Attention all market strategists and professionals!
Are you tired of spending hours sorting through endless data to create effective market segmentation plans? Look no further, because our Hoshin Kanri Knowledge Base has the solution for you!
Our Market Segmentation in Hoshin Kanri Knowledge Base consists of a comprehensive dataset containing 1594 prioritized requirements, solutions, benefits, results and real-life case studies/use cases.
It is curated to provide you with the most important questions to ask to get results by urgency and scope.
But what sets our product apart from competitors and alternatives? Our Market Segmentation in Hoshin Kanri dataset is specifically designed for professionals like you, saving you time and effort.
With our easy-to-use format, you can quickly identify and prioritize market segments to create successful strategies.
And the best part? Our product is DIY and affordable, eliminating the need for expensive consulting services.
The dataset includes detailed specifications and overviews of various product types and how they compare to semi-related product types.
By using our Market Segmentation in Hoshin Kanri Knowledge Base, you will gain a competitive edge and understand your target markets better.
But that′s not all, our product also offers numerous benefits such as increased efficiency, improved customer targeting, and higher conversion rates.
Don′t just take our word for it, our product is backed by extensive research on Market Segmentation in Hoshin Kanri.
For businesses, our Market Segmentation in Hoshin Kanri Knowledge Base is a game-changer.
It enables you to develop a clear understanding of your markets, leading to more informed decision-making and increased profitability.
And the best part? It comes at an affordable cost.
We understand that every product has its pros and cons, but our market segmentation dataset only has pros.
It streamlines your market segmentation process, improves overall performance, and helps you stay ahead of the competition.
In short, our Market Segmentation in Hoshin Kanri Knowledge Base is your all-in-one solution for effective market segmentation.
Say goodbye to cumbersome data sorting and hello to easy and efficient market segmentation with our product.
Don′t miss out on this opportunity!
Get your hands on our Market Segmentation in Hoshin Kanri dataset now and revolutionize your market strategies.
Which requires organizations to gather information about customer needs, share that information throughout your organization, and use it to help build long term relationships with customers? What characteristics would you look for to segment the market and develop your target market? What is the difference between marketing synergies and product synergies in a market product grid?
Market Segmentation
Market segmentation is the process of identifying and grouping customers based on their specific needs and preferences, in order to tailor marketing efforts and build lasting relationships with them.
1. Develop specific products/services for different market segments: Increases customer satisfaction and retention.
2. Create targeted marketing campaigns: Helps reach the right audience with the right message, resulting in higher conversion rates.
3. Tailor pricing strategies to each segment: Allows the organization to capture more value from customers and maximize profits.
4. Customize the customer experience: Enhances customer loyalty and strengthens brand perception.
5. Identify emerging trends and opportunities: Allows the organization to stay ahead of competitors and adapt quickly to changing market conditions.
6. Build personal relationships with customers: Cultivates trust and creates a loyal customer base.
7. Utilize customer feedback to improve products/services: Ensures that offerings meet the needs and desires of each specific segment.
8. Increase customer lifetime value: By understanding and addressing the unique needs of each market segment, organizations can retain customers for longer periods of time.
CONTROL QUESTION: Which requires organizations to gather information about customer needs, share that information throughout the organization, and use it to help build long term relationships with customers?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our company will be the industry leader in market segmentation, with cutting-edge technology and innovative strategies that have completely transformed customer relationships. Our goal is to gather and utilize extensive information about customer needs, preferences, and behavior across all channels, combining big data analytics and AI technology to gain deep insights into individual customers.
We will develop a highly intelligent customer segmentation strategy, utilizing real-time data to dynamically adjust and personalize our approach for each individual customer. This will enable us to provide a seamless and personalized experience to each customer, building long-term relationships and increasing customer loyalty.
Our market segmentation approach will also extend beyond just gathering customer data, but also sharing it throughout the organization in a timely, efficient, and secure manner. We will utilize advanced communication tools and platforms to seamlessly share customer insights with all departments, from sales and marketing to product development and customer service. This will ensure a holistic understanding of our customers and allow us to tailor our offerings and services to best meet their needs.
Through our market segmentation strategy, we will become known as the go-to company for understanding and anticipating customer needs. We will set the standard for customer-centricity, revolutionizing the way organizations gather and use customer information to build long-term and meaningful relationships. Our goal is to create a new standard in market segmentation and become a benchmark for other companies to follow.
