Looking for a comprehensive solution to your event management needs? Look no further!
Introducing the Digital Advertising in Event Management Knowledge Base.
This all-in-one dataset contains 1538 prioritized requirements, solutions, benefits, and real-world case studies, making it the most valuable tool for professionals like you.
What sets our product apart from competitors and alternatives? Our Digital Advertising in Event Management dataset offers a level of depth and usability that cannot be matched.
With a focus on urgency and scope, this dataset provides you with the most important questions to ask to get the best results.
By utilizing it, you can save time, money, and effort by having all the necessary information in one place.
Our product is designed for professionals like event planners, marketers, and business owners who want to maximize their digital advertising efforts in event management.
With detailed specifications and an easy-to-use format, you can quickly find the exact solution you need without wasting valuable time.
Why spend exorbitant amounts on expensive tools or consultants when you can have the same level of expertise at an affordable price? Our DIY approach allows you to have full control over your digital advertising strategies while still receiving expert guidance from our dataset.
Not convinced yet? Our product also offers a wealth of benefits, such as streamlining your event management processes, attracting more attendees, and increasing your ROI.
We guarantee that using our Digital Advertising in Event Management Knowledge Base will take your events to the next level.
But don′t just take our word for it.
Our extensive research on digital advertising in event management has proven the effectiveness and impact of our dataset.
Don′t miss out on the opportunity to enhance your business success.
Investing in our Digital Advertising in Event Management Knowledge Base is not only a smart move for professionals but also for businesses of all sizes.
With a one-time cost, you have unlimited access to the most comprehensive and up-to-date digital advertising information that will give your events a competitive edge.
Don′t waste any more time trying to piece together information from various sources.
Get the complete picture with our Digital Advertising in Event Management Knowledge Base.
With its pros and cons clearly outlined, you can make informed decisions and take your events to new heights.
Say goodbye to the stress and hassle of event management and hello to success with the Digital Advertising in Event Management Knowledge Base.
Try it now!
What is the role of your organization/departments in informing and implementing your digital advertising strategies? Will the budget for paid media be segmented between digital and traditional advertising or will it be all for digital? How can an omnichannel advertising platform provider support the challenged news publishing industry to transform digitally?
Digital Advertising
The organization/ departments are responsible for creating and executing digital advertising strategies to reach target audiences and drive business goals.
1. The organization should have a dedicated events team/department responsible for creating and executing digital advertising campaigns.
Benefits: This ensures specialized expertise and focus on promoting the event through various digital channels.
2. The marketing department can work with the events team to develop digital advertising strategies that align with overall brand messaging.
Benefits: Consistent branding and messaging across all marketing efforts can enhance the event′s reputation and reach a wider audience.
3. The finance department can allocate budget for the digital advertising campaigns and track their return on investment (ROI).
Benefits: Proper budgeting and tracking of ROI can help optimize advertising spend and measure the success of the campaigns.
4. The sales department can collaborate with the events team to target specific audiences and generate leads through digital advertising.
Benefits: Targeted advertising can attract potential attendees and drive ticket sales, while generating leads for potential future events.
5. The tech/IT department can provide support in setting up and managing digital advertising platforms/tools such as social media ads or email marketing software.
Benefits: Having technical support can ensure efficient and effective execution of digital advertising campaigns.
6. The operations/logistics department can help create and disseminate digital collateral such as event banners and graphics for use in digital advertising.
Benefits: This ensures visually appealing and professional-looking advertising materials, which can attract attention and boost event credibility.
7. The PR/communications department can work with the events team to integrate messaging and promotional efforts across both traditional and digital channels.
Benefits: A cohesive approach to promotions can enhance the event′s visibility and credibility, potentially attracting more attendees and sponsors.
8. The data analytics department can help evaluate the effectiveness of digital advertising strategies by tracking metrics such as click-through rates and website traffic.
Benefits: This provides valuable insights to improve future digital advertising efforts and measure the overall impact of the event.
CONTROL QUESTION: What is the role of the organization/departments in informing and implementing the digital advertising strategies?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our organization will have completely revolutionized the digital advertising industry. Our big hairy audacious goal is to become the leading authority in digital advertising, setting the standards for innovative and successful strategies that other organizations will strive to replicate.
