Campaign Strategy Toolkit

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Lead End To End acquisition Campaign Strategy, planning, launch, optimization and Performance Measurement across digital channels, with a focus on execution for paid search, display retargeting, and paid social.

More Uses of the Campaign Strategy Toolkit:

  • Establish that your team prepares and presents advertising Campaign Strategy and campaign analysis and results to internal audiences.

  • Guide: Campaign Strategy, timeline and regional business unit guidance.

  • Steer: program and Campaign Strategy and design.

  • Analyze and interpret content and campaign performance, applying learnings to shape future content and Campaign Strategy.

  • Ensure you oversee; build Campaign Strategy, Value Propositions and messaging, contact Acquisition Strategy, and content that get results.

  • Head: own portion of Campaign Strategy by fully understanding the database and customer outcomes to ensure that you not only get the campaigns out the door, and support the bigger picture.

  • Create outreach Campaign Strategy.

  • Ensure you gain; lead weekly Campaign Strategy and coaching calls with sales teams.

  • Manage: own Campaign Strategy and implementation with support from design, content and product Marketing Teams.

  • Steer: plan, build and execute B2B Campaign Strategy.

  • Ensure you lead; understand the total Addressable Market, Customer Needs, buying drivers, challenges and Competitive Landscape for each marketable Solution and build an integrated Campaign Strategy based on analysis.

  • Prepare for, conduct, and follow up with monthly client Campaign Strategy and performance calls.

  • Manage work with Business Leaders to better understand your organizations goals and to identify and understand challenges in order to better determine appropriate Campaign Strategy.

  • Systematize: own Campaign Strategy and demand journeys by leading cross functional teams across Demand Generation, Field Marketing, Digital Marketing, Product Marketing, and Marketing Operations.

  • Create and execute a Campaign Strategy for all or specific solutions.

  • Develop and execute Marketing Campaign Strategy by market.

  • Help lead brand and product Campaign Strategy Development for clients.

  • Govern: partner with marketing colleagues to lead the Demand Generation Campaign Strategy.

  • Use a variety of statistic, analytic, Data Visualization Tools to project, monitor, report Campaign Strategy outcomes.

  • Lead: content and Campaign Strategy leader.

  • Oversee: monitor coverage for clients and competitors to drive Campaign Strategy.

  • Formulate: work hand in hand with a paid media strategist to plan and execute client Campaign Strategy.

  • Systematize: partner with the Marketing Team to develop targeted messaging, content and Campaign Strategy to create awareness, demand, adoption and engagement for cortex products.

  • Consult with clients and determine Campaign Strategy.

  • Collaborate with it, ad operations, and Media Planning teams on site tagging, creative tag delivery, Campaign Strategy/execution, and reporting.


Save time, empower your teams and effectively upgrade your processes with access to this practical Campaign Strategy Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Campaign Strategy related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Campaign Strategy specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Campaign Strategy Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Campaign Strategy improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. Is pre-qualification of suppliers carried out?

  2. Is it clearly defined in and to your organization what you do?

  3. Will there be any necessary staff changes (redundancies or new hires)?

  4. What are the best opportunities for value improvement?

  5. What are the necessary qualifications?

  6. In retrospect, of the projects that you pulled the plug on, what percent do you wish had been allowed to keep going, and what percent do you wish had ended earlier?

  7. How are costs allocated?

  8. What data is gathered?

  9. Is the solution cost-effective?

  10. Political -is anyone trying to undermine this project?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Campaign Strategy book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Campaign Strategy self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Campaign Strategy Self-Assessment and Scorecard you will develop a clear picture of which Campaign Strategy areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Campaign Strategy Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Campaign Strategy projects with the 62 implementation resources:

  • 62 step-by-step Campaign Strategy Project Management Form Templates covering over 1500 Campaign Strategy project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Campaign Strategy project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Campaign Strategy Project Team have enough people to execute the Campaign Strategy Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Campaign Strategy Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Campaign Strategy Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Campaign Strategy project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Campaign Strategy project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Campaign Strategy project with this in-depth Campaign Strategy Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Campaign Strategy projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Campaign Strategy and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Campaign Strategy investments work better.

This Campaign Strategy All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.