"It`s rare to find a product that exceeds expectations so dramatically. This dataset is truly a masterpiece."
Client Situation:
XYZ Corporation is a global technology company, offering a wide range of products and services in the fields of software, hardware, and cloud computing. As the company grew, it faced intense competition and changing market dynamics. It realized the need to focus on understanding its customers better to stay ahead of the curve and build long-term relationships with them. The company wanted to develop a market segmentation strategy that would help them gather information about customer needs, share it throughout the organization, and use it to develop products and services that would meet those needs.
Consulting Methodology:
The consulting team conducted a thorough analysis of the company′s current market position and identified the need for a comprehensive market segmentation strategy. The team used a four-step approach for market segmentation – identification of segments, characterization of segments, evaluation of segment attractiveness, and selection of target segments.
1. Identification of segments: The first step in market segmentation was to identify the different groups of customers based on their needs, behavior, and characteristics. The team conducted extensive market research, including customer surveys, focus groups, and social media analysis, to identify the segments that were most relevant to the company.
2. Characterization of segments: Once the segments were identified, the next step was to characterize them based on demographic, psychographic, and behavioral variables. The team used data analytics tools to segment the customers and create profiles for each segment. This helped the client gain a better understanding of its customers and their needs.
3. Evaluation of segment attractiveness: The team evaluated each segment′s potential by analyzing its size, growth potential, competition, profitability, and fit with the company′s capabilities. This helped the client identify the most attractive segments that aligned with their business goals and could be targeted for future growth.
4. Selection of target segments: Based on the evaluation, the team selected the most attractive segments and developed a targeted marketing strategy for each segment. This included customized messaging, product offerings, and communication channels to reach the target audience effectively.
Deliverables:
The consulting team developed a comprehensive market segmentation strategy that helped the client gather information about customer needs, share it throughout the organization, and use it to build long-term relationships with customers. The deliverables included:
1. Market segmentation report: This report provided a detailed analysis of the different segments, their characteristics, and the potential for the client to tap into each segment. It also included recommendations for targeting and positioning strategies for each segment.
2. Customer profiles: The team created detailed customer profiles for each segment, providing insights into their needs, preferences, and behaviors. This helped the client personalize their marketing efforts and develop products and services that met specific customer needs.
3. Marketing strategy: Based on the target segments, the team developed a customized marketing strategy that included messaging, product offerings, and communication channels. This helped the client reach the right audience in the most effective way.
Implementation Challenges:
The implementation of the market segmentation strategy faced a few challenges, including resistance from employees who were not used to a data-driven approach, lack of understanding of customer needs, and organizational silos. The consultancy team worked closely with the client to address these challenges and facilitate a smooth implementation process.
KPIs:
To measure the success of the market segmentation strategy, the consulting team identified the following KPIs:
1. Customer satisfaction: Regular customer surveys were conducted to measure customer satisfaction levels before and after the implementation of the strategy. This helped determine if the new approach was meeting customer needs and expectations.
2. Market share: By targeting specific segments and customizing their offerings, the client aimed to increase its market share in those segments. The team tracked this metric to measure the success of the strategy.
3. Revenue growth: The market segmentation strategy was expected to drive revenue growth by catering to the specific needs of different segments. The team tracked revenue growth to measure the impact of the strategy on the client′s bottom line.
Management Considerations:
To ensure the success of the market segmentation strategy, the implementation required support from top management and cross-functional collaboration. The consulting team worked closely with the client′s leadership team to emphasize the importance of understanding customer needs and share insights throughout the organization. Regular training sessions were conducted to educate employees about the new approach and its benefits. Additionally, cross-functional teams were formed to facilitate collaboration and break down organizational silos.
Conclusion:
The market segmentation strategy developed by the consulting team enabled the client to gather information about customer needs, share it throughout the organization, and build long-term relationships with customers. By targeting specific segments and customizing their offerings, the client was able to stay ahead of the competition and increase market share. With a data-driven approach to understanding customer needs, the company was able to develop products and services that met the unique requirements of different segments, leading to higher customer satisfaction and revenue growth.
