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Are you looking to dominate the market and drive success in the ever-evolving world of networked business? Look no further than our Market Dominance in Platform Strategy knowledge base.
Our comprehensive dataset consists of 1557 prioritized requirements, solutions, and benefits for creating and capturing value in the networked business world.
With a focus on urgency and scope, this knowledge base provides you with the most important questions to ask for achieving results in a timely and impactful manner.
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How does your organization with a relatively new entry into a relatively new market space plan for survival and, perhaps, dominance? Does your organization maintain its dominance of the virtualization software market or will Microsoft, open source and/or others prove that glory days are now? What are the key objectives your organization needs to achieve midterm to achieve dominance?
Market Dominance
The organization needs to differentiate its product or service, establish a strong brand, and continuously innovate to gain a competitive advantage.
Solution 1: Focus on creating a strong network effect by incentivizing users to invite others, leading to exponential growth. Benefit: Attracts more users and increases engagement, making the platform more valuable for all stakeholders.
Solution 2: Partner with complementary businesses to expand the platform′s reach and capabilities. Benefit: Enhances the value proposition to users and creates revenue opportunities for the organization.
Solution 3: Implement a multi-sided business model where different types of users (i. e. buyers and sellers) can interact and transact. Benefit: Increases the platform′s value and appeal, leading to higher adoption rates.
Solution 4: Invest in continuously improving and evolving the platform to meet the changing needs and demands of users. Benefit: Keeps the platform relevant and maintains a competitive edge over other players in the market.
Solution 5: Leverage data analytics to understand user behavior and preferences, and use this information to personalize the platform experience. Benefit: Increases user satisfaction and loyalty, leading to long-term growth and dominance.
Solution 6: Build a strong and loyal community around the platform by engaging with users and listening to their feedback. Benefit: Creates brand advocates and ambassadors who will help promote the platform and attract new users.
Solution 7: Have a clear and strong value proposition that addresses a pressing need or solves a problem for users. Benefit: Differentiates the platform from competitors and attracts users looking for a solution to their pain points.
Solution 8: Develop and enforce strong network governance to ensure fairness and trust among all participants in the platform ecosystem. Benefit: Fosters a healthy and sustainable network that encourages participation and growth.
CONTROL QUESTION: How does the organization with a relatively new entry into a relatively new market space plan for survival and, perhaps, dominance?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
A big hairy audacious goal for 10 years from now for Market Dominance for a relatively new entry into a relatively new market space would be to achieve a 75% market share and become the undisputed leader in the industry.
In order to survive and dominate in such a competitive market, the organization will need to have a strategic and innovative approach to establish itself as a market leader. Here are some steps that can help the organization achieve this BHAG:
1. Conduct Extensive Market Research: The first step would be to conduct extensive market research to gain a deep understanding of the market, its dynamics, and the target customers′ needs and preferences. This will help the organization identify gaps in the market that can be capitalized on and develop products and services that meet the customers′ demands.
2. Develop a Unique Value Proposition: The organization needs to differentiate itself from its competitors by developing a unique value proposition that sets it apart from the rest. This could be through superior product quality, exceptional customer service, or innovative technology.
3. Invest in Marketing and Branding: In order to become a dominant player in the market, the organization needs to invest in marketing and branding efforts to create brand awareness and attract potential customers. This could include traditional marketing tactics such as advertising, as well as digital marketing strategies to reach a wider audience.
4. Establish Strong Partnerships: Collaborating with key stakeholders such as suppliers, distributors, and strategic partners can help the organization gain a competitive edge. This will not only help in expanding its reach but also ensure a steady supply chain and efficient distribution channels.
5. Constantly Innovate: To maintain its dominance in the market, the organization needs to constantly innovate and stay ahead of its competitors. This could involve investing in research and development to come up with new and improved products or services, or upgrading existing ones.
6. Expand into New Markets: To achieve 75% market share, the organization needs to expand into new markets and reach a wider customer base. This could include targeting international markets or tapping into underserved markets within the country.
7. Focus on Customer Experience: Attracting new customers is important, but retaining them is even more crucial for market dominance. The organization needs to focus on providing exceptional customer experience, which will not only help in retaining existing customers but also attract new ones through word-of-mouth referrals.