The role of our organization and its departments in achieving this goal will be crucial. We will have a dedicated team of experts in digital advertising, constantly researching and developing cutting-edge techniques and technologies to stay ahead of the game.
Our organization will also have strong partnerships and collaborations with other industry leaders and influencers, allowing us to continuously learn and adapt to the ever-changing landscape of digital advertising.
Furthermore, our departments will play a crucial role in informing and implementing our digital advertising strategies. Our marketing department will gather market insights and consumer data to inform our approach, while our creative team will develop visually stunning and engaging ads that speak to our target audience.
Our sales team will work closely with clients to understand their goals and customize our strategies to meet their specific needs. Our technology department will continually enhance our capabilities and provide innovative solutions for targeting, tracking, and analyzing the effectiveness of our digital advertising efforts.
Overall, our organization and its departments will work together seamlessly to inform and implement the most effective and impactful digital advertising strategies for our clients, ultimately leading us towards achieving our big hairy audacious goal of becoming the dominant force in the digital advertising industry.
"If you`re looking for a dataset that delivers actionable insights, look no further. The prioritized recommendations are well-organized, making it a joy to work with. Definitely recommend!"
Introduction
In today′s digital world, advertising has moved away from traditional methods such as television and print to digital channels. Digital advertising has become an essential tool for organizations to reach their target audience, promote their products or services, and increase brand awareness. With the rise of technology and social media, the role of organizations and their departments in informing and implementing digital advertising strategies has become crucial for success.
Client Situation
ABC Inc. is a mid-sized company operating in the retail industry, specializing in personalized home décor and furniture. The company has seen steady growth over the years but is facing increased competition from online retailers. The traditional advertising methods used by ABC Inc. are no longer effective in reaching its target audience, which consists of millennials and generation Z. The organization has recognized the need to shift to digital advertising to stay relevant and competitive in the market.
Consulting Methodology
Our consulting firm, XYZ Consulting, was hired by ABC Inc. to assist them in developing and implementing a digital advertising strategy. We followed a four-step methodology:
1. Research and Analysis: Our team conducted thorough research on the industry, target audience, competitors, and current marketing efforts of ABC Inc. This helped us gain insights into the organization′s strengths, weaknesses, opportunities, and threats.
2. Strategy Development: Based on our analysis, we developed a comprehensive digital advertising strategy that aligned with the client′s business goals and budget. The strategy included the selection of appropriate digital channels, messaging, and timelines.
3. Implementation: After approval from the client, we began implementing the strategy. This involved creating ad campaigns, developing creative assets, and optimizing the campaigns based on performance metrics.
4. Monitoring and Reporting: Throughout the implementation process, we monitored the performance of the digital advertising campaigns and provided regular reports to ABC Inc. This helped us identify areas of improvement and make necessary adjustments to ensure optimal results.
Deliverables
1. Digital Advertising Strategy: The strategy included recommendations for digital channels to best reach the target audience, messaging, and budget allocation.
2. Creative Assets: Our team created creative assets for digital ad campaigns, including visuals, copy, and videos.
3. Performance Metrics: We established key performance indicators (KPIs) such as click-through rate (CTR), conversions, and return on investment (ROI) to measure the success of the campaigns.
Implementation Challenges
1. Limited Budget: One of the biggest challenges faced while implementing the digital advertising strategy was the limited budget allocated by ABC Inc. Digital advertising can be costly, and it was crucial to optimize the budget to achieve the desired results.
2. Understanding the Target Audience: As the target audience of ABC Inc. consisted mainly of millennials and generation Z, it was important to conduct thorough research and develop effective strategies to engage this demographic.
3. Ad Fatigue: Ad fatigue is a common challenge in digital advertising, where consumers are exposed to a high number of ads, leading to a decline in their effectiveness. To prevent this, we ensured that our creative assets were regularly updated and optimized for better engagement.
KPIs and Management Considerations
1. Click-Through Rate (CTR): CTR measures the number of clicks an ad receives divided by its impressions. A high CTR indicates that the ad is resonating with the target audience and driving them to take action.
2. Conversions: Conversions refer to the number of people who complete a desired action, such as making a purchase, after clicking on an ad. The aim of digital advertising is to convert the target audience into customers, making this a vital KPI to measure success.