Are you tired of spending hours sorting through endless data to create effective market segmentation plans? Look no further, because our Hoshin Kanri Knowledge Base has the solution for you!
Our Market Segmentation in Hoshin Kanri Knowledge Base consists of a comprehensive dataset containing 1594 prioritized requirements, solutions, benefits, results and real-life case studies/use cases.
It is curated to provide you with the most important questions to ask to get results by urgency and scope.
But what sets our product apart from competitors and alternatives? Our Market Segmentation in Hoshin Kanri dataset is specifically designed for professionals like you, saving you time and effort.
With our easy-to-use format, you can quickly identify and prioritize market segments to create successful strategies.
And the best part? Our product is DIY and affordable, eliminating the need for expensive consulting services.
The dataset includes detailed specifications and overviews of various product types and how they compare to semi-related product types.
By using our Market Segmentation in Hoshin Kanri Knowledge Base, you will gain a competitive edge and understand your target markets better.
But that′s not all, our product also offers numerous benefits such as increased efficiency, improved customer targeting, and higher conversion rates.
Don′t just take our word for it, our product is backed by extensive research on Market Segmentation in Hoshin Kanri.
For businesses, our Market Segmentation in Hoshin Kanri Knowledge Base is a game-changer.
It enables you to develop a clear understanding of your markets, leading to more informed decision-making and increased profitability.
And the best part? It comes at an affordable cost.
We understand that every product has its pros and cons, but our market segmentation dataset only has pros.
It streamlines your market segmentation process, improves overall performance, and helps you stay ahead of the competition.
In short, our Market Segmentation in Hoshin Kanri Knowledge Base is your all-in-one solution for effective market segmentation.
Say goodbye to cumbersome data sorting and hello to easy and efficient market segmentation with our product.
Don′t miss out on this opportunity!
Get your hands on our Market Segmentation in Hoshin Kanri dataset now and revolutionize your market strategies.
Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:
Key Features:
Comprehensive set of 1594 prioritized Market Segmentation requirements. - Extensive coverage of 277 Market Segmentation topic scopes.
- In-depth analysis of 277 Market Segmentation step-by-step solutions, benefits, BHAGs.
- Detailed examination of 277 Market Segmentation case studies and use cases.
- Digital download upon purchase.
- Enjoy lifetime document updates included with your purchase.
- Benefit from a fully editable and customizable Excel format.
- Trusted and utilized by over 10,000 organizations.
- Covering: Cross Functional Collaboration, Customer Retention, Risk Mitigation, Metrics Dashboard, Training Development, Performance Alignment, New Product Development Process, Technology Integration, New Market Entry, Customer Behavior, Strategic Priorities, Performance Monitoring, Employee Engagement Plan, Strategic Accountability, Quality Control Plan, Strategic Intent, Strategic Framework, Key Result Indicators, Efficiency Gains, Financial Management, Performance Culture, Customer Satisfaction, Tactical Planning, Performance Management, Training And Development, Continuous Feedback Loop, Corporate Strategy, Value Added Activities, Employee Satisfaction, New Product Launch, Employee Onboarding, Company Objectives, Measuring Success, Product Development, Leadership Development, Total Productive Maintenance, Annual Plan, Error Proofing, Goal Alignment, Performance Reviews, Key Performance Indicator, Strategy Execution Plan, Employee Recognition, Kaizen Culture, Quality Control, Process Performance Measurement, Production Planning, Visual Management Tools, Cost Reduction Strategies, Value Chain Analysis, Sales Forecasting, Business Goals, Problem Solving, Errors And Defects, Organizational Strategy, Human Resource Management, Employee Engagement Surveys, Information Technology Strategy, Operational Excellence Strategy, Process Optimization, Market Analysis, Balance Scorecard, Total Quality Management, Hoshin Kanri, Strategy Deployment Process, Workforce Development, Team Empowerment, Organizational Values, Lean Six Sigma, Strategic Measures, Value Stream Analysis, Employee Training Plan, Knowledge Transfer, Customer Value, PDCA Cycle, Performance Dashboards, Supply Chain Mapping, Risk Management, Lean Management System, Goal Deployment, Target Setting, Root Cause