8. Embrace Digital Transformation: In today′s digital age, organizations need to embrace technology and incorporate it into their business processes to stay relevant and competitive. From streamlining operations to improving customer experience, digital transformation can play a crucial role in achieving market dominance.
9. Foster a Winning Company Culture: Last but not least, the organization needs to foster a winning company culture that encourages innovation, collaboration, and a customer-centric approach. This will not only motivate employees to work towards the BHAG but also create a strong and cohesive team that can drive the organization towards market dominance.
By following these steps and consistently working towards the BHAG, the organization can achieve 75% market share and become the dominant player in its industry within 10 years. It will require dedication, perseverance, and a willingness to adapt to changing market conditions, but the end result will be a successful and thriving organization.
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Case Study: Market Dominance in a New Market Space
Synopsis of Client Situation:
ABC Inc. is a technology startup that has recently entered the virtual reality (VR) market, which has been gaining significant traction in recent years. The company′s VR product is a high-end headset that offers unparalleled immersive experiences for users. While the VR market is relatively new, it is growing at a rapid pace with a projected market value of $45 billion by 2027 (1). However, as a relatively new player in the market, ABC Inc. is facing intense competition from established companies such as Facebook’s Oculus and HTC’s Vive.
The client′s goal is to not only survive in this competitive market but to also achieve market dominance. To achieve this, the client has enlisted the help of a consulting firm to provide a strategic roadmap for market dominance. The consulting firm will utilize a comprehensive methodology to understand the current market landscape and develop a strategy that will position ABC Inc. as a dominant player in the VR market.
Consulting Methodology:
The consulting firm will follow a four-stage methodology to help ABC Inc. plan for market dominance in the relatively new market space of VR.
Stage 1: Market Analysis
The first stage involves conducting a thorough analysis of the market landscape to gain insights into market trends, customer behavior, and competition. This analysis will include a review of industry reports, competitor analysis, and customer surveys. The consulting firm will utilize market research reports from reputable sources such as Statista and Grand View Research to identify key market trends and opportunities (2) (3). The competitor analysis will provide insights into the strengths and weaknesses of key competitors, their product offerings, and market share. The customer surveys will gather feedback from potential customers to understand their preferences and expectations from a VR headset.
Stage 2: Differentiation Strategy
Based on the market analysis, the consulting firm will work with ABC Inc. to develop a differentiation strategy that will set their VR headset apart from competitors. This will involve identifying key unique selling points of the product and positioning it as a premium offering in the market. The consulting firm will leverage industry white papers, academic research, and case studies to develop a unique value proposition for ABC Inc. (4). This will not only help the company stand out in a sea of competitors but also justify a premium price point.
Stage 3: Marketing and Branding
The third stage involves developing a marketing and branding plan that will create awareness and demand for ABC Inc.′s VR headset. The consulting firm will work with the client to identify target audiences and develop a communication strategy to reach them. This may include advertising, social media, influencer partnerships, and public relations activities. The branding strategy will involve creating a strong brand identity that resonates with the target audience and conveys the unique value proposition of the VR headset. The consulting firm will apply insights from academic research on consumer behavior and brand building to develop an effective marketing and branding plan (5).
Stage 4: Implementation Roadmap
The final stage of the consulting methodology will involve the development of an implementation roadmap to execute the strategies developed in the previous stages. This will include defining action plans, timelines, and budgets for each strategy. The consulting firm and ABC Inc. will work together to ensure that the implementation plan is realistic and achievable within the given timeframe. This stage will also involve monitoring and evaluating the progress of the implementation, making adjustments as needed to ensure the desired outcomes are achieved.
Deliverables:
· Market analysis report
· Differentiation strategy document
· Marketing and branding plan
· Implementation roadmap
Implementation Challenges:
As with any market entry, ABC Inc. will face several challenges in its pursuit of market dominance.
1. Intense competition: The VR market is highly competitive, with established players dominating the market. As a new entrant, ABC Inc. will face challenges in differentiating itself from competitors.
2. Technological advancements: The VR market is constantly evolving, and new technological advancements can quickly render a product obsolete. ABC Inc. will need to continuously innovate and stay ahead of the competition to maintain its market dominance.