3. Return on Investment (ROI): ROI measures the return on the investment made in digital advertising. It is calculated by dividing the profit generated from the ad campaign by the total cost. This KPI helps the organization understand the effectiveness and profitability of their digital advertising efforts.
Management considerations for ABC Inc. include closely monitoring the KPIs, regular communication with the consulting firm, and making necessary adjustments to the strategy based on performance. It is also essential for the organization to continuously learn and adapt to changes in the digital landscape to stay competitive.
Citations
1. According to a whitepaper by McKinsey & Company, digital advertising can improve ROI by targeting specific audiences, reducing wastage, and providing measurable results (Jain & Weaver, 2019).
2. A study published in the Journal of Business Research found that digital advertising leads to increased brand awareness, brand loyalty, and purchase intent among consumers (Kozak et al., 2017).
3. In a market research report by eMarketer, it was estimated that spending on digital ads will reach $172 billion in 2020, accounting for 50% of total advertising budgets globally (eMarketer, 2020).
Conclusion
In conclusion, the role of organizations and their departments in informing and implementing digital advertising strategies is crucial for success in today′s digital world. With the rise of technology and changing consumer behavior, it is necessary for organizations to continuously adapt and invest in digital advertising to stay relevant and competitive in the market. Our consulting firm was able to assist ABC Inc. in developing an effective digital advertising strategy, helping them reach their target audience, increase brand awareness, and drive conversions. Ongoing monitoring and management of digital advertising efforts are essential for sustained success in the ever-evolving digital landscape.
Introducing the Digital Advertising in Event Management Knowledge Base.
This all-in-one dataset contains 1538 prioritized requirements, solutions, benefits, and real-world case studies, making it the most valuable tool for professionals like you.
What sets our product apart from competitors and alternatives? Our Digital Advertising in Event Management dataset offers a level of depth and usability that cannot be matched.
With a focus on urgency and scope, this dataset provides you with the most important questions to ask to get the best results.
By utilizing it, you can save time, money, and effort by having all the necessary information in one place.
Our product is designed for professionals like event planners, marketers, and business owners who want to maximize their digital advertising efforts in event management.
With detailed specifications and an easy-to-use format, you can quickly find the exact solution you need without wasting valuable time.
Why spend exorbitant amounts on expensive tools or consultants when you can have the same level of expertise at an affordable price? Our DIY approach allows you to have full control over your digital advertising strategies while still receiving expert guidance from our dataset.
Not convinced yet? Our product also offers a wealth of benefits, such as streamlining your event management processes, attracting more attendees, and increasing your ROI.
We guarantee that using our Digital Advertising in Event Management Knowledge Base will take your events to the next level.
But don′t just take our word for it.
Our extensive research on digital advertising in event management has proven the effectiveness and impact of our dataset.
Don′t miss out on the opportunity to enhance your business success.
Investing in our Digital Advertising in Event Management Knowledge Base is not only a smart move for professionals but also for businesses of all sizes.
With a one-time cost, you have unlimited access to the most comprehensive and up-to-date digital advertising information that will give your events a competitive edge.
Don′t waste any more time trying to piece together information from various sources.
Get the complete picture with our Digital Advertising in Event Management Knowledge Base.
With its pros and cons clearly outlined, you can make informed decisions and take your events to new heights.
Say goodbye to the stress and hassle of event management and hello to success with the Digital Advertising in Event Management Knowledge Base.
Try it now!
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1538 prioritized Digital Advertising requirements. - Extensive coverage of 146 Digital Advertising topic scopes.
- In-depth analysis of 146 Digital Advertising step-by-step solutions, benefits, BHAGs.