Elimination, Problem Solving Framework, Strategic Alignment, Mistake Proofing, Inventory Optimization, Cross Functional Teams, Annual Planning, Process Mapping, Quality Training, Gantt Chart, Implementation Efficiency, Cost Savings, Supplier Partnerships, Problem Solving Events, Capacity Planning, IT Systems, Process Documentation, Process Efficiency, Error Reduction, Annual Business Plan, Stakeholder Analysis, Implementation Planning, Continuous Improvement, Strategy Execution, Customer Segmentation, Quality Assurance System, Standard Work Instructions, Marketing Strategy, Performance Communication, Cost Reduction Initiative, Cost Benefit Analysis, Standard Work Measurement, Strategic Direction, Root Cause, Value Stream Optimization, Process Standardization Tools, Knowledge Management, Performance Incentives, Strategic Objectives, Resource Allocation, Key Results Areas, Innovation Strategy, Kanban System, One Piece Flow, Delivery Performance, Lean Management, Six Sigma, Continuous improvement Introduction, Performance Appraisal, Strategic Roadmapping, Talent Management, Communication Framework, Lean Principles Implementation, Workplace Organization, Quality Management System, Budget Impact, Flow Efficiency, Employee Empowerment, Competitive Strategy, Key Result Areas, Value Stream Design, Job Design, Just In Time Production, Performance Tracking, Waste Reduction, Legal Constraints, Executive Leadership, Improvement Projects, Data Based Decision Making, Daily Management, Business Results, Value Creation, Annual Objectives, Cross Functional Communication, Process Control Chart, Operational Excellence, Transparency Communication, Root Cause Analysis, Innovation Process, Business Process Improvement, Productivity Improvement, Pareto Analysis, Supply Chain Optimization Tools, Culture Change, Organizational Performance, Process Improvement, Quality Inspections, Communication Channels, Financial Analysis, Employee Empowerment Plan, Employee Involvement, Robust Metrics, Continuous Innovation, Visual Management, Market Segmentation, Learning Organization, Capacity Utilization, Data Analysis, Decision Making, Key Performance Indicators, Customer Experience, Workforce Planning, Communication Plan, Employee Motivation, Data Visualization, Customer Needs, Supply Chain Integration, Market Penetration, Strategy Map, Policy Management, Organizational Alignment, Process Monitoring, Leadership Alignment, Customer Feedback, Efficiency Ratios, Quality Metrics, Cost Reduction, Employee Development Plan, Metrics Tracking, Branding Strategy, Customer Acquisition, Standard Work Development, Leader Standard Work, Financial Targets, Visual Controls, Data Analysis Tools, Strategic Initiatives, Strategic Direction Setting, Policy Review, Kaizen Events, Alignment Workshop, Lean Consulting, Market Trends, Project Prioritization, Leadership Commitment, Continuous Feedback, Operational KPIs, Organizational Culture, Performance Improvement Plan, Resource Constraints, Planning Cycle, Continuous Improvement Culture, Cost Of Quality, Market Share, Leader Coaching, Root Cause Analysis Techniques, Business Model Innovation, Leadership Support, Operating Plan, Lean Transformation, Overall Performance, Corporate Vision, Supply Chain Management, Value Stream Mapping, Organizational Structure, Data Collection System, Business Priorities, Competitive Analysis, Customer Focus, Risk Assessment, Quality Assurance, Employee Retention, Data Visualization Tools, Strategic Vision, Strategy Cascade, Defect Prevention, Management System, Strategy Implementation, Operational Goals, Cross Functional Training, Marketing Campaigns, Daily Routine Management, Data Management, Sales Growth, Goal Review, Lean Principles, Performance Evaluation, Process Audits, Resource Optimization, Supply Chain Optimization, Strategic Sourcing, Performance Feedback, Budget Planning, Customer Loyalty, Portfolio Management, Quality Circles, AI Practices, Process Control, Effective Teams, Policy Deployment, Strategic Roadmap, Operational Roadmap, Actionable Steps, Strategic Formulation, Performance Targets, Supplier Management, Problem Solving Tools, Voice Of The Customer
Market Segmentation Assessment Dataset - Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):
Market Segmentation
Market segmentation is the process of identifying and grouping customers based on their specific needs and preferences, in order to tailor marketing efforts and build lasting relationships with them.
1. Develop specific products/services for different market segments: Increases customer satisfaction and retention.
2. Create targeted marketing campaigns: Helps reach the right audience with the right message, resulting in higher conversion rates.