3. Limited resources: Being a relatively new company, ABC Inc. may have limited resources to invest in marketing and branding activities. The consulting firm will need to find cost-effective solutions to help the client achieve their goals without burdening their resources.
Key Performance Indicators (KPIs):
To measure the success of the consulting engagement, the following KPIs will be used:
1. Market share: The percentage of the VR market occupied by ABC Inc. will be a crucial KPI to determine market dominance.
2. Sales revenue: An increase in sales revenue will indicate the success of the differentiation strategy and marketing efforts.
3. Brand awareness: This KPI will measure the effectiveness of the branding and marketing activities in creating awareness for ABC Inc.’s VR headset.
4. Customer satisfaction: Obtaining positive feedback from customers through surveys will demonstrate the effectiveness of the product and customer experience.
Management Considerations:
To ensure the success of the consulting engagement, management at ABC Inc. should consider the following recommendations:
1. Dedicated internal team: The best results are achieved when there is collaboration and cooperation between the consulting firm and the client′s internal team. Therefore, ABC Inc. should designate a team leader to work closely with the consultants throughout the engagement.
2. Openness to change: The consulting firm may recommend changes to the current business strategy based on their findings. Management at ABC Inc. should be open to these changes and willing to make necessary adjustments.
3. Long-term vision: Achieving market dominance takes time, and it is important for ABC Inc. to have a long-term vision and commitment to the strategies recommended by the consulting firm. This will help them stay focused and be patient in their pursuit of market dominance.
Conclusion:
Entering a relatively new market space can be challenging, but with the right strategies and implementation plan, ABC Inc. can successfully achieve market dominance in the competitive VR market. The consulting firm′s methodology, which includes market analysis, differentiation strategy, marketing and branding, and implementation roadmap, will help ABC Inc. differentiate itself from competitors, create brand awareness, and ultimately achieve its goal of market dominance.
Citations:
1. Statista. (2020). Size of the virtual reality (VR) market worldwide from 2014 to 2027. Retrieved from https://www.statista.com/statistics/591181/global-virtual-reality-market-size/
2. Grand View Research. (2020). Virtual reality market size, share & trends analysis report by device, by technology, by component, by application (entertainment, gaming, healthcare, education), by region, and segment forecasts, 2020 - 2027. Retrieved from https://www.grandviewresearch.com/industry-analysis/virtual-reality- market
3. Statista. (2020). Virtual reality (VR) market revenue worldwide in 2016, 2018 and 2022, by segment. Retrieved from https://www.statista.com/statistics/571037/virtual-reality-worldwide-revenue-by-segment/
4. Marketing Science Institute. (2018). Creating the Ultimate Customer Experience. Retrieved from https://www.msi.org/working_papers/creating-the-ultimate-customer-experience/
5. Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9235243&site=ehost-live
Are you looking to dominate the market and drive success in the ever-evolving world of networked business? Look no further than our Market Dominance in Platform Strategy knowledge base.
Our comprehensive dataset consists of 1557 prioritized requirements, solutions, and benefits for creating and capturing value in the networked business world.
With a focus on urgency and scope, this knowledge base provides you with the most important questions to ask for achieving results in a timely and impactful manner.
But that′s not all.
Our dataset also includes real-world case studies and use cases to showcase the effectiveness of our strategies and solutions.
By utilizing our Market Dominance in Platform Strategy knowledge base, you can gain a competitive edge over your rivals and see tangible results in your business.
Don′t settle for subpar alternatives and competitors.
Our Market Dominance in Platform Strategy data set is specifically designed for professionals like you, providing you with product type and specifications, as well as DIY/affordable alternatives.
And with thorough research on this topic, you can trust in our expertise and guidance for your business success.
Our knowledge base is not just limited to businesses, but also caters to professionals seeking to elevate their career and stay ahead of the curve.
We offer a detailed overview of the product, its benefits, and how to use it effectively to achieve maximum results.
Is cost a concern? Rest assured, our product offers unbeatable value for its price, with unmatched benefits and proven results.
We understand the pros and cons of the market and have tailored our knowledge base to provide the best solution for your needs.
So why wait? Take control of your success and dominate the market with our Market Dominance in Platform Strategy knowledge base.
With detailed descriptions and proven solutions, we guarantee that you won′t find a better alternative.