- Detailed examination of 146 Digital Advertising case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Disaster Recovery, Fundraising Goals, Audio Equipment, Transportation Services, Information Technology, Software Applications, Service Portfolio Management, Industry events, Logistics Coordination, Business Partner, Decor Design, Proposal Writing, Data Breaches, Registration Software, Change Management, Availability Management, System Dynamics, Vendor Trust, VIP Experiences, Deployment Procedures, Donation Management, Public Relations, Outdoor Events, Contract Negotiations, Sponsor Partnerships, Manufacturing Processes, Virtual Events, Strategy Validation, Data Ownership, Security Event Management, Online Promotion, Security Information Sharing, Centralized Logging, Product Demonstrations, Business Networking, Monitoring Thresholds, Enterprise Market, Site Visits, Sponsorship Opportunities, License Management, Fundraising Campaigns, Interactive Activities, Transportation Arrangements, In The List, Accounting Practices, Invitation Design, Configuration Items, Volunteer Management, Program Development, Product Launches, Service Desk, Management Systems, Signal-to-noise ratio, Security Information and Event Management, Worker Management, Supplier Service Review, Social Events, Incentive Programs, Enterprise Strategy, Event Management, Meeting Agendas, Event Technology, Supportive Leadership, Event Planning, Event Apps, Metadata Creation, Site Selection, Continuous Improvement, Print Materials, Digital Advertising, Alternative Site, Future Technology, Supplier Monitoring, Release Notes, Post Event Evaluation, Staging Solutions, Marketing Strategy, Water Resource Management, Community Events, Security exception management, Vendor Contracts, Data Security, Natural Resource Management, Machine Learning, Cybersecurity Resilience, Transportation Logistics, Legacy SIEM, Workforce Safety, Negotiation Skills, Security Standards and Guidelines, Stage Design, Deployment Coordination, Capacity Management, Volunteer Recruitment, Vendor Selection, Real Time Alerts, Branding Strategy, Environment Management, Resistance Management, Ticket Management, IT Environment, Promotional Materials, Governance Principles, Experiential Marketing, Supplier Management, Concert Production, Credit Card Processing, Team Management, Language Translation, Logistical Support, Action Plan, Client Meetings, Special Effects, Emergency Evacuation, Permit Requirements, Budget Management, Emergency Resources, Control System Engineering, Security Measures, Planning Timelines, Event Coordination, Adjust and Control, Hotel Reservations, Social Media Presence, Volunteer Communication, IT Systems, Catering Services, Contract Review, Retreat Planning, Signage Design, Food And Beverage, Live Streaming, Authentication Process, Press Releases, Social Impact, Trade Shows, Risk Management, Collaborative Planning, Team Building, Interactive Displays, IT Policies, Service Level Management, Corporate Events, Systems Review, Risk Assessment, Security incident management software
Digital Advertising Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Digital Advertising
The organization/ departments are responsible for creating and executing digital advertising strategies to reach target audiences and drive business goals.
1. The organization should have a dedicated events team/department responsible for creating and executing digital advertising campaigns.
Benefits: This ensures specialized expertise and focus on promoting the event through various digital channels.
2. The marketing department can work with the events team to develop digital advertising strategies that align with overall brand messaging.
Benefits: Consistent branding and messaging across all marketing efforts can enhance the event′s reputation and reach a wider audience.
3. The finance department can allocate budget for the digital advertising campaigns and track their return on investment (ROI).
Benefits: Proper budgeting and tracking of ROI can help optimize advertising spend and measure the success of the campaigns.
4. The sales department can collaborate with the events team to target specific audiences and generate leads through digital advertising.
Benefits: Targeted advertising can attract potential attendees and drive ticket sales, while generating leads for potential future events.
5. The tech/IT department can provide support in setting up and managing digital advertising platforms/tools such as social media ads or email marketing software.
Benefits: Having technical support can ensure efficient and effective execution of digital advertising campaigns.
6. The operations/logistics department can help create and disseminate digital collateral such as event banners and graphics for use in digital advertising.
Benefits: This ensures visually appealing and professional-looking advertising materials, which can attract attention and boost event credibility.
7. The PR/communications department can work with the events team to integrate messaging and promotional efforts across both traditional and digital channels.
Benefits: A cohesive approach to promotions can enhance the event′s visibility and credibility, potentially attracting more attendees and sponsors.
8. The data analytics department can help evaluate the effectiveness of digital advertising strategies by tracking metrics such as click-through rates and website traffic.
Benefits: This provides valuable insights to improve future digital advertising efforts and measure the overall impact of the event.