3. Tailor pricing strategies to each segment: Allows the organization to capture more value from customers and maximize profits.
4. Customize the customer experience: Enhances customer loyalty and strengthens brand perception.
5. Identify emerging trends and opportunities: Allows the organization to stay ahead of competitors and adapt quickly to changing market conditions.
6. Build personal relationships with customers: Cultivates trust and creates a loyal customer base.
7. Utilize customer feedback to improve products/services: Ensures that offerings meet the needs and desires of each specific segment.
8. Increase customer lifetime value: By understanding and addressing the unique needs of each market segment, organizations can retain customers for longer periods of time.
CONTROL QUESTION: Which requires organizations to gather information about customer needs, share that information throughout the organization, and use it to help build long term relationships with customers?
Big Hairy Audacious Goal (BHAG) for 10 years from now:
In 10 years, our company will be the industry leader in market segmentation, with cutting-edge technology and innovative strategies that have completely transformed customer relationships. Our goal is to gather and utilize extensive information about customer needs, preferences, and behavior across all channels, combining big data analytics and AI technology to gain deep insights into individual customers.
We will develop a highly intelligent customer segmentation strategy, utilizing real-time data to dynamically adjust and personalize our approach for each individual customer. This will enable us to provide a seamless and personalized experience to each customer, building long-term relationships and increasing customer loyalty.
Our market segmentation approach will also extend beyond just gathering customer data, but also sharing it throughout the organization in a timely, efficient, and secure manner. We will utilize advanced communication tools and platforms to seamlessly share customer insights with all departments, from sales and marketing to product development and customer service. This will ensure a holistic understanding of our customers and allow us to tailor our offerings and services to best meet their needs.
Through our market segmentation strategy, we will become known as the go-to company for understanding and anticipating customer needs. We will set the standard for customer-centricity, revolutionizing the way organizations gather and use customer information to build long-term and meaningful relationships. Our goal is to create a new standard in market segmentation and become a benchmark for other companies to follow.
Customer Testimonials:
"It`s rare to find a product that exceeds expectations so dramatically. This dataset is truly a masterpiece."
"Downloading this dataset was a breeze. The documentation is clear, and the data is clean and ready for analysis. Kudos to the creators!"
"I can`t speak highly enough of this dataset. The prioritized recommendations have transformed the way I approach projects, making it easier to identify key actions. A must-have for data enthusiasts!"
Market Segmentation Case Study/Use Case example - How to use:
Client Situation:
XYZ Corporation is a global technology company, offering a wide range of products and services in the fields of software, hardware, and cloud computing. As the company grew, it faced intense competition and changing market dynamics. It realized the need to focus on understanding its customers better to stay ahead of the curve and build long-term relationships with them. The company wanted to develop a market segmentation strategy that would help them gather information about customer needs, share it throughout the organization, and use it to develop products and services that would meet those needs.
Consulting Methodology:
The consulting team conducted a thorough analysis of the company′s current market position and identified the need for a comprehensive market segmentation strategy. The team used a four-step approach for market segmentation – identification of segments, characterization of segments, evaluation of segment attractiveness, and selection of target segments.
1. Identification of segments: The first step in market segmentation was to identify the different groups of customers based on their needs, behavior, and characteristics. The team conducted extensive market research, including customer surveys, focus groups, and social media analysis, to identify the segments that were most relevant to the company.
2. Characterization of segments: Once the segments were identified, the next step was to characterize them based on demographic, psychographic, and behavioral variables. The team used data analytics tools to segment the customers and create profiles for each segment. This helped the client gain a better understanding of its customers and their needs.
3. Evaluation of segment attractiveness: The team evaluated each segment′s potential by analyzing its size, growth potential, competition, profitability, and fit with the company′s capabilities. This helped the client identify the most attractive segments that aligned with their business goals and could be targeted for future growth.
4. Selection of target segments: Based on the evaluation, the team selected the most attractive segments and developed a targeted marketing strategy for each segment. This included customized messaging, product offerings, and communication channels to reach the target audience effectively.