Don′t wait any longer, invest in your future success today!
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1557 prioritized Market Dominance requirements. - Extensive coverage of 88 Market Dominance topic scopes.
- In-depth analysis of 88 Market Dominance step-by-step solutions, benefits, BHAGs.
- Detailed examination of 88 Market Dominance case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Customer Engagement, Ad Supported Models, Fair Competition, Value Propositions, Transaction Fees, Social Responsibility In The Supply Chain, Customer Acquisition Cost, Ecosystem Building, Economies Of Scale, Business Intelligence, Cultural Adaptation, Global Network, Market Research, Data Analytics, Data Ethics, Data Governance, Monetization Strategies, Multi Sided Platforms, Agile Development, Digital Disruption, Design Thinking, Data Collection Practices, Vertical Expansion, Open APIs, Information Sharing, Trade Agreements, Subscription Models, Privacy Policies, Customer Lifetime Value, Lean Startup Methodology, Developer Community, Freemium Strategy, Collaborative Economy, Localization Strategy, Virtual Networks, User Generated Content, Pricing Strategy, Data Sharing, Online Communities, Pay Per Use, Social Media Integration, User Experience, Platform Downtime, Content Curation, Legal Considerations, Branding Strategy, Customer Satisfaction, Market Dominance, Language Translation, Customer Retention, Terms Of Service, Data Monetization, Regional Differences, Risk Management, Platform Business Models, Iterative Processes, Churn Rate, Ownership Vs Access, Revenue Streams, Access To Data, Growth Hacking, Network Effects, Customer Feedback, Startup Success, Social Impact, Customer Segmentation, Brand Loyalty, International Expansion, Service Recovery, Minimum Viable Product, Data Privacy, Market Saturation, Competitive Advantage, Net Neutrality, Value Creation, Regulatory Compliance, Environmental Sustainability, Project Management, Intellectual Property, Cultural Competence, Ethical Considerations, Customer Relationship Management, Value Capture, Government Regulation, Anti Trust Laws, Corporate Social Responsibility, Sustainable Business Practices, Data Privacy Rights
Market Dominance Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Market Dominance
The organization needs to differentiate its product or service, establish a strong brand, and continuously innovate to gain a competitive advantage.
Solution 1: Focus on creating a strong network effect by incentivizing users to invite others, leading to exponential growth. Benefit: Attracts more users and increases engagement, making the platform more valuable for all stakeholders.
Solution 2: Partner with complementary businesses to expand the platform′s reach and capabilities. Benefit: Enhances the value proposition to users and creates revenue opportunities for the organization.
Solution 3: Implement a multi-sided business model where different types of users (i. e. buyers and sellers) can interact and transact. Benefit: Increases the platform′s value and appeal, leading to higher adoption rates.
Solution 4: Invest in continuously improving and evolving the platform to meet the changing needs and demands of users. Benefit: Keeps the platform relevant and maintains a competitive edge over other players in the market.
Solution 5: Leverage data analytics to understand user behavior and preferences, and use this information to personalize the platform experience. Benefit: Increases user satisfaction and loyalty, leading to long-term growth and dominance.
Solution 6: Build a strong and loyal community around the platform by engaging with users and listening to their feedback. Benefit: Creates brand advocates and ambassadors who will help promote the platform and attract new users.
Solution 7: Have a clear and strong value proposition that addresses a pressing need or solves a problem for users. Benefit: Differentiates the platform from competitors and attracts users looking for a solution to their pain points.
Solution 8: Develop and enforce strong network governance to ensure fairness and trust among all participants in the platform ecosystem. Benefit: Fosters a healthy and sustainable network that encourages participation and growth.
CONTROL QUESTION: How does the organization with a relatively new entry into a relatively new market space plan for survival and, perhaps, dominance?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
A big hairy audacious goal for 10 years from now for Market Dominance for a relatively new entry into a relatively new market space would be to achieve a 75% market share and become the undisputed leader in the industry.
In order to survive and dominate in such a competitive market, the organization will need to have a strategic and innovative approach to establish itself as a market leader. Here are some steps that can help the organization achieve this BHAG:
1. Conduct Extensive Market Research: The first step would be to conduct extensive market research to gain a deep understanding of the market, its dynamics, and the target customers′ needs and preferences. This will help the organization identify gaps in the market that can be capitalized on and develop products and services that meet the customers′ demands.