CONTROL QUESTION: What is the role of the organization/departments in informing and implementing the digital advertising strategies?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our organization will have completely revolutionized the digital advertising industry. Our big hairy audacious goal is to become the leading authority in digital advertising, setting the standards for innovative and successful strategies that other organizations will strive to replicate.
The role of our organization and its departments in achieving this goal will be crucial. We will have a dedicated team of experts in digital advertising, constantly researching and developing cutting-edge techniques and technologies to stay ahead of the game.
Our organization will also have strong partnerships and collaborations with other industry leaders and influencers, allowing us to continuously learn and adapt to the ever-changing landscape of digital advertising.
Furthermore, our departments will play a crucial role in informing and implementing our digital advertising strategies. Our marketing department will gather market insights and consumer data to inform our approach, while our creative team will develop visually stunning and engaging ads that speak to our target audience.
Our sales team will work closely with clients to understand their goals and customize our strategies to meet their specific needs. Our technology department will continually enhance our capabilities and provide innovative solutions for targeting, tracking, and analyzing the effectiveness of our digital advertising efforts.
Overall, our organization and its departments will work together seamlessly to inform and implement the most effective and impactful digital advertising strategies for our clients, ultimately leading us towards achieving our big hairy audacious goal of becoming the dominant force in the digital advertising industry.
Customer Testimonials:
"If you`re looking for a dataset that delivers actionable insights, look no further. The prioritized recommendations are well-organized, making it a joy to work with. Definitely recommend!"
"I`ve tried other datasets in the past, but none compare to the quality of this one. The prioritized recommendations are not only accurate but also presented in a way that is easy to digest. Highly satisfied!"
"I can`t imagine working on my projects without this dataset. The prioritized recommendations are spot-on, and the ease of integration into existing systems is a huge plus. Highly satisfied with my purchase!"
Digital Advertising Case Study/Use Case example - How to use:
Introduction
In today′s digital world, advertising has moved away from traditional methods such as television and print to digital channels. Digital advertising has become an essential tool for organizations to reach their target audience, promote their products or services, and increase brand awareness. With the rise of technology and social media, the role of organizations and their departments in informing and implementing digital advertising strategies has become crucial for success.
Client Situation
ABC Inc. is a mid-sized company operating in the retail industry, specializing in personalized home décor and furniture. The company has seen steady growth over the years but is facing increased competition from online retailers. The traditional advertising methods used by ABC Inc. are no longer effective in reaching its target audience, which consists of millennials and generation Z. The organization has recognized the need to shift to digital advertising to stay relevant and competitive in the market.
Consulting Methodology
Our consulting firm, XYZ Consulting, was hired by ABC Inc. to assist them in developing and implementing a digital advertising strategy. We followed a four-step methodology:
1. Research and Analysis: Our team conducted thorough research on the industry, target audience, competitors, and current marketing efforts of ABC Inc. This helped us gain insights into the organization′s strengths, weaknesses, opportunities, and threats.
2. Strategy Development: Based on our analysis, we developed a comprehensive digital advertising strategy that aligned with the client′s business goals and budget. The strategy included the selection of appropriate digital channels, messaging, and timelines.
3. Implementation: After approval from the client, we began implementing the strategy. This involved creating ad campaigns, developing creative assets, and optimizing the campaigns based on performance metrics.
4. Monitoring and Reporting: Throughout the implementation process, we monitored the performance of the digital advertising campaigns and provided regular reports to ABC Inc. This helped us identify areas of improvement and make necessary adjustments to ensure optimal results.
Deliverables
1. Digital Advertising Strategy: The strategy included recommendations for digital channels to best reach the target audience, messaging, and budget allocation.
2. Creative Assets: Our team created creative assets for digital ad campaigns, including visuals, copy, and videos.
3. Performance Metrics: We established key performance indicators (KPIs) such as click-through rate (CTR), conversions, and return on investment (ROI) to measure the success of the campaigns.
Implementation Challenges
1. Limited Budget: One of the biggest challenges faced while implementing the digital advertising strategy was the limited budget allocated by ABC Inc. Digital advertising can be costly, and it was crucial to optimize the budget to achieve the desired results.
2. Understanding the Target Audience: As the target audience of ABC Inc. consisted mainly of millennials and generation Z, it was important to conduct thorough research and develop effective strategies to engage this demographic.
