Inbound Marketing Toolkit

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Interpret defined strategy from Marketing Management to create, execute and manage targeted marketing and Inbound Marketing campaigns focused on building brand awareness, driving credibility and generating leads for clients.

More Uses of the Inbound Marketing Toolkit:

  • Create content for Inbound Marketing programs.

  • Evaluate: web based approach to your Inbound Marketing strategy.

  • Become the expert in end to end Inbound Marketing and other lifecycle stage optimization tactics.

  • Manage work with Inbound Marketing to cultivate customer/prospect relationship.

  • Ensure you manage; and identify how fit into the Inbound Marketing strategy.

  • Fill the funnel create and execute account specific strategies in order to move accounts through the Sales Funnel and meet Inbound Marketing goals.

  • Coordinate: expert at B2B marketing with a focus on Inbound Marketing, lead acquisition, and nurturing.

  • Follow up on Inbound Marketing leads and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects.

  • Develop internal Inbound Marketing materials and campaigns in order to drive new business and build relationships with prospects.

  • Standardize: digital and Inbound Marketing.

  • Establish closed loop analytics with sales to understand how your Inbound Marketing activity turns into customers, and continually refine your process to convert customers.

  • Oversee Lead Generation strategies through Inbound Marketing campaigns.

  • Devise: SEO and Inbound Marketing strategy.

  • Ensure you unite; Inbound Marketing execution and strategy skills.


Save time,, empower your teams and effectively upgrade your processes with access to this practical Inbound Marketing Toolkit and guide. Address common challenges with best-practice templates, step-by-step Work Plans and maturity diagnostics for any Inbound Marketing related project.

Download the Toolkit and in Three Steps you will be guided from idea to implementation results.

The Toolkit contains the following practical and powerful enablers with new and updated Inbound Marketing specific requirements:

STEP 1: Get your bearings

Start with...

  • The latest quick edition of the Inbound Marketing Self Assessment book in PDF containing 49 requirements to perform a quickscan, get an overview and share with stakeholders.

Organized in a Data Driven improvement cycle RDMAICS (Recognize, Define, Measure, Analyze, Improve, Control and Sustain), check the…

  • Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

Then find your goals...

STEP 2: Set concrete goals, tasks, dates and numbers you can track

Featuring 999 new and updated case-based questions, organized into seven core areas of Process Design, this Self-Assessment will help you identify areas in which Inbound Marketing improvements can be made.

Examples; 10 of the 999 standard requirements:

  1. What process should you select for improvement?

  2. What qualifications and skills do you need?

  3. Have specific policy objectives been defined?

  4. In what way can you redefine the criteria of choice clients have in your category in your favor?

  5. What are the top 3 things at the forefront of your Inbound Marketing agendas for the next 3 years?

  6. How can you become more high-tech but still be high touch?

  7. How often will data be collected for measures?

  8. How can auditing be a preventative security measure?

  9. How can you manage cost down?

  10. Who will be responsible for making the decisions to include or exclude requested changes once Inbound Marketing is underway?

Complete the self assessment, on your own or with a team in a workshop setting. Use the workbook together with the self assessment requirements spreadsheet:

  • The workbook is the latest in-depth complete edition of the Inbound Marketing book in PDF containing 994 requirements, which criteria correspond to the criteria in...

Your Inbound Marketing self-assessment dashboard which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next:

  • The Self-Assessment Excel Dashboard; with the Inbound Marketing Self-Assessment and Scorecard you will develop a clear picture of which Inbound Marketing areas need attention, which requirements you should focus on and who will be responsible for them:

    • Shows your organization instant insight in areas for improvement: Auto generates reports, radar chart for maturity assessment, insights per process and participant and bespoke, ready to use, RACI Matrix
    • Gives you a professional Dashboard to guide and perform a thorough Inbound Marketing Self-Assessment
    • Is secure: Ensures offline Data Protection of your Self-Assessment results
    • Dynamically prioritized projects-ready RACI Matrix shows your organization exactly what to do next:


STEP 3: Implement, Track, follow up and revise strategy

The outcomes of STEP 2, the self assessment, are the inputs for STEP 3; Start and manage Inbound Marketing projects with the 62 implementation resources:

  • 62 step-by-step Inbound Marketing Project Management Form Templates covering over 1500 Inbound Marketing project requirements and success criteria:

Examples; 10 of the check box criteria:

  1. Cost Management Plan: Eac -estimate at completion, what is the total job expected to cost?

  2. Activity Cost Estimates: In which phase of the Acquisition Process cycle does source qualifications reside?

  3. Project Scope Statement: Will all Inbound Marketing project issues be unconditionally tracked through the Issue Resolution process?

  4. Closing Process Group: Did the Inbound Marketing Project Team have enough people to execute the Inbound Marketing Project Plan?

  5. Source Selection Criteria: What are the guidelines regarding award without considerations?

  6. Scope Management Plan: Are Corrective Actions taken when actual results are substantially different from detailed Inbound Marketing Project Plan (variances)?

  7. Initiating Process Group: During which stage of Risk planning are risks prioritized based on probability and impact?

  8. Cost Management Plan: Is your organization certified as a supplier, wholesaler, regular dealer, or manufacturer of corresponding products/supplies?

  9. Procurement Audit: Was a formal review of tenders received undertaken?

  10. Activity Cost Estimates: What procedures are put in place regarding bidding and cost comparisons, if any?

Step-by-step and complete Inbound Marketing Project Management Forms and Templates including check box criteria and templates.

1.0 Initiating Process Group:

2.0 Planning Process Group:

3.0 Executing Process Group:

  • 3.1 Team Member Status Report
  • 3.2 Change Request
  • 3.3 Change Log
  • 3.4 Decision Log
  • 3.5 Quality Audit
  • 3.6 Team Directory
  • 3.7 Team Operating Agreement
  • 3.8 Team Performance Assessment
  • 3.9 Team Member Performance Assessment
  • 3.10 Issue Log

4.0 Monitoring and Controlling Process Group:

  • 4.1 Inbound Marketing project Performance Report
  • 4.2 Variance Analysis
  • 4.3 Earned Value Status
  • 4.4 Risk Audit
  • 4.5 Contractor Status Report
  • 4.6 Formal Acceptance

5.0 Closing Process Group:

  • 5.1 Procurement Audit
  • 5.2 Contract Close-Out
  • 5.3 Inbound Marketing project or Phase Close-Out
  • 5.4 Lessons Learned



With this Three Step process you will have all the tools you need for any Inbound Marketing project with this in-depth Inbound Marketing Toolkit.

In using the Toolkit you will be better able to:

  • Diagnose Inbound Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
  • Implement evidence-based Best Practice strategies aligned with overall goals
  • Integrate recent advances in Inbound Marketing and put Process Design strategies into practice according to Best Practice guidelines

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role; In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Toolkit empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Inbound Marketing investments work better.

This Inbound Marketing All-Inclusive Toolkit enables You to be that person.


Includes lifetime updates

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.