2. Develop a Unique Value Proposition: The organization needs to differentiate itself from its competitors by developing a unique value proposition that sets it apart from the rest. This could be through superior product quality, exceptional customer service, or innovative technology.
3. Invest in Marketing and Branding: In order to become a dominant player in the market, the organization needs to invest in marketing and branding efforts to create brand awareness and attract potential customers. This could include traditional marketing tactics such as advertising, as well as digital marketing strategies to reach a wider audience.
4. Establish Strong Partnerships: Collaborating with key stakeholders such as suppliers, distributors, and strategic partners can help the organization gain a competitive edge. This will not only help in expanding its reach but also ensure a steady supply chain and efficient distribution channels.
5. Constantly Innovate: To maintain its dominance in the market, the organization needs to constantly innovate and stay ahead of its competitors. This could involve investing in research and development to come up with new and improved products or services, or upgrading existing ones.
6. Expand into New Markets: To achieve 75% market share, the organization needs to expand into new markets and reach a wider customer base. This could include targeting international markets or tapping into underserved markets within the country.
7. Focus on Customer Experience: Attracting new customers is important, but retaining them is even more crucial for market dominance. The organization needs to focus on providing exceptional customer experience, which will not only help in retaining existing customers but also attract new ones through word-of-mouth referrals.
8. Embrace Digital Transformation: In today′s digital age, organizations need to embrace technology and incorporate it into their business processes to stay relevant and competitive. From streamlining operations to improving customer experience, digital transformation can play a crucial role in achieving market dominance.
9. Foster a Winning Company Culture: Last but not least, the organization needs to foster a winning company culture that encourages innovation, collaboration, and a customer-centric approach. This will not only motivate employees to work towards the BHAG but also create a strong and cohesive team that can drive the organization towards market dominance.
By following these steps and consistently working towards the BHAG, the organization can achieve 75% market share and become the dominant player in its industry within 10 years. It will require dedication, perseverance, and a willingness to adapt to changing market conditions, but the end result will be a successful and thriving organization.
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Market Dominance Case Study/Use Case example - How to use:
Case Study: Market Dominance in a New Market Space
Synopsis of Client Situation:
ABC Inc. is a technology startup that has recently entered the virtual reality (VR) market, which has been gaining significant traction in recent years. The company′s VR product is a high-end headset that offers unparalleled immersive experiences for users. While the VR market is relatively new, it is growing at a rapid pace with a projected market value of $45 billion by 2027 (1). However, as a relatively new player in the market, ABC Inc. is facing intense competition from established companies such as Facebook’s Oculus and HTC’s Vive.
The client′s goal is to not only survive in this competitive market but to also achieve market dominance. To achieve this, the client has enlisted the help of a consulting firm to provide a strategic roadmap for market dominance. The consulting firm will utilize a comprehensive methodology to understand the current market landscape and develop a strategy that will position ABC Inc. as a dominant player in the VR market.
Consulting Methodology:
The consulting firm will follow a four-stage methodology to help ABC Inc. plan for market dominance in the relatively new market space of VR.
Stage 1: Market Analysis
The first stage involves conducting a thorough analysis of the market landscape to gain insights into market trends, customer behavior, and competition. This analysis will include a review of industry reports, competitor analysis, and customer surveys. The consulting firm will utilize market research reports from reputable sources such as Statista and Grand View Research to identify key market trends and opportunities (2) (3). The competitor analysis will provide insights into the strengths and weaknesses of key competitors, their product offerings, and market share. The customer surveys will gather feedback from potential customers to understand their preferences and expectations from a VR headset.
Stage 2: Differentiation Strategy
Based on the market analysis, the consulting firm will work with ABC Inc. to develop a differentiation strategy that will set their VR headset apart from competitors. This will involve identifying key unique selling points of the product and positioning it as a premium offering in the market. The consulting firm will leverage industry white papers, academic research, and case studies to develop a unique value proposition for ABC Inc. (4). This will not only help the company stand out in a sea of competitors but also justify a premium price point.