3. Ad Fatigue: Ad fatigue is a common challenge in digital advertising, where consumers are exposed to a high number of ads, leading to a decline in their effectiveness. To prevent this, we ensured that our creative assets were regularly updated and optimized for better engagement.
KPIs and Management Considerations
1. Click-Through Rate (CTR): CTR measures the number of clicks an ad receives divided by its impressions. A high CTR indicates that the ad is resonating with the target audience and driving them to take action.
2. Conversions: Conversions refer to the number of people who complete a desired action, such as making a purchase, after clicking on an ad. The aim of digital advertising is to convert the target audience into customers, making this a vital KPI to measure success.
3. Return on Investment (ROI): ROI measures the return on the investment made in digital advertising. It is calculated by dividing the profit generated from the ad campaign by the total cost. This KPI helps the organization understand the effectiveness and profitability of their digital advertising efforts.
Management considerations for ABC Inc. include closely monitoring the KPIs, regular communication with the consulting firm, and making necessary adjustments to the strategy based on performance. It is also essential for the organization to continuously learn and adapt to changes in the digital landscape to stay competitive.
Citations
1. According to a whitepaper by McKinsey & Company, digital advertising can improve ROI by targeting specific audiences, reducing wastage, and providing measurable results (Jain & Weaver, 2019).
2. A study published in the Journal of Business Research found that digital advertising leads to increased brand awareness, brand loyalty, and purchase intent among consumers (Kozak et al., 2017).
3. In a market research report by eMarketer, it was estimated that spending on digital ads will reach $172 billion in 2020, accounting for 50% of total advertising budgets globally (eMarketer, 2020).
Conclusion
In conclusion, the role of organizations and their departments in informing and implementing digital advertising strategies is crucial for success in today′s digital world. With the rise of technology and changing consumer behavior, it is necessary for organizations to continuously adapt and invest in digital advertising to stay relevant and competitive in the market. Our consulting firm was able to assist ABC Inc. in developing an effective digital advertising strategy, helping them reach their target audience, increase brand awareness, and drive conversions. Ongoing monitoring and management of digital advertising efforts are essential for sustained success in the ever-evolving digital landscape.
Security and Trust:
- Secure checkout with SSL encryption Visa, Mastercard, Apple Pay, Google Pay, Stripe, Paypal
- Money-back guarantee for 30 days
- Our team is available 24/7 to assist you - support@theartofservice.com
About the Authors: Unleashing Excellence: The Mastery of Service Accredited by the Scientific Community
Immerse yourself in the pinnacle of operational wisdom through The Art of Service`s Excellence, now distinguished with esteemed accreditation from the scientific community. With an impressive 1000+ citations, The Art of Service stands as a beacon of reliability and authority in the field.Our dedication to excellence is highlighted by meticulous scrutiny and validation from the scientific community, evidenced by the 1000+ citations spanning various disciplines. Each citation attests to the profound impact and scholarly recognition of The Art of Service`s contributions.
Embark on a journey of unparalleled expertise, fortified by a wealth of research and acknowledgment from scholars globally. Join the community that not only recognizes but endorses the brilliance encapsulated in The Art of Service`s Excellence. Enhance your understanding, strategy, and implementation with a resource acknowledged and embraced by the scientific community.
Embrace excellence. Embrace The Art of Service.
Your trust in us aligns you with prestigious company; boasting over 1000 academic citations, our work ranks in the top 1% of the most cited globally. Explore our scholarly contributions at: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=blokdyk
About The Art of Service:
Our clients seek confidence in making risk management and compliance decisions based on accurate data. However, navigating compliance can be complex, and sometimes, the unknowns are even more challenging.
We empathize with the frustrations of senior executives and business owners after decades in the industry. That`s why The Art of Service has developed Self-Assessment and implementation tools, trusted by over 100,000 professionals worldwide, empowering you to take control of your compliance assessments. With over 1000 academic citations, our work stands in the top 1% of the most cited globally, reflecting our commitment to helping businesses thrive.
Founders:
Gerard Blokdyk
LinkedIn: https://www.linkedin.com/in/gerardblokdijk/
Ivanka Menken
LinkedIn: https://www.linkedin.com/in/ivankamenken/
