?

  9. Are there recognized Branding problems?

  10. How and when will the baselines be defined?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Branding book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Branding self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Branding Self-Assessment and Scorecard you will develop a clear picture of which Branding areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Branding Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Branding projects with the 62 implementation resources:

  • 62 step-by-step Branding Project Management Form Templates covering over 1500 Branding project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Branding project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Branding project team have enough people to execute the Branding project plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Branding project plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Branding Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Branding project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Branding project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Branding project with this in-depth Branding Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Branding projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based best practice strategies aligned with overall goals
  • Integrate recent advances in Branding and put Process Design strategies into practice according to best practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Branding investments work better.

This Branding All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.