Stage 3: Marketing and Branding
The third stage involves developing a marketing and branding plan that will create awareness and demand for ABC Inc.′s VR headset. The consulting firm will work with the client to identify target audiences and develop a communication strategy to reach them. This may include advertising, social media, influencer partnerships, and public relations activities. The branding strategy will involve creating a strong brand identity that resonates with the target audience and conveys the unique value proposition of the VR headset. The consulting firm will apply insights from academic research on consumer behavior and brand building to develop an effective marketing and branding plan (5).
Stage 4: Implementation Roadmap
The final stage of the consulting methodology will involve the development of an implementation roadmap to execute the strategies developed in the previous stages. This will include defining action plans, timelines, and budgets for each strategy. The consulting firm and ABC Inc. will work together to ensure that the implementation plan is realistic and achievable within the given timeframe. This stage will also involve monitoring and evaluating the progress of the implementation, making adjustments as needed to ensure the desired outcomes are achieved.
Deliverables:
· Market analysis report
· Differentiation strategy document
· Marketing and branding plan
· Implementation roadmap
Implementation Challenges:
As with any market entry, ABC Inc. will face several challenges in its pursuit of market dominance.
1. Intense competition: The VR market is highly competitive, with established players dominating the market. As a new entrant, ABC Inc. will face challenges in differentiating itself from competitors.
2. Technological advancements: The VR market is constantly evolving, and new technological advancements can quickly render a product obsolete. ABC Inc. will need to continuously innovate and stay ahead of the competition to maintain its market dominance.
3. Limited resources: Being a relatively new company, ABC Inc. may have limited resources to invest in marketing and branding activities. The consulting firm will need to find cost-effective solutions to help the client achieve their goals without burdening their resources.
Key Performance Indicators (KPIs):
To measure the success of the consulting engagement, the following KPIs will be used:
1. Market share: The percentage of the VR market occupied by ABC Inc. will be a crucial KPI to determine market dominance.
2. Sales revenue: An increase in sales revenue will indicate the success of the differentiation strategy and marketing efforts.
3. Brand awareness: This KPI will measure the effectiveness of the branding and marketing activities in creating awareness for ABC Inc.’s VR headset.
4. Customer satisfaction: Obtaining positive feedback from customers through surveys will demonstrate the effectiveness of the product and customer experience.
Management Considerations:
To ensure the success of the consulting engagement, management at ABC Inc. should consider the following recommendations:
1. Dedicated internal team: The best results are achieved when there is collaboration and cooperation between the consulting firm and the client′s internal team. Therefore, ABC Inc. should designate a team leader to work closely with the consultants throughout the engagement.
2. Openness to change: The consulting firm may recommend changes to the current business strategy based on their findings. Management at ABC Inc. should be open to these changes and willing to make necessary adjustments.
3. Long-term vision: Achieving market dominance takes time, and it is important for ABC Inc. to have a long-term vision and commitment to the strategies recommended by the consulting firm. This will help them stay focused and be patient in their pursuit of market dominance.
Conclusion:
Entering a relatively new market space can be challenging, but with the right strategies and implementation plan, ABC Inc. can successfully achieve market dominance in the competitive VR market. The consulting firm′s methodology, which includes market analysis, differentiation strategy, marketing and branding, and implementation roadmap, will help ABC Inc. differentiate itself from competitors, create brand awareness, and ultimately achieve its goal of market dominance.
Citations:
1. Statista. (2020). Size of the virtual reality (VR) market worldwide from 2014 to 2027. Retrieved from https://www.statista.com/statistics/591181/global-virtual-reality-market-size/
2. Grand View Research. (2020). Virtual reality market size, share & trends analysis report by device, by technology, by component, by application (entertainment, gaming, healthcare, education), by region, and segment forecasts, 2020 - 2027. Retrieved from https://www.grandviewresearch.com/industry-analysis/virtual-reality- market
3. Statista. (2020). Virtual reality (VR) market revenue worldwide in 2016, 2018 and 2022, by segment. Retrieved from https://www.statista.com/statistics/571037/virtual-reality-worldwide-revenue-by-segment/
4. Marketing Science Institute. (2018). Creating the Ultimate Customer Experience. Retrieved from https://www.msi.org/working_papers/creating-the-ultimate-customer-experience/
5. Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. Retrieved from https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9235243&site=ehost-live
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