Deliverables:
The consulting team developed a comprehensive market segmentation strategy that helped the client gather information about customer needs, share it throughout the organization, and use it to build long-term relationships with customers. The deliverables included:
1. Market segmentation report: This report provided a detailed analysis of the different segments, their characteristics, and the potential for the client to tap into each segment. It also included recommendations for targeting and positioning strategies for each segment.
2. Customer profiles: The team created detailed customer profiles for each segment, providing insights into their needs, preferences, and behaviors. This helped the client personalize their marketing efforts and develop products and services that met specific customer needs.
3. Marketing strategy: Based on the target segments, the team developed a customized marketing strategy that included messaging, product offerings, and communication channels. This helped the client reach the right audience in the most effective way.
Implementation Challenges:
The implementation of the market segmentation strategy faced a few challenges, including resistance from employees who were not used to a data-driven approach, lack of understanding of customer needs, and organizational silos. The consultancy team worked closely with the client to address these challenges and facilitate a smooth implementation process.
KPIs:
To measure the success of the market segmentation strategy, the consulting team identified the following KPIs:
1. Customer satisfaction: Regular customer surveys were conducted to measure customer satisfaction levels before and after the implementation of the strategy. This helped determine if the new approach was meeting customer needs and expectations.
2. Market share: By targeting specific segments and customizing their offerings, the client aimed to increase its market share in those segments. The team tracked this metric to measure the success of the strategy.
3. Revenue growth: The market segmentation strategy was expected to drive revenue growth by catering to the specific needs of different segments. The team tracked revenue growth to measure the impact of the strategy on the client′s bottom line.
Management Considerations:
To ensure the success of the market segmentation strategy, the implementation required support from top management and cross-functional collaboration. The consulting team worked closely with the client′s leadership team to emphasize the importance of understanding customer needs and share insights throughout the organization. Regular training sessions were conducted to educate employees about the new approach and its benefits. Additionally, cross-functional teams were formed to facilitate collaboration and break down organizational silos.
Conclusion:
The market segmentation strategy developed by the consulting team enabled the client to gather information about customer needs, share it throughout the organization, and build long-term relationships with customers. By targeting specific segments and customizing their offerings, the client was able to stay ahead of the competition and increase market share. With a data-driven approach to understanding customer needs, the company was able to develop products and services that met the unique requirements of different segments, leading to higher customer satisfaction and revenue growth.
Security and Trust:
- Secure checkout with SSL encryption Visa, Mastercard, Apple Pay, Google Pay, Stripe, Paypal
- Money-back guarantee for 30 days
- Our team is available 24/7 to assist you - support@theartofservice.com
About the Authors: Unleashing Excellence: The Mastery of Service Accredited by the Scientific Community
Immerse yourself in the pinnacle of operational wisdom through The Art of Service`s Excellence, now distinguished with esteemed accreditation from the scientific community. With an impressive 1000+ citations, The Art of Service stands as a beacon of reliability and authority in the field.Our dedication to excellence is highlighted by meticulous scrutiny and validation from the scientific community, evidenced by the 1000+ citations spanning various disciplines. Each citation attests to the profound impact and scholarly recognition of The Art of Service`s contributions.
Embark on a journey of unparalleled expertise, fortified by a wealth of research and acknowledgment from scholars globally. Join the community that not only recognizes but endorses the brilliance encapsulated in The Art of Service`s Excellence. Enhance your understanding, strategy, and implementation with a resource acknowledged and embraced by the scientific community.
Embrace excellence. Embrace The Art of Service.
Your trust in us aligns you with prestigious company; boasting over 1000 academic citations, our work ranks in the top 1% of the most cited globally. Explore our scholarly contributions at: https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=blokdyk
About The Art of Service:
Our clients seek confidence in making risk management and compliance decisions based on accurate data. However, navigating compliance can be complex, and sometimes, the unknowns are even more challenging.
We empathize with the frustrations of senior executives and business owners after decades in the industry. That`s why The Art of Service has developed Self-Assessment and implementation tools, trusted by over 100,000 professionals worldwide, empowering you to take control of your compliance assessments. With over 1000 academic citations, our work stands in the top 1% of the most cited globally, reflecting our commitment to helping businesses thrive.
Founders:
Gerard Blokdyk
LinkedIn: https://www.linkedin.com/in/gerardblokdijk/
Ivanka Menken
LinkedIn: https://www.linkedin.com/in/ivankamenken/
